MKG701: - External Marketing Theory and Concepts Assignment
- Subject Code :
MKG701
- Country :
Australia
Description: Individual Assignment
For this assessment, individuals will create an engaging Narrated PowerPoint presentation on the situation analysis [External Environment] of an Australian small to the medium enterprise [SME] and its product, service or experience. Please note: Its important to choose your business carefully. Do not choose a large company. Choose a business that you may be working for - or are familiar within Australia. It could be a business that you would like to start in Australia.
Contents:
Presentations will include and/or discuss the following:
A Title Page/Slide
Table of contents
Introduction
An explanation of the organisation, their product, service or experience
- Who/what is your business?
- What industry are they in?
- What is their organisational structure?
- What is their product/service/experiences range?
- Who is their main target market/s?
External marketing theory & concepts
- What is an external marketing environment analysis?
- Why is an external marketing analysis important?
- What are the relevant environments to be analysed?
Critical Analysis & Evaluation of the External Marketing Environment.
- competition,
- economic growth and stability,
- political trends,
- legal and regulatory issues,
- technological advancements and
- the socio-cultural trends that impact the marketing organisation and its marketing strategies and plans.
Identification and assessment of Key Opportunities and Threats facing the SME
Application of academic writing conventions using the Harvard referencing style
