Modern Marketing Management Assignment
- University :
Suresh Gyan Vihar University Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
Australia
Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)
- Summarize the various functions of Marketing
- Explain Concept of 'Brand'. How and why various Branding Decisions are are made?
- Describe the various sales management concepts helping to manage the sales department effectively
Q.2. Write short notes on all of the following topics (1 mark each - Word limit - 100)
- Product differentiation
- Buyer behaviour model
- Definition of Marketing
- Objectives and importance of marketing research
- Core Marketing Concepts
Q.3. Write answers for any two questions from below. (5 marks each – Word limit – 500)
- Marketing research is not free of limitations. Explain
- Describe any one consumer behaviour model which is relevant to today's situation
- Define Marketing Research. Explain Scope of Marketing Research
Q.4. Write short notes on all of the following topics (1 mark each - Word limit - 100)
- Factors Influencing Organizational Buyers
- Business Markets and buying behaviour
- Macro Environment in marketing
- The target market selection process
- Product decisions
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