MKG701: - External Marketing Theory and Concepts Assignment
- Subject Code :
MKG701
- Country :
Australia
Description: Individual Assignment
For this assessment, individuals will create an engaging Narrated PowerPoint presentation on the situation analysis [External Environment] of an Australian small to the medium enterprise [SME] and its product, service or experience. Please note: It’s important to choose your business carefully. Do not choose a large company. Choose a business that you may be working for - or are familiar within Australia. It could be a business that you would like to start in Australia.
Contents:
Presentations will include and/or discuss the following:
• A Title Page/Slide
• Table of contents
• Introduction
• An explanation of the organisation, their product, service or experience
- Who/what is your business?
- What industry are they in?
- What is their organisational structure?
- What is their product/service/experiences range?
- Who is their main target market/s?
• External marketing theory & concepts
- What is an external marketing environment analysis?
- Why is an external marketing analysis important?
- What are the relevant environments to be analysed?
• Critical Analysis & Evaluation of the External Marketing Environment.
- competition,
- economic growth and stability,
- political trends,
- legal and regulatory issues,
- technological advancements and
- the socio-cultural trends that impact the marketing organisation and its marketing strategies and plans.
• Identification and assessment of Key Opportunities and Threats facing the SME
• Application of academic writing conventions using the Harvard referencing style
