AssessmentBrief

Contents

ARTIFICIALINTELLIGENCEMODELSGUIDANCEFORTHISASSESSMENT3

FURTHERINFORMATION4

ASSESSMENTDETAILS6

SUBMISSIONDETAILS10

ASSESSMENTCRITERIA10

MARKING/ASSESSMENTCRITERIA11

ACKNOWLEDGEMENTOFTHEUSEOFAI14

MARKINGCRITERIA/RUBRICS15

ArtificialIntelligenceModelsGuidancefor this assessment:

Artificial Intelligence (AI) models can be a powerful tool to support your learning. The University has provided some resources to support you in its appropriate usage:

• LibraryServicesAIHub

• StudentGuidetoAIandAssessment

• CodeofConductforStudentsontheuseofAI

• CiteThemRightresourceoncitingmaterialsrelatingtoAI(ifpermitted)

As per the academic regulations (Academic Handbook Ah1_08), in all cases you must submit work that is your own, acknowledging any part of it that has been informed by another source including that which is AI generated. Upon submission of work, you will be asked to confirm the following statement:

I confirmthat this assignment ismy own work, except whereI have acknowledged the use of works from other sources, including the use of any artificial intelligence (AI) tools, in accordance with what is allowable as described in the assessment brief.

Pleasenotethefollowing:

• AI should not be used as a substitute for your own knowledge, and you should never include any material that you do not understand and could not explain if asked.

• Not being able to explain your work when asked is likely to be a key factor when considering cases of academic misconduct related to AI.

The following information provides specific guidance for this assessment about what level of AI use is appropriate for this assessment. Remember that in all cases you must submit work that is your own, acknowledging any part of it that has been provided by another source.

FurtherInformation

Whocananswerquestionsaboutmyassessment?

Questions about the assessment should be directed to the staff member who has set the task/assessmentbrief.Thiswillusuallybethe Module Leader. They will be happy to answer any queries you have.

Referencingandindependentlearning (Not applicable for Examination)

Please ensure you reference a range of credible sources, with due attention to the academic literature in the area. The time spent on research and reading from good quality sources will be reflected in the quality of your submitted work.

Remember that what you get out of university depends on what you put in. Your teaching sessions typically represent between 10% and 30% of the time you are expected to study for your degree. A 20-credit module represents 200 hours of study time. The rest of your time should be taken up by self-directed study.

Unless stated otherwise you must use theHARVARDreferencing system. Further guidance on referencing can be found in the onMoodle.Correctreferencingisaneasyway to improve your marks and essential in achieving higher grades on most assessments.

Technicalsubmissionproblems(Not applicable for Examination)

It is strongly advised that you submit your work at least 24 hours before the deadline to allow time to resolve any last minute problems you might have. If you are having issues with IT or Turnitin you should contact the IT Helpdesk on (+968) 92841521/ 92841217. You may require evidence of the Helpdesk call if you are tryingto demonstrate that a fault with Turnitin was the cause of a late submission.

Mitigatingcircumstances

Short extensions on assessment deadlines can be requested in specificcircumstances. If you are encountering particular hardship which has been affecting your studies, then you may be able to apply for mitigating circumstances. This can give the teachers on your programme more scope to adapt the assessment requirements to support your needs. Mitigating circumstances policies and proceduresareregularlyupdated.Youshould refertoyourAcademicAdvisorforinformation on extensions and mitigating circumstances.

AcademicMisconduct

Cardiff Met takes issues of unfair practiceextremely seriously.The University has procedures and penalties for dealing with unfairacademicpractice.Theseareexplained in full in the University's Unfair Practice regulations and procedures underVolume 1,Section 8 of the Academic Handbook. The Module Leader reserves the right to interview students regarding any aspect of their work submitted for assessment.

Types of Academic Misconduct, include:

Plagiarism,which can be defined as using without acknowledgement another persons words or ideas and submitting them for assessmentasthoughitwereonesownwork, for instance by copying, translating from one language to another or unacknowledged paraphrasing. Further examples include:

• Use of any quotation(s) from the published or unpublished work of other persons, whether published in textbooks, articles, the Web, or in any other format, where quotations have not been clearly identifiedas such by being placed in quotation marks and acknowledged.

• Use of another persons words or ideas that have been slightly changed or paraphrased to make it look different from the original.

• Summarising another persons ideas, judgments, diagrams, figures, or computer programmes without reference to that person in the text and the source in a bibliography/reference list.

• Use of assessment writing services, essay banks and/or any other similar agencies (NB. Students are commonly being blackmailed after using essay mills).

• Use of unacknowledged material downloaded from the Internet.

• Re-use of ones own material except as authorised by your degree programme.

Collusion, which can be defined as when work that that has been undertaken with others is submitted and passed off as solely the work of one person. Modules will clearly identify where joint preparation and joint submission are permitted; in all other cases they are not. Fabricationofdata, making false claims to have carried out experiments, observations, interviews or other forms of data collection and analysis, or acting dishonestly in any other way.

Howismyworkgraded?

