Subject Code

MKT206

Subject Name

Introduction to Entrepreneurship

Semester #, year

Semester 1 2025

Assessment #

3

Due Date

Week 11

Weightage

15%

Total Marks

100

Group/ Individual

Individual

Assessment Type (Report/ Essay/ Case Study/ Presentation, etc.)

Reflective Writing

Word Limit

1500 words (+/-10%)

Document Submission

Type Accepted

doc/docx/pdf

Learning Objectives Assessed in this assignment

SLO5

Cross Reference to BBIS Course Learning

Outcomes (CLOs)

CLO5

Cross Reference to BBM

Course Learning Outcomes (CLOs)

CLO4 (Developed)

Assignment Format and Layout

1. Use the Coversheet Template to prepare your assignment (Available for download from your subjects assessment instructions page in your LMS)

2. Save your document with the following naming convention:

studentnumber_coursecode_A1.doc/docx/pdf

o E.g.: AIIHE00000_ECO101_A1.docx

3. Number all pages in the bottom-right corner, starting with the second

page.

4. Font and Size:

o Use a legible font such as Times New Roman, Arial, or Calibri.

o Use a 12-point font size for the main text.

5. Margins:

o Set 1-inch (2.54 cm) margins on all sides of the document.

6. Line Spacing:

o Use single-spacing for the entire document, including the title

and reference pages.

7. Alignment:

o Align text to the left, not justified.

Referencing Style

Harvard

How students will be

assessed

Based on the Assessment Rubric

?

NO AI

AI must not be used in any part of the assessment completion.

Student solely rely on their knowledge, understanding and skills

Knowledge gathered by research, must be cited

?

AI- ASSISTED IDEA GENERATION

No AI content is allowed in the final submission.

AI can be used for brainstorming and generating ideas.

If ideas/ claims generated from AI tools is used, the ideas/ claims need to be backed up by evidence (reference)

?

AI- ASSISTED EDITING

AI used in improving clarity or quality of work (improved

language structure) for final output.

No new content generated by AI is allowed.

The original work by student must be submitted as an appendix (attachment)

?

AI TASK COMPLETION AND HUMAN EVALUATION

AI can complete certain parts of the total task defined in the

assessment brief.

Students critique the content and proper citation is used to evaluate the content legitimacy.

AI contents must be cited

?

FULL AI

AI is used as co-pilot in assessment completion.

AI is used to demonstrate efficient collaboration with technology to enhance creativity.

AI tool acknowledgement in the assessment

Criteria

HD (85% and above)

D (75 84%)

C (65 74%)

P (50 64%)

F (0- 49%)

Depth of Reflection

40%

Provides deep insight into challenges and learning experiences with strong personal reflection.

Reflects well on challenges and learning but lacks some depth.

Reflection is present but lacks depth and critical analysis.

Reflection is minimal and lacks engagement with learning.

Superficial or minimal reflection on experiences.

Problem Solving analysis and connection to Entrepreneurial Theory

40%

Clearly identifies challenges and presents well- thought-out solutions.

Effectively connects experiences to

relevant theories.

Identifies challenges and presents reasonable solutions. Connects experiences to theories with minor inconsistencies.

Identifies some challenges but provides limited problem-solving strategies.

Some connection to theories but lack depth.

Challenges are unclear or solutions are weak. Minimal connection to entrepreneurial concepts.

No clear identification of challenges or solutions. No connection to relevant theories.

Professional Communication

20%

- Exceptionally well- organised, clear, and professional report.

- Writing is free from grammatical and spelling errors.

- Harvard referencing is applied flawlessly, with all sources accurately cited and integrated.

- Report is well structured and easy to follow, with only minor organisational lapses.

- Writing is clear with only a few grammatical or spelling errors that do not impede understanding.

- Most references are correctly formatted according to Harvard, with only minor

inconsistencies.

- Overall structure is adequate but may lack clarity or coherence in places.

- Contains some noticeable grammatical or spelling errors that may distract from the content.

- Referencing shows basic compliance with Harvard, but with several errors or

inconsistencies.

- Significant issues with organisation and clarity make the report difficult to follow.

- Frequent grammatical and spelling errors detract from the professionalism of the work.

- Referencing is inconsistent or poorly executed, with many errors in applying the

Harvard style.

- Poorly structured, disorganised, and very difficult to read.

- Writing is marred by persistent grammatical and spelling errors that severely impede communication.

- Little to no adherence to Harvard referencing, with numerous errors that compromise academic integrity.