Online Reputation Audit and Personal Branding Reflection COMS301
- Subject Code :
COMS301
- University :
Victoria University Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
Australia
Assessment 1: Online Reputation Audit Worksheet
Step 1: Google yourself
In the following activity make sure that you check several pages of search results for each question. Remember to also check any images or videos that show up in the results. Use the worksheet to record what you find. Did you know that Google results are customized to each user? After you complete the activity, its a good idea to have someone else Google you and see what they find that may not have been included in your search results.
Results can be summarised in bullet points - approx 100 words for this section. For each of the following enter the terms in bold into Google and hit search. Remember to check not just the text it brings up but also any pictures and video images.
*If you have no online presence (or very limited), complete question 13 of section 2
1. Search for your first + last name. What did you find? |
2. Search your name + town/city. What did you find? |
3. Search your current + past email addresses. What did you find? |
4. Ask a friend to repeat the above and report what they found below |
Step 2: Audit your social media
Choose the social media account you are most active in and complete the worksheet below. Approx 200 words in total bullet points can be used.
Platform (eg. Facebook/Instagram etc)_______________
Review |
Observations and changes that need to be made |
1. Pictures Eg. Most pics okay. Messaged Jane to ask her to remove photo from Bills bbq last year |
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2. Privacy Settings Eg. Checked all my privacy settings and adjusted |
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3. Comments Eg. Looked through all and deleted a few with swearing |
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4. Posts by me Eg. Deleted a few with swearing and poor spelling |
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5. Posts by others Eg. Remembered did a fun run with Steve last year could be good to see if he has a better photo |
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6. Videos Eg. None posted |
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7. Applications/games Eg. Candy Crush posts need to be deleted |
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8. Groups Eg. Left a few that are no longer relevant Found a few professional associations that I am now following |
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9. Pages Eg. Un-liked a few. Need to like a few more industry relevant pages research needs to be done |
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10. Contacts/Friends Eg. Deleted all contacts that I dont actually know |
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11. Additional notes/things to do: Eg. Need a new profile photo: (current/just me/good lighting/good expression/appropriately dressed) |
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12. Damage Control: examples of actions to take: Delete every photo and video on your account individually and ask your friends to delete any damaging photos they have posted. In extreme cases, try contacting the social media company to see if they can do anything for you. Un-tag everything youve been tagged in and delete any comments you have made. Adjust your privacy settings to maximum. Start a new account and create a new email address. Consider creating two accounts. One under your real name for professional contacts and one under a nickname for friends. If you search your name and find embarrassing posts that are not about you, consider adding your middle initial to all of your accounts, to help separate you from the others whose posts can accidentally damage your reputation. |
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13. If you have NO online presence, consider the pros & cons: What does this say to potential employers? What does this say about your networking skills? How could this help/hinder your network development? What does this say about your digital literacy? |
If this is not relevant for you, leave blank. |
Step 3: Developing my Personal Brand: reflection questions
Referring to the readings and resources discussed in this Unit, respond to the following reflection questions (200 words approx). Bullet points can be used.
You should reference at least three sources in text in your responses using APA 7 and also provide a reference list (see below).
1. My Professional Purpose Statement: |
2. Who do I want to become? What is my goal? What do I want people to think or do when they see my online brand? |
3. What am I doing well that I can do more of to improve my brand? |
4. What people, experiences or things are available to help me improve my brand? |
5. What is my plan for achieving my goals? Now that youve analyzed your online presence and reputation, take a few moments to review all your responses. Think about where you are now and where you want to be three years from now. How can you use your strengths, Essential Skills and work habits, and social media knowledge to help you get there? List a few ideas below. |
REFERENCE LIST
(Your reference list will not be included in the final word count)
Using APA 7 referencing conventions (List your references below).
*Note, any references listed here, should also referenced in text above.
