Note: find a topic maybe based on advertising.

Note: find a topic maybe based on advertising.

Title: Project proposal

Due:Friday March 20

Length: 800 words (+/- 10%)

Weight: 20% of the total grade

Format: Times New Roman, double-spaced, 12pt.

Description: For your first assessment, you need to propose a piece of academic writing that you will work on for the duration of the semester. Your proposal must include:

And please feeltotallycomfortable to use the first-person. (In fact, your response will likely be stronger if you do.)

1.Field of interest(e.g. computer science, law, literature, accounting, philosophy, medicine, etc.)

For this opening section you only need to provide a name for the field that you hope your major piece of writing will belong to. This might be your own discipline, a discipline you'dliketo join, a discipline you are interested in, or maybe a field that you'd like to work in one day. Thefield of interestwill influence what you can write about, what citation style you use, what kinds of readers you might imagine for your writing, and much else besides. So pick something that you will actually ENJOY!

2.A question, claim, or statement you would like to explore(e.g. "The uncanny dystopia of the puzzle platformerINSIDE" for a paper in the field of Video Game studies, or "A brief history of mimes" for a historical article, or "Workpac v Rossato: An opinion" for a legal opinion, etc.)

Every piece of academic writing has an argument. An argument isnota disagreement or a set of opposing beliefs, but rather it is a central claim or belief that you are trying to think through. It's what makes your writing start somewhere and end somewhere. It might be motivated by a question ("Is Pluto really a planet?") or a statement ("Defund the police") or a piece of evidence ("Study finds bald men at higher risk of coronavirus") or a claim ("Human beings sang before they spoke"), or something else. Whatever your case might be, you need to have something thatyou want to find outand/or thatyou want your reader to know.

3.A citation from an equivalent article/report/paper/book within your field of interest

In a later assessment, you will be required to analyse a paper from your field of interest. For this proposal, you simply need to findone exampleof a piece of academic writing from your chosen field and then provide a full academic citation. Rather than ask you to write in MLA or APA, etc., we are asking for a citation in the style of your chosen field. For example, if you're interested in early childhood education you'll probably find a paper that should be cited in APA format. Whatever citation style you choose, you MUST follow those conventions. If you're unsure, you can look at places like thePurdue Writing LabLinks to an external site.to get an idea of how to cite. To save yourself some time later on, I'd encourage you to find a GOOD example of a paper that you would like to emulate. Try and find a paper that might be useful for your final assessment, but be carefulnotto pick a paper that perfectly answers your question. Looking for relevant papers might show you whether your claim is likely to be supported by evidence.

4.A description of what you hope your final piece of academic writing will be

This is themain partof your proposal and should be written in first-person ("I hope to find" "My suspicion is that..." etc.) In this section of your proposal, you should explain to your reader (that's your tutor!):

i) whyyou chose your field of interest (what led you to pick this area? what do you like/dislike about academic writing in this field? how do you hope to improve, etc?)

ii)whyyou think your question/claim/statement is worth pursuing (why you think it is interesting or compelling or important, etc.)

iii)howyou think you might organise and present your argument (how much evidence will you need? do you think you will discuss opposing points of view? do you have an idea of what your major claims are likely to be? will you use a specific structure? etc.)

iv)whatyou think your kind of academic writing is for (what's the point of academic writing? what purpose does it serve? who is its audience? etc.)

v)whatyou hope to learn through writing your major piece (what do you want to know at the end of this task? do you want to understand yourself better? do you want to improve as a writer? do you want to get to the bottom of a hunch? etc.)

Your total word-count should not exceed 800 words (+/- 10%). You should use the numbered sections above as the structure for your written response. Section 4 will be the longest part of your response, but instead of include those subsections (i.e. i-v) you should instead try to answer each of those prompts within a few paragraphs. Your final response will look something like this:

RUBRIC :Criteria Points Description

Academic Style 5 Writing is clear, concise, elegant, and under control. Demonstrates a keen understanding of writing's impact on communication. Prose is exemplary for a first-year subject.

Attention 5 Deeply attentive to the assessment's expectations and the course. Thoughtful, diligent, thorough response showing engagement with the task.

Argument 5 Argument is interesting, original, coherent, and well-supported with examples and evidence. Shows understanding of structuring responses logically and thoughtfully.

Source and Citation 5 Use of sources is clear, thoughtful, and interesting. Demonstrates genuine engagement and correct application of citation style with GOOD sources beneficial to the assessment.

WRIT1000 Assessment Two: Source Analysis of Thaichon, Quach, and Ngo's Emerging Research Trends in Marketing

Thaichon, P., Quach, S., & Ngo, L. V. (2022, July 6). Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal. Australasian Marketing Journal, 30(3), 214227. https://doi.org/10.1177/14413582221110450

Park Thaichon wrote the article with his team. He is affiliated with the University of Southern Queensland. The article is published in the Australasian Marketing Journal, which provides a forum for researchers, teachers, and practitioners to share cutting-edge marketing studies (Thaichon et al., 2022). The authors of this review examine research papers published in the AMJ between 2015 and 2022, emphasizing new developments and trends in the field.

The study uses text mining tools to determine significant phrases related to AMJ research conducted in the previous six years.An increasing emphasis on subjects like "digital," "artificial intelligence," "sustainability," "online engagement," and "purchase intention" is one noteworthy trend (Thaichon et al., 2022).Methodological publications are identified as very likely to obtain high citation counts by citation analysis, which also shows growth tendencies.Based on these tendencies, the authors recommend areas for future study.

The study's focus on new trends is in line with marketing's dynamic nature. Its emphasis on methodological publications recognizes its influence in the industry (Hamelin et al., 2021). Although the essay emphasizes positive trends, it could not fully capture the difficulties or constraints that marketing researchers encounter.

Developing successful plans requires understanding current marketing trends, particularly in the Australian setting. In "Emerging Research Trends in Marketing: A Review of the Australian Journal of Marketing," Dr. Taichon provides insight. The authors review critical terms related to research published in the Australian Journal of Marketing, focusing on 'Digital,' 'Artificial Intelligence,' 'Sustainability', and 'Online Engagement.' The ever-changing face of Australian marketing matches this trend. This article will guide my research as I work on my project, finding it relevant and valuable.

"Emerging Research Trends in Marketing: A Review of the Australian Journal of Marketing," Dr. Tae-chon and team show exceptional traits. First, they write clearly and successfully convey the learning results without overstating them. Legitimacy of articles is enhanced by data-driven methodology using citation analysis and text mining. Using empirical evidence to support their conclusions, the authors provide practical advice for practitioners. The validity can be strengthened by applying data-driven approaches like text mining and citation analysis (De Villiers & Woodside, 2018). Analyzing the underlying theory will enhance the data and help you gain a deeper understanding. In addition, a more exciting story will make your content more exciting and engaging with the audience. Their work contributes significantly to the area, and this factor can increase its scientific importance.

I briefly summarize the main conclusions from the paper "Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal" by Thaichon and the team in the conclusion. Their work offers practitioners and researchers practical insights by illuminating Australian marketing trends.

References:

De Villiers, R., & Woodside, A. G. (2018, November). Embracing Asymmetric Reality and Displacing Symmetric Theory/Testing. Australasian Marketing Journal, 26(4), 315316. https://doi.org/10.1016/j.ausmj.2018.10.006

Hamelin, N., Al-Shihabi, S., Quach, S., & Thaichon, P. (2021, April 5). Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis. Australasian Marketing Journal, 30(4), 313330. https://doi.org/10.1177/18393349211005061