Faculty of Business and Law
19310356985000
Faculty of Business and Law
Assignment Brief 2023/24
Unit Title: Immersive Technologies
Unit Code: 5Z6Z1008 Core/Option: Option Level: 6
Assignment Identifier: 1CWK100 - 1 Portfolio 100% (sit)
Unit Leader: Dr Ella Cranmer
Contact Details: e.cranmer@mmu.ac.uk
Submission Date: 3rd May 2024 Feedback Return Date: 4 weeks after submission date (double check Moodle for any changes)
Submission Instructions: Submit all the required files on Moodle before 21:00 on day of submission. You are highly encouraged to submit a few hours before the deadline to factor in time for you to resolve technical or connection issues, if any.
Feedback Return Information: Feedback will be uploaded on Moodle
Assignment Task and word count:
Working individually, you are required to develop a portfolio analysing current market trends, immersive technology disruptors and changing business needs. You must choose an emerging technology and develop a concept to improve an identified existing business activity or challenge. You should assume the role of a consultant working for BTechConsultancy.
This assignment consist of two distinct parts, which are:
Part One (60%): A report providing a comprehensive overview of your chosen immersive technology, current market trends, impact on business and consumer needs, contemporary examples of use and challenges to implementation.Your report must not exceed 3000 words (maximum.)
Part Two (40%): A video pitch showcasing an immersive technology solution to overcome a real business challenge (as identified in part one). Your video must not exceed 4 minutes (maximum).
Unit Learning Outcomes Assessed:
Analyse current trends and immersive technology disruptors.
Critically evaluate the potential benefits and challenges of immersive technologies for businesses.
Justify recommendations for businesses to innovate and improve with the most recent advancements in immersive technologies.
Early Career/ World Class Professional Skills (PLOs):
Through this assignment you are developing skills that are desirable to employers and improving your employability prospects. Specifically, by examining current market trends, opportunities and challenges, this will help equip you the skills to innovate and disrupt capitalising on potential presented by new emerging immersive technologies. You will examine opportunities and challenges, applying critical thinking to practical and theoretical problems, which you will effectively communicate using a range of media.
AoL Programme learning outcomes developedPLO 2.1.3: Demonstrate digital skills appropriate to level and to disciplineAssignment Details and Instructions:
Immersive technologies offer innovative solutions to contemporary business problems. For this assignment, you should assume the role of a technology consultant working at (fictional) BTechConsultancy.
For this assignment, you must select an appropriate immersive technology from the unit content. This must be agreed and signed off with your tutor. Focusing on your chosen immersive technology you must develop a portfolio, consisting of two key parts:
Part One: Report (60%)
Your report should present a holistic overview of your chosen immersive technology. This should include a comprehensive analysis of the current landscape and market trends. You should critically discuss how these trends have impacted and/or changed business and consumer needs.
The report MUST include the following sections:
Introduction:
Overview and definition of your chosen immersive technology
Market Analysis:
Detailed analysis of the current landscape and market trends. Identification of drivers of adoption
Impact:
Critical discussion of the impact/influence on changing business and consumer needs. Identify how your chosen immersive technology provides new opportunities to engage, interact and experience reality
Examples:
Critical examination of two innovative and contemporary examples of use
Challenges:
Discuss key challenges and barriers to use or implementation.
Clearly outline a specific real and current business challenge, to provide context to, and introduce part two of the assignment.
Your report SHOULD also be:
Underpinned by academic literature (minimum of 15 academic references)
Underpinned by relevant theory from the unit content
Include current statistics
Your report must not exceed 3000 words (max.). Any words exceeding this will not be marked. You must provide a word count at the end of the report.
Part Two: Pitch (40%)
Representing BTechConsultancy, you should develop a video pitch to showcase an immersive technology solution to overcome a real business challenge (identified in part one). Pretend you are pitching in attempt to win a contract to implement your immersive technology solution, and therefore competing against other consultants. With this in mind your pitch should be suitable for a potential organisation to make a decision to choose your immersive technology solution. Your solution must be novel and innovative. You should assume the organisation you are pitching to have a limited understanding of your chosen immersive technology.
