Sample Quesenberry Social Media Tool - Template
Sample Quesenberry Social Media Tool - Template
When you use this please add in an explanation of how you are using this tool and giving a reference for the tool.WHO WHERE
CHANNEL
/ENVIRONMENT WHAT
CONTENT
/SENTIMENT WHEN
DATE
/FREQUENCY WHY
PURPOSE
/FREQUENCY OPPORTUNITY
1 = Challenge
5 = opportunity
COMPANY Instagram
o Photos
o Videos
o Links
o Texts
Sharing of photos videos and shop link to website
o Average likes, little comments 4-5 days/week
Drive to website
o new visits
o new buys
o Increased traffic 5/ new visits
5/ unique visitors
TikToko Videos
Sharing influencers, campaign, and customer videos.
o Low views and comments
One viral video 10 posts in a month
Engagement/Drive to website
o Views
o Repost
o favourites
o comments no new visits
CONSUMER Instagram
o photos
o videos
o customer tags
o Texts Awareness
Animal activist against wool 10-15 comments per post Negative
Complaints and awareness Negative comments about Animal activist against wool
TikToko Videos Influencer sponsored posts
Average views, low reposts and low comments 2-3 comments per post unless its a viral post Not enough engagement or exposure. Lacks authenticity or fun content COMPETITION Instagram
o Photos
o Videos
o Texts
Sharing of photos videos and shop link to website
o High likes, comments, and shares 1 post every 2/3 days
Drive to website
o new visits
o new buys
o Increased traffic High positive comments and engagements
TikToko Videos
Sharing athlete, campaign, and product videos
o high views and share average comments 1-2 posts daily
Engagement
o Views
o Repost
o Favourites
High Positive engagement
MIS500 Foundations of Information Systems
(Assessment 1)
Research Report
TOPIC
Audit and Analysis of Information Systems used for the XX Sneaker Brand
Student Name:
Student ID:
Learning Facilitator/Lecturer: Dr. Leonie Newnham
2024 (Trimester 1)
Academic Integrity
I declare that except where I have referenced, the work I am submitting for this assessment task is my own work. I have read and am aware of Torrens University Australia Academic Integrity Policy and Procedure viewable online at http://www.torrens.edu.au/policies-and-forms
I am aware that I need to keep a copy of all submitted material and their drafts, and I will do so accordingly.
Sign your name.
Table of Contents
Contents
TOC o "1-3" h z u 1. Introduction PAGEREF _Toc140515888 h 42. Discussion (maximum 200 words) PAGEREF _Toc140515889 h 43. Audit and Analysis (maximum 300 words) - Analysis of key digital channels/ Key Platforms/ Website / social media PAGEREF _Toc140515890 h 53.1 Analysis of key digital channels/ Key Platforms/ Website / social media PAGEREF _Toc140515891 h 53.2 Audit Social Media platforms - Quesenberry's tool PAGEREF _Toc140515892 h 53.3 Analysis of Corporate Social Responsibility (CRS) PAGEREF _Toc140515893 h 64. Recommendations using Porters Value Chain model (Marketing and Selling) (maximum 250 words) PAGEREF _Toc140515894 h 74.1 Recommendation 1 PAGEREF _Toc140515895 h 74.2 Recommendation 2 PAGEREF _Toc140515896 h 74.3 Recommendation 3 PAGEREF _Toc140515897 h 75. Conclusion (maximum 200 words) PAGEREF _Toc140515898 h 86. Recommendations (maximum 150 words) PAGEREF _Toc140515899 h 86.1 Recommendation 1 PAGEREF _Toc140515900 h 86.2 Recommendation 2 PAGEREF _Toc140515901 h 86.3 Recommendation 3 PAGEREF _Toc140515902 h 87. References PAGEREF _Toc140515903 h 98. Appendices PAGEREF _Toc140515904 h 10
Tip You can use the automatic Table of Contents on Word to do this, this will automatically update the headings and page numbers for you. You will find this under the References section on the Word menu. You can use Google to find instructions if you havent used it before.
You can include images about your sneaker or sneaker retailer to support your work. This may include pictures of the sneakers/retailer or social media supporting the brand. Add in diagrams and images supporting your work as well.
Please note that the maximum amount of words per section is a suggested limit only. It is in case you want to emphasize a particular section. The overall limit remains 1000 words +/- 10 %.
You need to cite references in the body of your work to show how you have used them. For example, if you are using the website of your sneaker company which is Toms cite it where you are using information about the company in the body of your work ie: (Toms, 2023).
1. Introduction
Describe the history of the environmentally and sustainable sneaker brand. There are many examples here as follows however you can introduce other brands; Nike, ID.Eight, Toms, Allbirds, Veja, Flamingos Life, Cariuma, Native, Nisolo, Sole Rebels, Oliver Cabell, Thousand Fell and Adidas. You can use Australian or international sneaker brands.
