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Research on Consumer's Perceptions of Risk Report Writing - Management Assignment Help

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Added on: 2022-08-20 00:00:00
Order Code: 2_21_13752_186
Question Task Id: 249591
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Assignment Task:

Task:

Choose an industry you are familiar with (such as cell phone services, credit cards, or online music stores) and create a perceptual map showing the competitive positions of different service providers in that industry. 
Identify a service company (local or international) and prepare the analysis as below: 
1.) Research on consumer's perceptions of risk play an important role in choosing between alternative service offers? How can firms reduce consumer risk perceptions by applying marketing mix concepts in relation to services? (Ch.1-2/Ch4-5) 2.) Identify gaps in the market and generate ideas for relevance of relationship marketing to the service sector. (Ch.3/Ch.6-7) 3.) Propose a new marketing communications strategies that suitable for this company and discuss on the rationale of having this transformation. (Ch.7) 
 

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