Within your pitch you MUST:
Clearly and comprehensively articulate the business challenge (identified in part one, section 5 challenges)
Discuss the issues relating to the identified business challenge
Explicitly describe your immersive technology solution
Describe how your solution will mitigate the identified business challenge
Explain how your solution will positively impact the organisation/s and outline the advantages
Identify challenges to adoption and implementation
Your video must not exceed 4 minutes (maximum), anything exceeding this will not be marked.
Format:
What you MUST do:
Use grammatically correct English
Proofread your work
Attend supporting Tutorials and Workshops physically or virtually
Engage with online resources
Provide a robust context for your immersive technology solution
Use your own ideas
Read the assignment brief!
Use UK (United Kingdom) English, not USA
Use current market specific research
Inform the unit leader by email if you have a personal learning plan and require an extension at least two weeks before the submission date
Include a contents page, to navigate between the different sections and outline the contents
Include clearly titled and numbered sections
Ensure all sources are referenced using MMU Harvard referencing (see PDF guide on Moodle)
Use Font size 12, Calibri or equivalent
What you must NOT do:
Do NOT use inappropriate web sites
Do NOT use generic market research, these will not contain the information you need
Do NOT leave it to the last minute
Do NOT go over the allowed time limit (4 minutes), as no work will be marked over the maximum limit
Do NOT go over the allowed word limit (3000 words), as no work will be marked over the maximum limit
Do NOT submit late
Do not submit incomplete work
Submitting your work:
You must submit TWO files
Word document (ie. Part One, Report)
Standalone, playable video file e.g., MP4 (Part 2, Pitch)
Your submission MUST be able to be viewed via the software that is available as part of the MMU standard software platform, such as PowerPoint audio playable. There will be material available on moodle to assist with your videos. The method for submitting your pitch will be via Moodle. Details of how to submit your two files will be provided on moodle, please see video, follow carefully and check your portfolio is uploaded correctly.
PLEASE note the Moodle link accepts 2 files maximum file size for video is 100M.
SUBMISSIONS THAT CANNOT BE OPENED AND READ ON THE MANCHESTER MET STANDARD PLATFORM WILL RECEIVE 0%.
Feedback and Support:
You will be given written feedback on your submitted work. This will comment on your work and provide suggestions for areas of improvement including how you have addressed tasks and the brief using the taught concepts.
Students will be given various opportunities to speak with tutors and receive summative feedback during tutorials leading up to the submission date and can also arrange appointments by MS Teams or email to discuss with tutors if required where feedback and planned improvements will be discussed. Tutors may not reply to any last-minute (i.e. 1 days prior to submission) questions at it is too late to offer any meaningful support.
Academic Integrity, Academic Misconduct and Plagiarism
Academic Integrity is about engaging in good academic practice. It means being honest and transparent,and demonstrating rigour and accuracy in your work. This can include the proper citation and referencing of the sources of your ideas and information, ensuring that you are using appropriate research methods,or checking that your work is free of errors.
Additional information, video tutorials and guides to support good academic practice and maintain Academic Integrity in your assignments can be found on the Academic Integrity area of theAcademic and Study Skills page on Moodle.
Academic Misconduct is any action that could give you an unfair advantage in coursework, exams, or any other assessed work, which could lead to undermining the academic standards of the University. This includes practices such as plagiarism, self-plagiarism, collusion, contract cheating or falsification of data. Full details of the Manchester Metropolitan University guidelines for Academic Misconduct and definitions of terms can be found here.
Use of AI technology for your assessment task(s)
As this is a very new area, there are several questions which we dont have answers to. These include the balance of your text and AI generated text for it to be considered your own work and what form the acknowledgement should take. The important thing is to consider these things and make a judgement based on your context.
OpenAI has a content policy that must be followed when using their tools. It states, Dont mislead your audience about AI involvement, so if you use ChatGPT and dont acknowledge it, you are not abiding by their terms of use.
Late submissions & Assessment Mitigations:
Please refer to this link which will take you to MMU Student Life Assessment & Results guidance. Here you will find information for MMUs assessment mitigations process. Further guidance can be found in this video link for step-by-step instructions on how to apply for your extension via Moodle.
Please note: If you think you are unable to submit on time due to a health or some other unforeseen issue you must request this via your unit Moodle page, referring to the guidance in the links provided above.
