Strategic Analysis of BHP: Vision, Competencies, and Sustainability

Assessment criteria

This assessment will measure your ability to:

• Analyse the role of vision, mission and goals for BHP’s strategy process (25%)
• Identify BHP’s sustainable competitive advantages and their contribution to BHP’s strategy (35%)
• Discuss how sustainability goals influence BHP’s strategy (25%)
• Write in an academic and professional manner, using APA7 style (15%)

Task details

You will critically review BHP’s current strategy, operations, sustainability goals and so on as outlined on its website: Our strategy. Using the learnings from Week 1 and 2, you will critically evaluate how BHP’s mission, vision and goals are reflected in its strategy.

You will then identify and assess BHP’s core competencies and competitive advantages and how they influence the company’s strategy. You are strongly encouraged to use the resource and capability analysis framework we discussed in Week 2, Topic 1.

Finally, you will discuss how sustainability and operating ethically affect the strategic planning process and implementation for BHP.

Instructions

Your report-style assignment should be written in English with structured sentences that conform to academic writing principles and guidelines, with particular attention to correct and thorough referencing of literature and other sources throughout.

The vast majority (80%+) of your references must come from high-quality academic journals ranked 3/4/4*

You can structure your report in the following format:

Introduction

• Introduce your assignment’s aim and importance and how you will structure your report. By reading your introduction, the reader should be able to get a very good (but brief) understanding of what you will be discussing, how it is structured and a couple of key messages that you want to convey to the reader.

Analysis of BHP’s vision, mission and goals and their influence on the company’s strategy

• Discuss and clearly present how BHP’s vision, mission and goals influence its strategy.
• Provide examples to reinforce your perspective.

How core capabilities and competitive advantages affect BHP’s strategy

• What are BHP’s core competitive advantages and competencies?
• How sustainable are these advantages and capabilities?
• Critically examine and thoroughly discuss how BHP’s core competencies and capabilities feed into its strategic plans.

BHP’s ethics and sustainability and their link to strategy

• Assess how important ethics and sustainability are for BHP.
• How and to what extent do ethics and sustainability impact the strategic process and direction of BHP?

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