Module Assessment: Individual Applied Report
Module Assessment: Individual Applied Report
ASSESSMENT BRIEF AND MARKING RUBRIC
Assessment task: Individual Applied Report
Word count limit: 6000 words +/-10% (excluding references and appendices)
Weight: 100% of overall module grade
General Guidance
Your assignment should be MS Word processed (handwritten assignments are not accepted),
using Times New Roman size 12 font, double spaced, with numbered pages and your student
number printed as a footer on every page. Note this is a report supported by academic research
so you should adhere to the appropriate referencing guidance. The word limit stated for this
assignment excludes the list of references at the end of the assignment but includes all text in
the main body of the assignment (including direct quotations, in-text citations, footnotes,
tables, diagrams and graphs). Please be aware that exceeding the word limit will affect the
academic judgement of the piece of work and may result in the award of a lower mark.
Appendices are not considered a supplement and will not be assessed as part of the content of
the assignment. As such, they will not contribute to the grade awarded; however, it may be
appropriate to use an Appendices section for any material which is a useful reference for the
reader. Please note that appendices are not included in the word count. The majority of
references should come from primary sources (e.g. journal articles, conference papers, reports,
etc.) although you can also utilise area specific textbooks. You must ensure that you use the
Harvard style of referencing. Please indicate the word count length at the end of your
assignment. Marking and assessment This assignment will be marked out of 100% and
contributes to 50% of the total module mark. The pass mark is 50%. However, it is important to
note that you must achieve at least 40% for each assignment in order to pass the module. The
marking rubric is attached, which offers guidance on the assessment criteria and weighting.
Late Submission
There will be a stipulated deadline date for all assignments. All assignments will need to be
submitted by the set time on the stipulated deadline date. Assignments submitted up to 24
hours late will be accepted, but the assignment mark will be subject to a deduction of 5 marks
from the mark awarded.
Assessment guidelines:
Task: You will prepare a report outlining further details of your chosen research that will form
the basis of your Dissertation/Applied Business Project.
Format: You should use the following structure for your Individual Applied Report - Research
Proposal. You should present your applied report/proposal in a single document with an
appropriate front page, contents page, headings and a correctly formatted reference list
(University of East London Harvard style).
The applied report/proposal should include the following:
Section 1: Research topic, aim and objectives
Identify your proposed research topic and offer a clear rationale, along with aim
and objectives
In this section you should present your research topic and explain the
topic area. The section should include appropriate background
information and it should explain the rationale for selecting this research
topic and what is the potential contribution of the proposed research.
Also, the section should clearly present the aim and objectives of the
proposed research.
Section 2: Literature review
The literature review should analyse and synthesise relevant academic literature,
critically engaging with the field of scholarship. In the literature review, you
should discuss how your research topic will fit within existing published work.
You should find at least 12-15 sources of literature (mainly academic) connected
to your proposed research and analyse them to show how your research will
attempt to contribute to existing knowledge. You should aim to compare and
contrast the sources and make appropriate links with your proposed research.
Keep in mind that you should paraphrase the sources in your own words (and
cite and reference the sources appropriately) and you should synthesise the
potential contribution of these sources to your research. Your literature review
should not be presented as a list of articles.
Section 3: Methodology, methods and ethical considerations
Identify and justify a research methodology appropriate to your proposed
research
Identify and justify research methods and data appropriate to your proposed
research
Identify key ethical considerations relevant to your proposed research
In this section you should discuss your research methodology. You should
consider your epistemological approach and how this impacts your
research design. Also, you should discuss your data collection methods as
well as the types of data that you will collect for your research and the
sources of this data. You should be able to justify your choice of
methodology and methods by referring to your research aim and
objectives. Also, you should comment on the feasibility of your
research and your ability to access the required data. Finally, this
section should outline the ethical considerations related to your research.
You are advised to include a secondary data collection for your proposal,
and not primary. This is because for the final module of this programme
(Dissertation) you are not allowed to proceed with primary data
collection, but only with secondary.
Section 4: Research schedule/plan
Induce a provisional project schedule/plan for your proposed research
In this section you should outline the key milestones for the completion
of your research project and propose the length of time that each
milestone will require to complete. You should try to be as realistic as you
can and you should consider things like work schedule and busy periods
at work as well as holidays and other breaks. It will be useful to present
your schedule/plan on a table listing the milestones, the duration of each
milestone as well as a brief note for each milestone that will offer a
description of the role of the milestone in the process and a justification
for the assigned duration, including any concerns, contingency plans, or
limitations to completing the milestone.
The research topic area will be based on your Week 3 Individual Written Task submission.
Your Research Proposal should follow this structure:
Section/Aspect
Content to cover
Marks
available
20 marks
Section 1: Research
topic, aim and
Research topic clearly framed and presented
Clear and consistent research aim and objectives
The section provides relevant background
information and explains the rationale for
selecting the research topic
objectives
words)
(1300
The section is supported with relevant literature
and evidence
Section
2:
Outlines what the literature review will include 35
and/or leave out (scope).