Additional Resources:
It is expected that you will utilise all the following resources in completing this assignment:
Tutorial support and Moodle resources
Key texts textbooks / academic journals from the library
Industry / trade press
Global News
On-line resources made available on Moodle e.g., web links, digitised media, podcasts, etc.
Useful resources include:
Billinghurst, M., Clark, A & Lee, G. (2015) A survey of Augmented Reality. Human-Computer Interaction, 8(2-3), pp.73-272.
Laudon, K & Laudon, J. (2018) Management Information Systems: Managing the Digital Firm (15th ed.,) Pearson: London
Suh, A & Prophet, J. (2018) The state of immersive technology research: A literature analysis. Computers in Human Behaviour, 86, pp.77-90.
Marking Criteria:
Your submission will be marked using the stepped marking scheme. Your grade will show which marking band your work is in, and whether you are at the top, middle, or bottom of the band. Stepped marking is used to simplify the marking process for staff and make it clearer to students in which band their work sits.
Mark UG Classification
95-100% Outstanding
90% Very High First
85% High first
80% Mid First
75% Low First
72% Marginal First
68% High 2:1
65% Mid 2:1
62% Low 2:1
58% High 2:2
55% Mid 2:2
52% Low 2:2
48% High third
45% Mid third
42% Low third
38% Marginal Fail
35% 32% 28% Clear fail
25% 22% 18% Poor Fail
15% 12% 8% 5% 2% 0% Non SubmissionSee Moodle for Unit Specification
Assessment Marking Criteria Rubric
This is how your work will be graded. You will receive an overall grade that will be GUIDED by each of the criteria. The mark will fall into a 2, 5, or 8. This grade may be achieved by the demonstration of strengths in different areas
Part One: Report (60% weighting)
Assessment descriptor 0-29% 30-39% 40-49% 50-59% 60-69% 70-85% 86-100%
Market analysis
No market analysis of chosen immersive technology Poor market analysis of chosen immersive technology. Some contextualisation offered, incomplete and superficial points raised Weak market analysis of chosen immersive technology,
with several points raised about background and context Adequate market analysis of chosen immersive technology with appropriate
contextualisation and background. Thoughtful identification and framing of key trends and drivers Good
market analysis of chosen immersive technology with detailed
contextualisation and background. Thorough examination of key trends and drivers. Relevant and current themes identified Excellent and comprehensive
market analysis of chosen immersive technology. Very detailed
contextualisation and background. Very thorough examination of key trends and drivers. Relevant and current themes discussed critically
Exemplary and comprehensive
market analysis of chosen immersive technology. Rigorous
contextualisation and background, and critical examination of key trends and drivers
Impact No discussion of impact of chosen immersive technology on business and consumer needs, or new opportunities
Very poor and limited discussion of impact of chosen immersive technology on business and consumer needs, or new opportunities
Weak discussion of impact of chosen immersive technology on business and consumer needs, and new opportunities. Key themes missing Adequate discussion of the impact of chosen immersive technology on business and consumer needs, and new opportunities. Key themes are addressed but detailed exploration of the themes missing Good discussion of the impact of chosen immersive technology on business and consumer needs, and new opportunities. Key themes are addressed and discussed Excellent and critical discussion of the impact of chosen immersive technology on business and consumer needs. Comprehensive identification of new opportunities are presented and discussed in detail Exemplary and critical discussion of the impact of chosen immersive technology on business and consumer needs. Insightful discussion of new opportunities discussed comprehensively
Examples No examples provided Irrelevant or incomplete example/s provided Incomplete and weak example/s provided. Not relevant or contemporary Two adequate examples provided, but limited discussion of relevance and use Two good, relevant and contemporary examples provided. Limited critical discussion Two excellent and innovate examples provided, contextualised to the chosen immersive technology. Critical discussion and examination of both examples Two exemplary contextualised and innovative examples provided with detailed critical discussion
Challenges No discussion of challenges or barriers to implementation.
No specific business challenge outlined for part 2 of the assignment
Limited and poor discussion of challenges or barriers to implementation.
Very weak specific business challenge identified for part 2 of the assignment
Weak discussion of challenges or barriers to implementation.
Weak identification of specific business challenge for part 2 of the assignment
Adequate discussion of challenges or barriers to implementation, but key themes missing.
Poor discussion of specific business challenge for part 2 of the assignment
Good discussion of challenges or barriers to implementation, key themes addressed.
