Module Title TOURISM PLANNING AND DEVELOPMENT
ASSESSMENT BRIEF
Module Title TOURISM PLANNING AND DEVELOPMENT
Assessment Title Individual Report: A written proposal document for tourism strategy
development
Weighting 100%
Submission Deadline 7th January 2021 15:00
Task details
Scenario: Sheffield City Region has issued an Invitation to Tender to seek bids from experienced tourism consultants to develop a tourism strategy for South Yorkshire for the period of 2021-2025 (see below for an extract from the invitation). You are working for a tourism consultancy company, specialised in tourism policy formulation and strategic planning, and sustainable tourism development and management. You are responsible for developing a written proposal document as specified below. This written proposal document is your reportassessment.
Invitation to Tender: Development of a Tourism Strategy for South Yorkshire
Background Information about Sheffield City Region Combined Authority:
The Sheffield City Region(SCR) Combined Authority is located at the heart of the UK. It was formed in 2014 and is comprised of four local authorities (Barnsley, Doncaster, Rotherham and Sheffield) in South Yorkshire. SCR has a diverse economy comprising a dynamic core city, important industrial and market towns, fabulous countryside and a significant rural economy. The City Region encompasses more than 1.8 million people and approximately 800,000 jobs. SCRs economy has an output of more than 34 billion per annum and contains approximately 52,000 businesses. The city regionis on track to achieve its goals and has shown a gain of 37,000 jobs between 2014, when it launchedits Growth Plan, and 2017. Activity led by the Sheffield City Region Local Enterprise Partnership (LEP) and Combined Authority (CA) has contributed 16,000 new jobs to the economy and leveragedapproximately 318 millionof private sector investment. In May 2018 the Sheffield City Region elected a Mayor for the city region. The Mayor will play a pivotal role in driving economic growth and will be a powerful voice representing the city regionon the regional, national and international stage.
Figure 1 Map of South Yorkshire
Specification:
The Sheffield City Region Combined Authority is seeking to procure consultancy support to developa Tourism Strategy for South Yorkshire. The Combined Authority wants to provide the region's local governments (Barnsley, Doncaster, Rotherham and Sheffield) and tourism industry with an effective, practical and feasible tourism strategy. The new Tourism Strategywill work alongside other relevant strategiesand be basedon a sustainable approachto tourism development, which aligns with international best practice and our wider economic policy.
The tourism strategy will help the City Region strengthen its tourism industry andincrease the contribution of tourism to the regions economy by :
enhancing tourist experience
ensuring sustainability
promoting inclusiveplanning
diversifying products and creating new regional and/or niche tourism products, and
strengthening tourism governance for policy, destinationplanning, and management
ensuring the benefits are distributed throughout the region
Responses to the invitation to tender should include a written proposal. The written proposal should be maximum 3000 words with visual abstracts (infographics) that summarise the key points of the proposal and include:
A proposed methodology for developing the strategy which includes timescales, planning
process and details of stakeholder engagement.
Two sample case-studies laying out potential projects for tourism development in the region;
Any additional information that the consultantconsiders appropriate to assist the City Region in developing a tourismstrategy.
The written proposal document should demonstrate that the applicants possess
Your understanding of our requirements and its importance to SCRs economy.
Tourism industry knowledge relevant to the delivery of a strategy;
A thorough knowledge and understanding of:
Tourism strategy development, implementation and evaluation
Challenges involved in tourism planning and development
Regional tourismdiversity
A high level of communication, presentationand research skills
An ability to support stakeholders to achieve strategic tourism objectives
Outputs:
The successful tender should deliver the following outputs:
Interim report highlighting progressto date
Delivery of workshops to raise awareness and encourage dialogue among identifiedstakeholders
Final strategy in a MS Word Format with supporting data workbook
One presentation to the LEP Boardand one presentation to the internal SCR team
Deadline:
Deadline for responses: 15:00 7th January 2021
Assessment criteria
Your report is assessed against the following assessment criteria and weighting:
Knowledge and understanding30%
Analysis and evaluation30%
Reading and research20%
Presentation, communication and referencing20%
An assessment grid is provided that indicates the standard of work against the above four assessment criteria in different grade bands (50-59%, 70-79% etc).
You need to achieve a minimum of 50% (combining the two coursework tasks) in order to pass this Module.
Word count: 3000 words (+/- 10%)
Markers will stop reading after the + 10% point (3300 words) and the grade will be based on what the marker has read up to this point. If you are including any tables and appendices (not required), please ensure that they are only used as reference points not to present new information.
Included in the word count Excluded from the word count
Executive Summary
All sections of the report including
section/sub-section headings
citations within the body of the report
any qualitative/narrative content within tables Front cover page Contents page
Lists of tables and figures Infographics
Quantitative/numerical contents within tables Reference List
Appendices
Instructions to students for submission of coursework
The submission deadline is Tuesday 7th January 2020 15:00. You must submit your work via BOTH the Assignment Submission Point and Turnitin on the Blackboard site.
In the Assessment folder, you will find
Online submission: The submission point will be available for you to upload your work.
Turnitin submission: You can upload your work as many times as necessary to Turnitin to check your referencing before you upload the final version by the submission deadline.
Coursework submitted within one working day (i.e. up to 24 hours) after the deadline date and time without an authorised extension will receive a mark capped at the minimum pass mark. Coursework submitted over 24 hours late without an authorised extension, will be considered a non-submission.
Assessment feedback & feed-forward arrangements
The module has several designated assessment support sessions (please check the Schedule of Study). There will be an early briefing on your assessment at the beginning of the module and this
will be revisited throughout the module. You will have opportunity to discuss your assignment with the tutor before submission of your work.
