INDIVIDUAL TASK OPTION
INDIVIDUAL TASK OPTION
More detail of the assessment (https://lo.unisa.edu.au/mod/assign/view.php?id=3114067)
This assignment will require you to select and analyse a young high growth firm for design analysis from a list ofcandidate businesses are available at these links:Deloitte Technology Fast 50 (Australia 2022)https://www2.deloitte.com/au/en/pages/technology-media-and-telecommunications/articles/technology-fast-50.htmlFrankieOne - Onboarding and Fraud platform (this is a company that I want to analyse and work on my assignment part 2 project.
By way of progress review (formative), you will be required to present a brief overview of your preliminaryfindings on the entrepreneur, the firms goals and its environment of no more than 500 words at week 5.Submission by 29th March, 17:00 Adelaide time at this formative assessment taskhere. By way of progress review (formative / no marks), you are required to present a brief overview of your progress on the entrepreneur, the firms goals and its environment of no more than 500 words at week 5.
Your final report will need to evidence use of the tools and techniques discussed in this course to analyse yourchosen business and the respective competitive environment. Your report will cover:1. The firms competitive environment2. The critical resources and/or capabilities that the firm must have to maintain its value creating mission andcompetitive advantage3. A summary of the risks imposed by growth and change on the firms business model4. A reflection on how the role of the entrepreneur develops an enterprise design and value-creating model.
Length and Presentation:SUbmission will be in report format and short presentation. The typical report length will be not less than 1200words and to a maximum of 1500 words plus Executive Summary, References and Appendices as deemed necessary. The short presentation will be innarrated powerpoint format. The typical length will be no more than 8 total slides and a 10 minute recorded file.
https://www.crunchbase.com/organization/FrankieOne/org_similarity_overviewhttps://www.crunchbase.com/organization/zipmoney-paymentsFrankieOne - Onboarding and Fraud platformhttps://www.capterra.com/p/239508/FrankieOne/https://www.businessnewsaustralia.com/articles/fraud-detection-and-id-check-scale-up-frankieone-raises-extra--23m.htmlhttps://www.cbinsights.com/company/frankie-financial-1https://www.glassdoor.com.au/Overview/Working-at-FrankieOne-EI_IE6239581.11,21.htmhttps://www.10xbanking.com/partner-frankieonehttps://www.crunchbase.com/organization/FrankieOnehttps://apidocs.frankiefinancial.com/https://www.frankieone.com/By way of progress review (formative / no marks), you are required to present a brief overview of your progress on the entrepreneur, the firms goals and its environment of no more than 500 words at week 5.
About FrankieOneFrankieOne provides an infrastructure-as-a-service (IaaS). It offers an end-to-end platform that automates data capture and decision-making for fraud detection, customer onboarding and ongoing monitoring. It handles third-party tools such as biometrics, know your customer (KYC), know your business (KYB), and anti-money laundering (AML). It caters to banks and fintech companies. The company was founded in 2017 and is based in Melbourne, Australia
FrankieOne helps banks and fintechs make better decisions using a single API and dashboard to manage KYC/AML and fraud
Mission
To make the world a safer place. We empower companies to meet their compliance needs through a single platform; simplifying and enhancing identity verification and fraud prevention. We are committed to remaining at the forefront of our industry; taking on the heavy lifting and complexity so you dont have to
https://www.frankieone.com/work-at-frankieone#:~:text=The%20FrankieOne%20mission&text=We%20empower%20companies%20to%20meet,identity%20verification%20and%20fraud%20prevention.
Vision
Revolutionising the world of banking, one API at a time
Core Values
Craft
Determines our workCustomer Centricity
Design with Quality
Innovate through Curiosity
Mindset
Guides how we engageObligation to actBe Frank
Collaborate
Respect
Inspire
Delivery
Directs how we operateOwn itDrive Results
The Need for Speed
Positioning Statement
Our aim is to connect every third-party identity and fraud-prevention provider from across the world into our single platform
Value Proposition
FrankieOne provides a complete and unified onboarding and fraud-prevention platform, that connects 350+ third-party identity verification and fraud-prevention data sources across 46 countries into one single API
https://www.frankieone.com/about-frankieonehttps://www.zoominfo.com/c/frankieone/557848977What do they do?
