Implementing Store Atmospherics Essay Writing Management Assignment Help
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United Kingdom
Assignment Task
Topic 2 Implementing Store Atmospherics
Question A (2A) Discuss the relevance and influence of store atmospherics situated around selected evidence from academic literature.
Question B (2B) Based on the case scenario below, list the atmospheric elements used by Starbucks in their Tokyo store. Briefly present the Starbucks brand’s image and evaluate the congruence/fit of each atmospheric element with the Starbucks brand, supporting your arguments with findings from academic research on atmospherics. In your response, be sure to discuss the chances of success of Starbucks Tokyo’s in-store atmospherics strategy.
Task
Is well written and proof read (with confirmation having visited BLASC) - Presents a critical discussion with evidence from academic literature (at least 4 academic - research articles), rather than general and/or unsupported claims - Incorporates relevant consumers behaviour concepts and / other theories covered in the module - Applies Harvard referencing (formation of citations and Reference list) in a consistent manner. - Clearly links practical marketing recommendations and decisions to the relevant marketing theories & concepts (specifically for Question B).
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