Who is Argos?
Argos Profiler:
Who is Argos?
Leading catalogue retailer in the United Kingdom.
Capitalising on technological advancements for engagement between consumers and the non-food retail industry.
Uses data analytics and AI to embrace technology to dynamically evolve as the environment changes.
Forward thinking, with long term vision for the company and industry.
Future of Global Retail:
Using data to understand consumer sentiment and behaviour.
AI, VR. And AR (new innovations).
Predictive analytics are considered the crux to online consumer marketing and engagement.
Non-Food Retail Market in UK:
Four major sectors: fuel, food, non-food, and non-retail.
319,000 non-food retail businesses in 2019.
E-commerce reported to account for 20% of retail sales.
Online being the main contributor to growth.
Brexit unrest caused consumer sentiment and discretionary spending to sharply decline with pressure of potential inflationary increases and tariffs on imports.
Digital Innovation:
Not limited to investment retailers must understand concepts from AR to robotics. Help to sustain retailers in changing environment.
Retailers success (long term) will be inherent in its dynamism, customer-centric perspective and uniqueness.
Non-food retailers face constraints in changing their organisational structure to adapt with the external demand. And, their employees willingness to engage with new technology.
To overcome these obstacles, the retailers may acquire its competition to maximise its operational efficiency.
Omni-Channel Strategies:
Involves the integration of all available channels to make the customer shopping experience seamless.
Studies show the omni-channel retailers are most effective to capture the retailer experience.
Traditional retailers are embracing an omni-channel strategy and using it as a differentiator to fight the online retail onslaught.
Argos: An Overview:
Focus on convenience value, and choice to establish its strong brand reputation.
Argos survives and evolves through consistent innovation.
2016, Argos merged with Sainsburys to expand their presence and overarching omni-channel experience for consumers.
Mix of operating models online and physical storefront
Pick up and delivery services.
Tracking services.
Argoss mission provide value for money, tailoring the experience around needs and demands of its consumers.
Competitive level strategies, to gain competitive advantage and customer loyalty.
Distribution and Supply Chain:
Argos adopted a mini-warehouse model, which involved boosting the frequency of shipment from the distribution centre to stores, increasing stock within the stores and increasing the number of distribution locations for efficient logistical advantages.
Argos steered towards efficiency, thus the catalogue-centric business with the pen-and-paper ordering system transitioned into a leading digital retailer to meet the demands of modern day e-commerce.