FrankieOne helps banks, fintechs and other regulated entities manage their regulatory compliance with our single API and dashboard, which connects to hundreds of global identity and fraud-monitoring providers across the world. We also make it easier for our clients to scale and onboard customers by providing a better and more cost-effective user experience, whilst also potentially saving them millions of dollars in regulatory fines and protecting their customers from fraud
Differentiating Entrepreneurial Strategy
An entrepreneurial strategy is a design or plan that integrates an entrepreneurial teams intent into goals, policies, and action sequences to build a cohesive business model. A well-formulated strategy helps to marshal resources from external sources to complement team competencies ,compensate for relative shortcomings, anticipate changes in the environment and contingent moves by intelligent opponents, and to allocate tasks to form an organisation with a unique and viable posture. Adapted from Mintzberg& Quinn (1996)
Business Model Antecedent: Constraints (External)
Situational (STEEP) Analysis
Social: What social trends may have provided opportunities or constraints for the case company?
Fraud: how people attempt to do banking-related fraud in Australia
Scams, security and fraud (statistics)
Technology: Have trends in technology provided either an opportunity or constraint for the case company?
Fintech is a growing industry in the world.
What an artificial intelligence and blockchain are enable the companys technology (linking API)
Economic: How has the economic trends affected the case company either by supporting the opportunity or providing a constraint?
How is the rise of inflation impacting the banking system and the company?
Environmental: Are there environmental trends that seeded the opportunity or constrained the case company?
Fintech industry is growing in Australia an around the world, this sector is one of the focus on the company.
What happened with fraud activities after COVID? Increased or decreased?
Royal commission for banking in Australia.
Political: Have political trends influenced the opportunity or constrained the case company?
Fraud legislation in Australia and other countries where this company operates.
Step 1: Consider what types of STEEP trends have
influenced your case company and theme them Step 2: Commence some desk research on these
themes and keep an eye out for other themes that may
become apparent Step 3: Construct a 2 x 2 grid of Influence on growth
on one axis and Influence on design on the other
Step 4: Summarise the key points noting the points
that could influence the enterprise design.
FrankieOnes customers include banks, buy-now-pay-later companies and crypto-currency businesses.
competitor analysis
FrankieOne vs. Persona
We have a stronger network of integrations
FrankieOne vs. Bits TechnologyViewFrankieOne's entire Analyst Briefing
FrankieOne's Analyst Briefing includes information on:
Pricing
Customer references
Products
Integrations
The following Design Techniques will be introduced, activities, and participation.
Goals: value creation and capture (Topic 3)
Constraints: external (Topic 4) and internal (Topic 6)
Templates: competing designs (Topic 5)
Stakeholders: collaborators and co-operators (Topic 7)
Activity systems (Topic 8)
Challenges of Growth (Topic 9)
As you progress define the deliverables and milestones and include time for research, drafts, presentations, key dates, meeting venues, and anything you feel is important to move toward project completion
Assign roles and responsibilities (draw upon the team Design Techniques)
. Synthesise and visualise your Project Blueprint
Your final report will need to evidence use of the tools and techniques discussed in this course to analyse your chosen business and the respective competitive environment. Your report will cover:
1. The firms competitive environment
STEEP) Analysis / Pestel analysis
Situational (STEEP) Analysis
Social: What social trends may have provided opportunities or constraints for the case company?
Technology: Have trends in technology provided either an opportunity or constraint for the case company?
Economic: How has the economic trends affected the case company either by supporting the opportunity or providing a constraint?
Environmental: Are there environmental trends that seeded the opportunity or constrained the case company?
Political: Have political trends influenced the opportunity or constrained the case company?
2. The critical resources and/or capabilities that the firm must have to maintain its value creating mission andcompetitive advantage
VRIO Analysis
Valuable in terms of the benefits to the customer offering (product/service) (one API, easy to use, aggregation of tools) The first mover in Australia? Our customers are digitally-focused financial institutions and fintech companies, including major global banks, neobanks, platform banks and rapidly scaling fintech companies
Rare among competitors (product, technology, market segment, human capital)
Inimitable, being difficult and/or expensive to imitate, and these are (all fraud information and tools in the same API platform)
Organised so that the firm exploits these resources and capabilities for advantage, (technology, investors, market size in Australia, human resources, customers and partners)
5. Resources Capabilities for FrankieOneResources and capabilities are critical components of a company's competitive advantage. In the case of FrankieOne, these resources and capabilities are what enable the company to create, distribute and monetise its content effectively. Here are some of the key resources and capabilities that contribute to their success:
3. A summary of the risks imposed by growth and change on the firms business model
Risks (shortage of talent), easy to imitate from competitors,
Business Model analysis and strategies
4. A reflection on how the role of the entrepreneur develops an enterprise design and value-creating model.
Those analyses apply to the techniques and tools learn in the course
