Marketing Plan Report: Smart Gym Equipment & Fitness App Integration MKTG3004

Marketing Plan Report Requirements

1. In this marketing plan project, you prepare a plan based on smart gym equipment (gym/fitness equipment + personal fitness trainer app) such as Vitruvians Trainer Plus, Tonal, Peloton.

2. You will create a marketing plan report for a hypothetical company.

3. The format and structure of marketing plan report is as follow:

1. Title Cover


2. Executive Summary


3. Table of Content

1. Current Situation Analysis

1.1. Market Summary

1.1.1. Market Environment and Size

1.1.1.1. Geographics

1.1.1.2. Demographics

1.1.1.3. Behaviour Factors

1.1.2. Market Trends

1.1.3. Market Needs

1.1.4. Market Growth

1.2. Competition

1.3. SWOT Analysis

1.3.1. Strengths

1.3.2. Weaknesses

1.3.3. Opportunities

1.3.4. Threats

1.4. Product Offering

1.5. Keys to Success

1.6. Critical Issues

2. Marketing Strategy

2.1. Mission

2.2. Marketing Objectives

2.3. Segmentation

2.4. Target Markets

2.5. Positioning

3. Marketing Program (Marketing Tactic Plan)

3.1. Product Strategy

3.2. Pricing Strategy

3.3. Communications and Influence Strategy

3.4. Channel Strategy

4. Implementation and Marketing Controls

4.1. Implementation

4.2. Marketing Organisation

4.3. Contingency Planning