MKTG 1065 B2B Marketing Assignment
- Subject Code :
MKTG-1065
Your client company for this assignment is Alibaba.com. The customers are the current or potential customers of Alibaba. The case study and website address has been provided on Blackboard to help you investigate the business customers and distribution model. Use the theory and models from the textbook and classes tocritically analyze the company, the customers, the distributors and suppliers make recommendations based on your findings.
Your challenge is to recommend the next step to grow Global market share. Alibaba has become a powerhouse in the Chinese economy but as that economy slows Alibaba has to consider how it maintains and builds on its phenomenal growth. The question for you is what should Alibaba do to maintain the growth and market position, not just in China but Globally..