Gulf College uses Cardiff Metropolitan UniversitysGenericBandDescriptors(GBD), inconjunctionwithprogramme-specificand/or assessment-specific descriptors that are developed in accordance with the principles underpinning the generic descriptors, as a reference in marking student work outputs. This is to ensure that marking is consistent acrossallCardiffMetstudentswork,including the work outputs of students in Gulf College.

Assessmentmarking undergoesa meticulous process to make sure that it is fair and truly reflectstheperformanceofstudentsintheir

modules. Marking of work at each level of Cardiff Met degree programmes are benchmarked against a set of general requirementssetoutinCardiffMetsGuidance on Assessment Marking.https://www.cardiffmet.ac.uk/registry/academichandbook/Documents/AH1_04_03.pdf

To find out more about assessments and key academic skills that can have a significant impact on your marks, download and read your Module Handbook from Moodle and your Programme Handbook from the college website.

AssessmentDetails

Task/assessmentbrief:

1.Aim

ToproduceamultimediaproductofprofessionalqualityforaBusinessClient. In the process you will:

• Researchandimplementthemultimediaproduction

• Analysetheirrequirements,andwriteaspecificationofselected

• Research and explain similar products in terms of advantages and disadvantages concerning your

• Mentiontheaudienceofyour

• Capture/digitiseandeditthedifferentmediatoaprofessionalstandardandassemblethemediainto multimedia products using multimedia software.

• Testyour

• Writeareflectivereportwhichincorporatestheabove

2.CourseworkDescription

Shoe Store company is an emerging company in Oman. The company is rising gradually from medium to large scale,withincreasingcustomerbase, qualityproductsandgenuineservices.Asthemanagementaimstogrow their mark and presence globally, they decided to do a re-branding.

Consider yourself the marketing manager of the company and are in charge of the digitalised re-branding. You have to produce the following items:

TASK1:Logo/emblem/crest[5marks]

Createabrandnewlogoforthecompany.Youneedtodothefollowing:

• Listdownthegeneralrulesindesigningthelogoforanycompanyor

• Researchabouttheexistinglogotoestablishwhathasbeencreatedinthe

• Produce2designsfortheemblem/logo/crest.Youcanhanddrawthesefirstifyouwishbefore implementing them.

• Foreachofyourdesignconcepts,ensurethatthelogoappearsaestheticallywell-designed,thatitisclear graphically, and has a strong and evident relationship to the selected event.

• Asmuchaspossibleandthroughout,showoriginalityinyourdesign

• Tosupportthecreateddesignconcepts,writea250-worddesign

• Usethisdesignedlogoinallother

• Thisdesignedlogoshouldbeapartofawebapplicationwhichwillbedesignedintheother

• Do the critical evaluation and review of created media elements and applications in this task in relation to their aesthetic and functional qualities.

TASK2:PosterDesign[5marks]

Researchexistingpostersrelevanttoyourstudyasa pieceofevidenceandthencarryoutthefollowing:

• CreateaneworiginalpostertopromotethecompanyanditsThepostermustbedifferentfrom any existing ones.

• Yourposterneedstocarefullyconsidertypography,visuallayout,graphicsdesignandusage,and photograph inclusion/adoption to make a good aesthetic design.

• Thepostermustcontainthelogothatyouhavedesignedintask

• Thecolourofthepostershouldbeinharmonywiththecolourcombinationofthe

• Asmuchaspossibleandthroughout,showoriginalityinyourdesign

• It is up toyou if you doa preliminary rough draft designs on paper, but you must notethat your finalsubmission needs to be created in applications such as Canva, InDesign, Illustrator, and Photoshop.

• Tosupportthecreatedposter,writea250-worddesign

• Thesepostersshouldbepartofawebapplicationwhichwillbedesignedintheother

• Do the critical evaluation and review of created media elements and applications in this task in relation to their aesthetic and functional qualities.

TASK3:2DAnimationorVideo[5mark]

Createaoneminuteof2Danimationorvideousinganyanimationorvideoeditor.

• CreateananimationorvideothatcanbeusedtomarketthecompanyanditsIncludeany relevant background, stage props, audio, and additional characters that may enhance the animation.

• Showoriginalityinallyouranimation

• Tosupportyourcreateddesign,writea250-worddesign

• Do the critical evaluation and review of created media elements and applications in this task in relation to their aesthetic and functional qualities.

TASK4:StillImagesProductionandEditing[5marks]

• Createaminimum of4originalphotographsoftheproductsthatcomeundertheselected

• Editthese4photographssotheyareofprofessionalApplydifferenteditingoneachphotograph. Show the original and edited photographs.

• Ensurethatoriginality isevidentinallyour

• Tosupportthistask,conductresearchonexistingphotogalleries,photographyprinciples,andthequality of photographs used on professional sites.

TASK5:Storyboard[10marks]

Completethefollowing.

• DesignastoryboardofawebsiteincludingfourpagesasHome,ProductCategories,Products,and Servicesdetailed in task 6.

• Thestoryboardshouldbeclear,interesting,andThestepsshouldbeevident.

