Marketing Plan Assessment Answers

Scenario: You are a Marketing Agency located in Sydney. Your agency is known for its expertise in analysing/developin@modifying marketing strategies in the Australian market. A client approaches you for help to analyse/modify their marketing activities/strategies to support and double the sales volume of an existing product/service in the Australian market.

The Task: Each student will analyse marketing activities of an existing* product/service (either a "good" or "service" or a combination of both) in the Australian market. Your aim is to analyse their current marketing activities/strategies and propose any required modification/changes of their marketing strategies to successfully achieve their marketing objective in the Australian market.