Institute Symbiosis Institute of Business Management
Institute Symbiosis Institute of Business Management
Program MBA
Batch 2023-25
Semester 3
Course Strategic Management
Date of allotment July 11, 2024
Date of Submission August 5, 2024
Component Name Project
Marks 45
Strategic Management
Project Objectives :
To familiarize the students with various strategic tools for effective decision-making
To develop an analytical bent of mind and problem-solving skills through experiential learning
To apply different kinds of strategic alternatives keeping in mind organisational capabilities, business environment and emerging opportunities.
Problem Statement: The business environment is dynamic, uncertain and complex and companies are facing severe challenges due to intense competition. The success of any strategy primarily depends on alignment between the strength of the organization and environmental opportunities.
As competition is emerging in new form and character so Students are required to apply the most appropriate strategic alternative after diagnosis of the business environment.
Identify two companies related to different industry.
Analyze the attractiveness of the industry using Porters Five Forces Model.
Administer SWOT analysis of the identified companies.
Apply any two strategic alternatives among the four strategic alternatives namely expansion, stability, retrenchment and combination strategy.
Structure of Groups:
Students are instructed to make a group of 3 members as per their choice
On the basis of experience, interest and availability of resources students have been instructed to choose the company of their choice.
Assessment Criteria: Students would be assessed based on the quality of the project report, analyzing capability and presentation skills
Particulars Marks
Project Report 25 Marks
Presentation 20 Marks
Learning Outcome:
Improved analytical ability to diagnose business environment.
Students would be able to apply appropriate strategies based on emerging opportunities and strengths of the organization.
Development of problem-solving and transferrable skills among the students.
Students would be able to apply adequate assessment tools to analyze the attractiveness of the industry.
Assessment tool
Submission and Presentation