Literature review
(2600)
A good range of literature been used to discuss
relevant concepts, models and theories
The sources used are up to date, and of sufficient
academic weight
The literature review offers evidence of critical
evaluation of the material
A good ability to synthesize that goes beyond just
presenting arguments and ideas from the source
material and demonstrates ability to link these
theories together, combine them and indicate a
good level of understanding
The key themes and issues surrounding the
research topic are clearly drawn from the
literature
Summarise gap(s) in the literature and where the
proposed research will attempt to contribute
Section 3: Research
Methodology,
Clearly identifies the research methodology and 30 marks
provides justification for the selection, on the
basis of relevant evidence and support from
outside sources and the nature of the research
topic
Methods
and
ethical
considerations
(1600 words)
Clearly identifies research methods, data and data
sources and justifies the selection, using evidence
and support from outside sources
Clearly identifies key ethical considerations
relevant to your proposed research, using
evidence and support from outside sources
Section 4: Research
Schedule/Plan (500
words)
Clear and consistent plan of work
Realistic milestones
5 marks
Relevant comments explaining the milestones
Formatting
Referencing (list of principles of academic writing and contains minimal
references not errors in sentence construction, grammar and
included in word punctuation. The assignment followed appropriate
and High quality presentation of the material that conforms to 10 marks
count)
academic conventions regarding in-text citations and
referencing.
Total: 6000 words
100 Marks
Masters Grading Scale
Grade
Distinction
Merit
Grade Range
70-100%
60-69%
Pass
50-59%
Not passed
0-49%
Masters Grading Scale
Module Title:
Mental Wealth and Applied Research (HR7004)
Module Assessment Point
Assessment Title:
90-100%
Weighted: 100%
Criteria and
weighting
80 90%
70 79%
60 69%
50 59%
40 49%
20 39%
0-19%
Highly
Exceptional
Work
Outstanding
Work
Excellent
Work
Very Good
Quality Work
Good Quality
Work
Acceptable
work with
some good
aspects
Work does not
satisfy
assessment
criteria
Work fails to
meet the
assessment
criteria
Understanding
and knowledge
Exceptional and
outstanding
integration of the
appropriate data,
contextualised with
commercial
Excellent
Very good
integration of
the
appropriate
data,
contextualised with
evidence to
show
commercial
awareness,
business
maturity and
skill.
Good
Adequate
Some integration
of the appropriate
data,
contextualisedwith limited
evidence to show
awareness,
business maturity
and skill.
Poor quality of
integration of the
appropriate data,
contextualisedwith very limited
evidence to show
awareness,
No
integration
of the
appropriate
data,
contextualise d with very
poor
integration of
the appropriate
data,
contextualisedwith good
evidence to
show
commercial
awareness,
business
integration of
the appropriate
data,
contextualisedwith good
evidence to
show overall
awareness,
business
integration of
the appropriate
data,
contextualisedwith good
evidence to
show overall
awareness,
business
awareness, business
maturity and skill.
business maturity
and skill.
evidence to
show
maturity and
skill.
maturity and
skill.
awareness,
business
maturity and
skill.
maturity and
skill.
Application of
theory and critical
evaluation
All relevant
theories/concept
ual models
accurately and
extensively
presented.
Exceptional
application of
theory and
All relevant
theories/conceptual models
accurately and
extensively
presented.
Excellent
Virtually all
relevant
Most of the
relevant
theories/conceptual models
accurately
Some of the
relevant
theories/conceptual models
accurately
presented. A
reasonable
delivery of
Omissions and
inaccuracies in
the presented of
theories/concept
ual models.
Some level of
delivery of
Many deficiencies
and omissions in
theories/concept
ual models.
Major
deficiencies
and omissions
in
theories/conc
eptual models.
Delivery of
applied
theories/conc
eptual models
accurately and
extensively
presented.
High level
delivery of
applied
Delivery of
presented.
applied theory is
inadequate or
wholly absent.
Good level
delivery of
applied theory.
delivery of
applied theory.
applied theory.
applied theory.
theory is
wholly
supporting
materials.
theory.
absent.
Exceptionally
innovative.
Outstanding
professional and
appropriate
delivery and
language.
Highly innovative.
Very professional
and appropriate
delivery and
language. Very
well referenced
throughout.
Very
innovative.
Strongly
professional
and
appropriate
delivery and
language.
Well
High standard
of innovation.
Professional
and
appropriate
delivery and
language.
Good standard
of innovation.
Appropriate
delivery and
language.
Many referencing
errors.
Reasonable
standard of
innovation.
Low quality of
innovation. Poor
and inadequate
delivery and
language.
Referencing
very poor.
No
reasonable
attempt at
innovation.
Poor and
inadequate
delivery and
language.
Referencing
absent.
Language, Reading
and Referencing
Reasonably
appropriate
delivery and
language.
Referencing was
inaccurate and/or
inconsistent.
Accurate
Referencing
most accurate.
referencing
throughout
.
referenced
throughout.