2. Discussion (maximum 200 words)Discuss (in the 3rd person) why this environmentally and sustainable brand was chosen to be audited, analysed and evaluated. Some sample references for you to review -
SNEAKERS | SUSTAINABLE & CRUELTY FREE | From Fruit Waste by ID.EIGHT https://www.kickstarter.com/projects/id-eight/sneakers-sustainable-and-cruelty-free-from-fruit-waste
https://www.gq-magazine.co.uk/gallery/eco-friendly-trainers https://www.nbcnews.com/shopping/footwear/best-eco-friendly-shoes-sustainable-n1190646
https://int.cariuma.com/pages/about-us3. Audit and Analysis (maximum 300 words) - Analysis of key digital channels/ Key Platforms/ Website / social mediaVisit the brands website and audit their social media platforms. You should be investigating the traditional website advertising and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ, Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.). As a future IS professional audit, analyse and evaluate the brands website and use of social media that is currently present. Based upon research, is the website and social media platforms engaging? Evaluate, discuss and provide evidence. Discuss how your chosen brand engages their audience in its marketing of Corporate Social Responsibility (CSR) sneakers. Your discussion should centre on the production of ecofriendly and sustainable products. Does the company or retailer actively engage with their customers? Using research that you have conducted in the landscape of social media discuss whether the website and social media platforms are engaging? Justify using evidence.
3.1 Analysis of key digital channels/ Key Platforms/ Website / social mediaUsing research that you have conducted in the landscape of social media discuss whether the website and social media platforms are engaging? Are they working together well to support the sales and marketing part of the sneaker companys operations?
3.2 Audit Social Media platforms - Quesenberry's toolUse Quesenberry's tool Social Media Audit and review two or more of the social media platforms being used by your chosen brand, its customers and review one competitor (https://hbr.org/2015/11/conducting-a-social-media-audit). Introduce the tool and why you are using it.
3.3 Analysis of Corporate Social Responsibility (CRS)Discuss how your chosen brand engages their audience in its marketing of Corporate Social Responsibility (CSR) sneakers. Your discussion should centre on the production of ecofriendly and sustainable products.
Does the company or retailer actively engage with their customers?
4. Recommendations using Porters Value Chain model (Marketing and Selling) (maximum 250 words)Use the Porters Value Chain model to identify and explain the businesss primary activities using the company website and the social media channels to obtain this information. (Marketing and Selling). Introduce the tool and how it works and make sure that you describe how it can be used to create value. Make three recommendations to the Sneaker Company or Sneaker Retailer on how Porters model can enhance or maximise marketing (exposure and impact) selling (increase sales traffic)
4.1 Recommendation 1
4.2 Recommendation 24.3 Recommendation 3Please see some examples of general recommendations, these would be based on an analysis of the company using Porters Value Chain:
Recommendation 1: Invest in an Operational Customer Relationship Management (CRM) System.
Recommendation 2: Invest in a Social Customer Relationship Management System
Recommendation 3: Investigate new customer delivery system to ensure sneakers are delivered to customers in a timely way.
5. Conclusion (maximum 200 words)Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base in the purchase of ecofriendly and sustainable products. What other types of social media (based upon research) should be introduced to the company or retailer? (200 words at max)
6. Recommendations (maximum 150 words)Make three recommendations to the Sneaker brand on how the company can enhance or maximise the value offered to customers by producing more ethical sneakers and delivering a strong message via Social Media and their official website. (150 words max)
6.1 Recommendation 16.2 Recommendation 26.3 Recommendation 3
7. References
References always start on a separate page.
Sample references for you to begin:
Quesenberry, K. A. (2015). Conducting a Social Media Audit.Harvard Business Review,18, 1-6.
Rainer, K. R., & Prince, B. (2019).Introduction to Information Systems(pp. 12-17) (7th ed.). USA: John Wiley & Sons. Retrieved fromhttps://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/detail.action?docID=5633337&ppg=10This section does not add to your word count
Minimum of 10 references with at least 5 academic references.
Not included in word count
Must be in alphabetical order
APA style reference list is not numbered
APA 7th Edition Referencing Style
Starts on a new page separate from your report
Other information Referencing tips
Note: The course modules have a number of references providing background information about key concepts you will cover that you are able to use for this section. There will be other references on the course slides that you can use. In addition, you can go to the Torren Library and find more information to support your work. https://library.torrens.edu.au/homehttps://library.torrens.edu.au/academicskills/homeYou can find out statistics about many companies through the following sites:
https://www.statista.com/https://www.ibisworld.com/ - to get access to reports you can access this through the Torrens Library. For assistance on this ask the Librarians through the Library Chat.
Diagrams & Images are to be sourced and referenced. This is a very visual assignment.
REFERENCING TIPS and LINKS
APA 7thguide:
https://library.torrens.edu.au/ld.php?content_id=49180373Online Referencing Tool:
https://library.torrens.edu.au/academicskills/apa/tool
Referencing tutorial videos:
https://library.torrens.edu.au/academicskills_as/references
APA Stylehttps://apastyle.apa.org/style-grammar-guidelines/citations
Create a hanging indent:https://support.microsoft.com/en-us/office/create-a-hanging-indent-7bdfb86a-c714-41a8-ac7a-3782a91ccad58. AppendicesYou may have additional material to support your case that you include in this section. This does not add to your word count.
IMPORTANT NOTES:
Remember to always use the third person when writing a business report-
EG. The researcher/s, the team, the investigator/s, the author/s. Never use I, we etc.)
Save drafts, notes and sources used to prepare this assessment
Please submit ONE WORD DOCUMENT (.doc or .docx) via the MIS500 Assessment 1 Section
found in the Main navigation menu of the MIS500 Blackboard Site.
This Assessment should be 1000 words (+/-10%)
The Cover Page, Academic Integrity Declaration and References and the Table of Contents are not included in the word count.
Save file with the correct naming convention: Please save your Assessment and submit it as the title of your submission using the following naming convention: subj code_M#_surname_first name initial_assessment title
E.g. MIS500_M1_Jones_S_Research Report
