Prepare and outline digital marketing plan relevant for a new customer segment and present this in the form of a written report.
You have been asked to develop digital marketing objectives, strategy, tactics, action and control. The strategic elements of the plan should be presented in a report format and developed for senior management. All recommendations within the plan must be supported by robust data and information and its digital marketing environment.
The focus of this assessment is to make recommendations by building on the main findings from CW1 and the case study “Monzo”. Your plan must include:
- Using the both the RACE framework and the 5S’s model related to marketing objectives,develop two objectives for Monzo focusing on improving customer acquisition or retention through digital
- Recommendand justify the proposed digital marketing strategy and tactical Focusing on supporting improvements proposed for customer acquisition or retention.
- Recommendwith justification the key metrics that will be used to measure the effectiveness of achieving the digital marketing