After submission you will receive individual written feedback on your performance, with a clear illustration of how your work was marked against the marking criteria. You will be provided with an indication of what you should continue to do in future assessments and what you should consider doing to improve.
You will be also offered the opportunity to meet with your tutor after you receive feedback if you wish to discuss the feedback in more detail.
In-Module Retrieval: Deadline 11th February 15:00
This module offers In-Module Retrieval for students who have achieved a mark below the minimum pass mark (50%) at their first attempt to rework the assessment task. This opportunity is only offered where students have made their initial attempt and the maximum mark available is 50%. If a student does not participate in the IMR attempt or does not achieve the pass grade at the IMR, a referral opportunity will be given during the reassessment period. Note: The reassessment task will be different from the original task. Further information about IMR is available on Assessment 4 Students on MyHallam.
Guidance on referencing
Sheffield Hallam University is now using APA 6* referencing style in order to extend the choice of online tools and apps you can use to make referencing easier. Find out about APA referencing and the range of apps and online tools for quick and easier referencing at
https://libguides.shu.ac.uk/referencing.The Skills Centre
The Skills Centre offers inclusive academic skills development to all students at SHU, from getting started on your first assignment, to preparing for placement and dissertations, through to postgraduate study. From workshops on critical writing and feedback on your assignments, to maths and statistics support and tutorials to develop effective strategies for studying with a learning difference, such as dyslexia - we're here to help you build confidence and the skills you need for academic success. We're based at both campuses throughout the week, and offer a wealth of resources online. Find us on the Learning Essentials tab in Shuspace and book onto a session via Unihub.
TOURISM PLANNING AND DEVELOPMENT - Assessment Criteria
Criteria 1-29% Fail
(Highly Insufficient) 30-49% Fail (Insufficient) 50-59% Pass (Satisfactory) 60-69% Merit (Good) 70-92% Distinction (Excellent) 93%-100% Distinction (Exceptional)
Knowledge & Understanding Highly insufficient knowledge and understanding
Unable to evidence any meaningful understanding of the taught concepts or methods Insufficient knowledge and understanding
Typically only able to deal with terminology, basic facts and concepts Satisfactory knowledge and understanding but not evidently critical and lacking depth
Mostly confined to concepts that are not at the forefront of the discipline Good knowledge, understanding and application of theory and issues
Typically able to independently relate taught facts/concepts together, some of which are at the forefront of the discipline Excellent knowledge, understanding and application of relevant theories and issues
Evidence of some clear independent insight and critical awareness of relevant concepts some of which are at the forefront of the discipline Exceptional breadth and depth of knowledge and understanding
Evidenced of own independent insight and critical awareness of relevant literature and concepts at the forefront of the discipline
Analysis & Evaluation Unable to address the assignment brief, make judgements or draw conclusions
Lack of understanding of the boundaries of the discipline and does not question received wisdom
Interpretation of assignment brief is seriously flawed Little analysis and the conclusions drawn are tenuous in light of the evidence presented
Inability to adequately define problems and make reasoned judgements
Fails to add meaningful detail or make sufficient links between concepts and facts to adequately solve problems posed by the assessment Satisfactory level of analysis and judgement based on evidence, although balanced towards the descriptive rather than critical
Arguments and explanations are limited in range and depth although some are adequately supported by the literature Evidence of some competent independent inquiry operating with core concepts, methods and techniques to solve familiar problems
Arguments and explanations are typically supported by the literature and in some cases may challenge some received wisdoms
Evidence of ability to critically evaluate evidence and synthesise appropriate generalisations from it Evidence of appropriate independent inquiry operating with core concepts, methods and techniques to solve complex problems in mostly familiar contexts
Sustained arguments on the basis of appropriate evidence, well-supported by the literature
Strong evidence of ability to critically evaluate evidence and synthesise appropriate generalisations from it Evidence of extensive and appropriate independent inquiry operating with advanced concepts, methods and techniques to solve problems in unfamiliar contexts
Strong evidence of exceptionally critical evaluation of a wide range of evidence
Evidence of going beyond accepted positions when evidence allows for it
Reading & Research Very limited evidence of reading and research to advance work Limited ability to independently select and evaluate reading/research with a strong reliance on set sources
Over-reliance on few sources, without analysis, criticism or interpretation Evidence of some independent reading and research to advance work and inform arguments and approaches
Relies on set sources to advance work/direct arguments
General competence shown within the prescribed range but lacking academic rigour in places Evidence of independent reading and research demonstrating autonomy in learning
Relies on set sources and some quality sources beyond the prescribed range, to advance work/direct arguments
Evidence of academic rigour in some aspects Strong evidence of independent research
Evidence of highly appropriate selection of material from an excellent range of sources
Reading used critically and deployed effectively in supporting arguments
Sustained academic rigour in most aspects Evidence of highly appropriate selection of material from an excellent range of sources
Extends the boundaries of the discipline, beyond expectation of the level
Outstanding deployment of reading in supporting arguments
Sustained academic rigour in all aspects
Presentation, communication & referencing Inability to communicate coherently
Poor presentation and incoherent structure
Little or no attempt at referencing Competent communication and presentation in places but fails to demonstrate clarity and focus
Incoherent structure
Lack of or gaps in referencing Competent and appropriate presentation and communication
Correct English usage with few imprecise statements
Generally shows clarity but structure may not always be coherent Competent and effective presentation
Clear and coherent communication with very few imprecise statements.
Good referencing Effective presentation and communication suited to both technical and non- technical audiences
Excellent use of English with sustained clarity and coherence
Excellent referencing Effective presentation and communication suited to both technical and non- technical audiences
Sophisticated level of the English language in an eloquent and professional manner
Adequate referencing Excellent referencing
May achieve or be very close to publishable or commercial standard