Clear outline of a specific business challenge for part 2 of the assignment
Excellent detailed and critical discussion of challenges or barriers to implementation and use.
Detailed discussion of a specific business challenge for part 2 of the assignment Comprehensive, critical and contextualised identification of challenges or barriers to implementation and use. Very clearly justified and detailed rational of a specific business challenge for part 2 of the assignment
Formatting, referencing and structure Unstructured, illogical flow, disorganised.
Inappropriate language and syntax unacceptable grammar and spelling.
No referencing apparent Some structure and logical flow, but still too jumbled.
Poor use of academic language, too many spelling errors, bad grammar.
Less than 15 references, poor in text citation.
Not in the Harvard style or inconsistently applied Satisfactory structure and organisation. Coherent and logical flow.
Satisfactory use of academic language. Appropriate syntax, few spelling or grammatical errors.
15 or more references, satisfactory Harvard referencing, Sufficient in text citations, but more needed. Adequate structure and organisation. Critical flow and connectivity between elements.
Good use of academic language. Precise syntax. No grammatical or spelling errors.
15 or more references in correct Harvard format. Precise in text citations. Good structure and organisation. Fluent and precise connectivity between elements.
Excellent use of academic language, sophisticated syntax. Excellent spelling and grammar.
15 or more references in correct Harvard format. Sophisticated use of referencing and in text citations. Superior structure and organisation. Fluent connectivity between elements.
Exemplary use of academic language, sophisticated syntax. Excellent spelling and grammar.
15 or more references in correct Harvard format. Complex referencing and in text citations from a range of academic sources. Outstanding structure and organisation. Fluent and precise connectivity between elements.
Exemplary use of academic language, sophisticated syntax. Excellent spelling and grammar with no errors.
15 or more references in correct Harvard format. Complex referencing and in text citations from a range of academic sources
Part Two: Pitch (40% weighting)
Assessment descriptor 0-29% 30-39% 40-49% 50-59% 60-69% 70-85% 86-100%
Challenges No discussion of identified business challenge and related issues or how solution will mitigate these.
Limited discussion of identified business challenge and related issues or how solution will mitigate these
Weak discussion of discussion of identified business challenge. Poor discussion of related issues and how solution will mitigate these Adequate discussion of identified business challenge. Some relevant discussion of related issues, but key points missing or relevance of solution mitigating these inadequate Good, clear discussion of identified business challenge, contextualised and concise. Most key points and related issues identified. Good and relevant discussion of how solution will mitigate challenges
Excellent critical discussion, and clear articulation of identified business challenge. Very good critical and convincing discussion of how solution will mitigate identified challenges. Relevant and contextualised Exemplary critical articulation of identified business challenge. Comprehensive discussion of impacts contextualised and relevant to chosen solution. Comprehensive and detailed discussion of how solution with mitigate identified challenges
Solution Immersive technology solution not explained
Very poor explanation of immersive technology solution
Weak justification of immersive technology solution. Poor discussion of impacts on organisation and advantages of implementation Adequate justification of immersive technology solution. Key elements of discussion of impacts on organisation and advantages of implementation missing Good, contextualised justification of immersive technology solution. Convincing and well thought through discussion of impacts on organisation and advantages of implementation Excellent, contextualised justification of immersive technology solution. Very thorough discussion of impacts on organisation and advantages of implementation. Very comprehensive and convincing Exemplary contextualised justification of immersive technology solution. Excellent and very thorough discussion of impacts on organisation and advantages of implementation. Insightful and novel approach
Presentation Unstructured, illogical flow, disorganised Inappropriate language and syntax sound and images not synchronised
unprofessional Some structure and logical flow, buts too jumbled Poor use of language, too many spelling errors, bad grammar sound and images not synchronised. Not professional Weak visual presentation Adequate structure and flow, Acceptable, language, little variety in images / sound. Clear structure and organisation. Coherent and logical flow Consistent use of language and images. some variety of images / sound Good structure and organisation. Critical flow and connectivity between elements Good use of language, images
clear messages and good use of images / sound Excellent structure and organisation. Fluent and precise connectivity between elements Excellent use of language, images, and sound
Professional presentation Outstanding structure and organisation. Authoritative connectivity between elements
Has want to watch again quality
