Marketing Mix Plan Situation Analysis Building Assignment

Detail 

Building on the situation analysis (Assessment 2), you will complete the second component of this scaffolded piece of assessment, which is the Marketing Mix Plan. 
Remember, this assessment item is generally considered an INDIVIDUAL assessment task though may be a group project if permission is given by the convenor. For those undertaking the project as a group, the group contract and attendance sheet (see below) must be filled out prior to submission of the final assessment. 
 

Marketing Mix Plan guide/template: 
This template details the structure and required sections which you are expected to complete for this assessment task. 
The sections include: 
• Executive summary

• Objectives

• Target market and positioning

• Marketing Mix strategies

• Evaluation and control

• Implementation and schedule

• Recommendations and conclusions

• Reference list