Market Analysis in a Real-world Business Case Study Management Assignment Help

Assignment Task

Assessment : Written Analysis of a given case study on Market Analysis in Moodie -20% (Individual and 800 words. Due on Week 2. The same case study will be used for Assessment 02 (Part B). Students should critically analyse the given case on Market Analysis in a real-world business. A case study analysis requires students to investigate market-related aspects in the case. A market analysis should focus on a quantitative and qualitative assessment of a market.

For example: 
• you can evaluate the size of the market in terms of volume and value, • approaching diversity of customer segments by identifying buying patterns, • availability of competition and its challenges (theoretical framework- Porter's Five Force Model of competition analysis) and • the economic, social, and cultural environment in terms of barriers to entry and regulation and ethical perspectives. A case study analysis requires the student to: 
Examine the case issues/situation and analyse alternative solutions and propose the most effective solution using supporting evidence. The theoretical application and viewpoints are required in the case study analysis. 1. Identify at least four key problems/issues in the marketing aspect. 2. Discuss why these issues exist and who is/are responsible for them 3. Analyse how they impact the organization success or failure and suitability 4. Provide specific and realistic solution(s) or changes needed. 
 

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