Prepareandoutlinedigitalmarketingplanrelevantforanewcustomersegmentandpresentthisintheformofawrittenreport.
Youhavebeenaskedtodevelopdigitalmarketingobjectives,strategy,tactics,actionandcontrol.The strategic elements of the plan should be presented in a report format and developed forseniormanagement.Allrecommendationswithintheplanmustbesupportedbyrobustdataandinformationanditsdigitalmarketingenvironment.
ThefocusofthisassessmentistomakerecommendationsbybuildingonthemainfindingsfromCW1andthecasestudyMonzo.Yourplanmustinclude:
- Using the both the RACE framework and the 5Ss model related to marketing objectives,develop two objectives for Monzo focusing on improving customer acquisition or retentionthrough digital
- RecommendandjustifytheproposeddigitalmarketingstrategyandtacticalFocusingonsupportingimprovementsproposedforcustomeracquisitionorretention.
- Recommendwithjustificationthekeymetricsthatwillbeusedtomeasuretheeffectivenessofachievingthedigitalmarketing
