IBUS3101 International Business Alliances Report

Description

Written Report (30%)

Report Overview

- Working and acting as the employees of a consulting company who have been hired by the Mahindra-Yueda, you are required to develop a business style report. Your mission is to help this alliance succeed by providing advice. As a research exercise, your report must evaluate both partners using course concepts so that you can make a reasonably robust recommendation. Ultimately, your report should provide Mahindra-Yueda with recommendations on international business alliance. Although these two companies have already terminated their alliance, we have tick it back to the time they are still together, what kind of suggestions you should provide to them based on course concepts.

As a senior management consultant of these elites, you need to write your million-dollar report for Mahindra-Yueda alliance. You need to apply the international business alliance concepts such as alliance design, alliance performance, alliance evaluation and alliance capability to provide recommendation. Mahindra-Yueda Tractor Co. Ltd. manufactures and distributes agricultural machinery. The Company manufactures high, medium, and low horsepower tractors, and other agricultural machinery and accessories. Mahindra-Yueda Tractor markets products to America, Europe, Africa, Southeast Asia, the Middle East, and other countries and areas. The current manager of alliance asked University of Sydney's elite consulting group to provide the solutions to address the problems of international business alliance.

Mahindra & Mahindra Limited is an Indian multinational automotive manufacturing corporation headquartered in Mumbai, Maharashtra, India. It was established in 1945 and is one of the largest vehicle manufacturers by production in India. Its subsidiary Mahindra Tractors is the largest manufacturer of tractors in the world by volume. It is a part of the Mahindra Group, an Indian conglomerate. It was ranked 17th on a list of top companies in India by Fortune India 500 in 2018. Yueda Group is a stated owned conglomerate and having retail, car, tractor, cloth, mining, highway, real-estate and textile. It is famous as an investment firm, which has international partners from France, Germany, Japan, India, Russia, Italy, US, UK and many other countries.

You need to cover:

• Briefly summarize the situation.
• Evaluate both strength and weakness about all partners.
• Provide detailed analysis and practical suggestions for the main international business alliance related concerns from this project.

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