Marketing and Digital Strategy

Group Assignment- Max 3 students

• Choose any organisation/ industry. (For which you will be acting as a consultant, you will need to comply with the following tasks).

Refer Muscat securities exchange -list of companies.

Only one company per industry. (First come first serve basis- Inform your chosen company/Industry)

2) Provide all necessary details about the chosen organisation (1 Marks)

• like Organisation name,
• Type of organisation, type of legal entity, etc., for example, B2B/B2C
• Size of organisation in terms of turnover and/or number of employees
• Range of products and services
• Customer base,
• Main competitors

and justification for choosing the organisation. Why this Organisation ?

3) As per the understanding with company management, you have to formulate a strategic marketing planwith the objective of creating a growthor sustaining existing revenuethrough more effective Digital MarketingStrategies.

4) For completion of point (3), you have to conduct internal and external analysis (You can use any model for analysis). Point out existingkey information to draw strategic level observationsabout how the organisation approaches- relating to growth and sustainingexisting revenue/ market share. Highlight the changes, you want to introduce and justify? (1 Marks)

5) Highlight your strategic level of understanding in terms of the models and the framework selected and applied (strategic marketing plan). Provide an interpretation off the output of the audit of the current situation. (How audits will help/ what audits you will do) (1.5 Marks)

6) Create smart marketing objectives and justify relevant strategic objective options. (1.5 Marks)

7) Explain STP adopted by the company and changes you intend (if required) (1 Marks)

8) What would be your Digital marketing strategies (ensure supporting the integration of digital marketing with marketing mix of your chosen organisation) Justify your actions? (1 Marks)

9) How would you implement your devised Digital marketing strategy? (1 Marks)

10) Recommend both financial and non-financial measures, point out the tools and models needed to control and monitor the marketing plans implementation. (1 Marks)

11) Highlight the KPI that can be used to monitor and measure the achievement of marketing plan. (1 Marks)

Presentation 5 Marks(Ensure all group members (Max 3 students) have equal opportunity) (10+5 =15 Marks)

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