Marketing And Strategic Resource Management Assessment
- Country :
Australia
Task 2
This task constitutes 45% of the overall mark. 10% of the overall marks for any task must be given to ‘Structure and Format’.
Your board has approved the development of a marketing strategy for your new product or service. They have asked you to develop a detailed report that focuses upon and addresses the following key issues:
- Review, using appropriate tools, the existing business plans and strategies for your selected organisation and identify the best options available for effective development of their strategic planning. You also need to review the risks and competitive position for your organisation. You must justify the tools you have used. Then devise the outline structure of a strategy plan for that organisation and ensure your response covers:
- Stakeholders needs and expectations
- Resource requirements and constraints
- Communication processes to gain stakeholder commitment to the plan
- Monitoring and evaluation systems for the implementation of the strategy plan
SM: LO 3 (pcs 3.1, 3.2, 3.3), LO 4 (pcs 4.1) - Use appropriate tools and techniques to identify* and propose a new product or service. In your response you should evaluate the tools available to support your review and select those that best help you to evaluate the risks and competitive position for your organisation within its current market. Within your response you should use the information from Task 1 regarding the strategic analysis of your selected organisation’s business strategies and also:
- Explain and compare market testing and selection techniques available to evaluate the new product or service
- Evaluate the relevant ethical and CSR (Corporate Social Responsibility) issues for the new product or service.
MMIP: LO 4 (pcs 4.1, 4.2, 4.3) - Construct a detailed framework for an integrated strategic marketing plan and campaign for the launch of your new product or service. Propose new product or service ideas and, in so doing, ensure that you:
- Assess the value of models used in strategic marketing planning and communications
- Justify your chosen channels and techniques, and discuss their advantages and disadvantages
- Devise targets for your campaign using SMART objectives
- Select and justify the use of appropriate campaign channels
- Evaluate the plan and its success in meeting objectives and other essential requirements.
MMIP: LO 2 (pcs 2.1, 2.2, 2.3), LO 3 (pcs 3.1, 3.2, 3.3)
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