MOD003463 Undergraduate Major Project- Integrated Case Study

ASSIGNMENT QUESTION

Write a literature review for one of the following organizations:

• Wieden & Kennedy https://www.wk.com/
• Yo! Sushi– https://yosushi.com/
• CAMBRIDGE COGNITION LIMITED https://www.cambridgecognition.com/
• SAILING HOLIDAYS LIMITED - www.sailingholidays.com
• Payment Sense - https://www.paymentsense.com/
• JUST CHILDCARE HOLDINGS LIMITED https://www.justchildcare.co.uk/
• NSPCC https://www.nspcc.org.uk/

The Literature Review must include the following sections

• Abstract
• Introduction
• Presentation of data
• Presentation of models and theories
• Discussion
• Reference list

ASSESSMENT CRITERIA and MARKS

To pass this assignment you must satisfactorily complete all elements of the literature review.

Research and investigation – 40 marks

• Develop a systematic approach to searching for literature/evidence
• Use a search strategy effectively, including qualitative and quantitative data
• Identify at least 20 appropriate sources to support your research

Analysis and use of models and theories – 40 marks

• Outline key findings from data
• Analyse the data with models and theories from appropriate journal articles and monographs

Formatting and Referencing – 20 marks

• Situate your sources within the Hierarchy of Sources
• Use Anglia Ruskin Harvard referencing correctly with relevant and appropriate sources

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