Select one (1) Australian company from each of the following industries (three companies in
Requirements
Select one (1) Australian company from each of the following industries (three companies in
total) as case companies.
Retail
Financial services
Mining
For each of the three case companies, address the following requirements in an essay:
1) Provide a brief description of the company and identify the main industry which the
company is operated in.
2) Analyse the industry environment of the company using Porters competitive forces model.
3) Identify the distinctive competencies of the company.
4) Propose a business strategy that the company could adopt to achieve competitive advantage
in its main industry.
5) Discuss how the company can use technologies to support the proposed strategy.
Essay Structure
The essay should consist of the following components:
1) Introduction
2) Main body The main body should address the requirements for each case company
separately.
3) Conclusion
4) Reference List All references cited in the main body must be included in the reference
list. References from Wikipedia should not be