• Showoriginalityinallyour

• It is up to you if you do preliminary rough draft designs on paper, but you must note that your final submission is created in applications such as Canva, InDesign, Illustrator, and Photoshop or any other drawing application.

• Tosupportyourcreateddesign,writea250-worddesign

• Do the critical evaluation and review of created media elements and applications in this task in relation to their aesthetic and functional qualities.

TASK6:WebPageDesign

Createawebsiteusinganywebpagesupporteditor. To supportyourconceptforthistask,writea 250-word design rationale.

Do the critical evaluationand review of created media elements and applications in this task in relation to their aesthetic and functional qualities.

HomePage[5marks]

• Createaweb-basedhomepagetopromotethe

• TheHomePagemustbecreatedforthe selectedevent andmust havelinkstoother

• Usethedesignedposterassliderinthehome

ProductCategories[5marks]

• Createatleast4 differentproduct

• Eachcategory shouldconsistofacategorynameandbrief

• Appropriatelyclassifythefollowingintoeachofthecreatedcategory:

Products[5marks]

• PresentthestillimagesproducedinTask4,withproductnameandbrief

Services[5marks]

• Createatleast2 differentservicesprovidedbythe

• Eachcreatedserviceshouldconsistofaservicenameand brief

TASK 7:Evaluation[10marks]

Once your website is completed, do a beta testing by showing it to a group of audiences and get the feedback. Improve your multimedia products based on the feedback received and note down any of the improvements done.

TASK8:Presentation[15marks]

Present and demonstrate the completed website, focusing on the produced multimedia components. Discuss the process of producing and editing of the multimedia components and how you utilise them in the website. Video-recordthepresentationandsubmitintheappropriatelinkinOneDrive.Eachpresentationmustbe10-15 minutes in length only.

3.SomepointsaboutGraphicsImplementation

Youshoulddesign/collectthe images/videos/logostosupportthe buildingofyour productandthento combine all those graphics and other interactive screens to produce a meaningful required final product. Here are some points about graphics Implementation:

• Collectionofstillimages/videos/interactiveproductmaterial

• Useofyourowntakenimagesgetsmoremarks

• Createsomecompositeimages(collagesorother)thatmakeuseoflayersinPhotoshop

• Imaginativeuseoffilters,featherselections,andotherPhotoshopedits

  • Combiningimages/videos/interactivescreenstoproducethefinal

• Animation of text and/or objects (movement: sizing, visual effects such as fade-blurs, etc.), ininteractive or video or banner products.

• Thedesignofthewebpagesis

AppropriateuseofScreenfonts isoneofthepointsthatmustbeconsideredindesigningmultimediaproducts, besides margins, font animations and readability of texts.

Deliverables

• After the development and submission of the above design, submit and present a reflection report outlining the methods you used in your production. The report structure is given on page 9 of this coursework paper.

• UploadyourreporttoTurnitinonthedatespecifiedinthiscoursework

• Upload your completed website and produced multimedia elements in OneDrive. Link to OneDrive will be emailed.

• Thequalityofyourworkwillbecarefullyassessed(Pleaseseemarkingschemeandmarkingcriteria)

Additionalinstructions:

• Yourstudentidentificationnumbermustbeclearlystatedatthetopofeachpageofyour

• Whereappropriate,acontentspage,alistoftables/figures,andalistofabbreviationsshould precede your work.

• Eachpagemustbe

• UseCalibrifont

• size14,boldformaintitles

• size12,boldforsubtitles

• size11,regularforthebodyofeachsection

• size9,italicsfortheimage,chartorgraphcaptionsorlabels

  • Awordcountmustbestatedattheendofyour

  • AllreferencingandcitationsshouldadherewiththeHarvardStyleof

  • Alltablesandfiguresmustbecorrectlynumberedand

  • UploadyourdraftreporttoMSTeamsforformative

ReportStructure

Your report lay-out must be as follows:

SubmissionDetails

Submission Deadline:

Estimated FeedbackReturnDate

SubmissionTime:

Moodle/Turnitin:Any assessmentssubmitted afterthedeadline will not bemarkedand willbe recordedasanon-attemptunlessyouhavehadanextensionrequestagreed orhaveapprovedmitigatingcircumstances.SeetheGulfCollegewebsitefor more information on submission details and mitigating circumstances.

File Format: Theassessmentmustbesubmittedasaworddocumentandsubmitthrough the Turnitin submission point.

Yourassessmentshouldbetitledwithyour:

StudentIDnumber,ModulecodeandAssessmentID,

e.g.2410500GAC3000WRIT1

Feedback Feedback for the assessment will be provided electronically via Turnitin / MS Teams / Face to Face. Feedback will be provided with comments on your strengths and theareas which you can improve. Module tutors give students two types of assessment feedback: formative, which is given when the student is working on the completion of an assignment or coursework, and summative, which is given upon completion of the module. A comprehensive assessment feedback on your performance will be given after the announcement of the results (10 Working Days).

AssessmentCriteria

Marking/AssessmentCriteria

AssessmentCriteria

AcknowledgementoftheUseofAI

MarkingCriteria/Rubrics