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MKT500 :Marketing Mix Strategies of an Established Brand Assessment

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Added on: 2022-10-03 10:09:18
Order Code: 462678
Question Task Id: 0
  • Subject Code :

    MKT500

  • Country :

    Australia

A marketing mix is a significant tool for creating the right marketing strategy and its implementation through effective tactics. The roles of product/service, promotion, price, and place play a vital part in the overall marketing approach.

Task details:

You are required to identify and assess the marketing mix of an established (existing) brand. In your demonstration, you must include the following aspects:

  1. Introduction: significance of marketing mix and strategy development and
  2. Background of the selected business and industry
  3. Background and characteristics of the established brand of the selected business
  4. Assessment of product, branding, packaging and labeling
  5. Identification and evaluation of pricing strategies
  6. Evaluation of placement aspects: supply channel structure, marketplace, wholesaling and retailing
  7. Identification and evaluation of promotion mix: Major communication tools used by the brand
  8. Recommendation and conclusion

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  • Uploaded By : Katthy Wills
  • Posted on : October 03rd, 2022
  • Downloads : 0
  • Views : 261

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