diff_months: 14

Prepare and outline digital marketing plan relevant for a new customer segment and present this in the form of a written report.

Download Solution Now
Added on: 2023-04-08 08:52:49
Order Code: 488529
Question Task Id: 0

 You have been asked to develop digital marketing objectives, strategy, tactics, action and control. The strategic elements of the plan should be presented in a report format and developed for senior management. All recommendations within the plan must be supported by robust data and information and its digital marketing environment.

 The focus of this assessment is to make recommendations by building on the main findings from CW1 and the case study “Monzo”. Your plan must include: 

  1. Using the both the RACE framework and the 5S’s model related to marketing objectives,develop two objectives for Monzo focusing on improving customer acquisition or retention through digital 
  2.  Recommendand justify the proposed digital marketing strategy and tactical  Focusing on supporting improvements proposed for customer acquisition or retention.
  3.  Recommendwith justification the key metrics that will be used to measure the effectiveness of achieving the digital marketing 

 

  • Uploaded By : Katthy Wills
  • Posted on : April 08th, 2023
  • Downloads : 0
  • Views : 302

Download Solution Now

Can't find what you're looking for?

Whatsapp Tap to ChatGet instant assistance

Choose a Plan

Premium

80 USD
  • All in Gold, plus:
  • 30-minute live one-to-one session with an expert
    • Understanding Marking Rubric
    • Understanding task requirements
    • Structuring & Formatting
    • Referencing & Citing
Most
Popular

Gold

30 50 USD
  • Get the Full Used Solution
    (Solution is already submitted and 100% plagiarised.
    Can only be used for reference purposes)
Save 33%

Silver

20 USD
  • Journals
  • Peer-Reviewed Articles
  • Books
  • Various other Data Sources – ProQuest, Informit, Scopus, Academic Search Complete, EBSCO, Exerpta Medica Database, and more