MKT500 :Marketing Mix Strategies of an Established Brand Assessment
- Subject Code :
MKT500
- Country :
Australia
A marketing mix is a significant tool for creating the right marketing strategy and its implementation through effective tactics. The roles of product/service, promotion, price, and place play a vital part in the overall marketing approach.
Task details:
You are required to identify and assess the marketing mix of an established (existing) brand. In your demonstration, you must include the following aspects:
- Introduction: significance of marketing mix and strategy development and
- Background of the selected business and industry
- Background and characteristics of the established brand of the selected business
- Assessment of product, branding, packaging and labeling
- Identification and evaluation of pricing strategies
- Evaluation of placement aspects: supply channel structure, marketplace, wholesaling and retailing
- Identification and evaluation of promotion mix: Major communication tools used by the brand
- Recommendation and conclusion
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