PROCTER & GAMBLE IN CHINA, 2022 Case Study Analysis
The case analysis should involve the following components:
- Introduction (introduce the firm's mission and goals, major business or core product, major international market)
- Present a short history of the company featured in the case including its internationalization process (make sure to provide information that goes beyond the information already provided about the company in the cases).
- Briefly summarize the case (Not summarize the whole case, just pick one or two main international activities in China to summarize)
- Provide detailed and personal analysis about the case (personal thoughts, lessons learned, practical suggestions for the focal firm’s international business)
