Strategic Marketing management
Strategic Marketing management
You are expected to provide in-depth critical analytical answers.
You need to apply relevant concepts, theories, and examples to justify your answers.
To ensure academic integrity, an online text-matching software may be used for plagiarism check.
The maximum length of your answer script should be within 2500 words. Therefore, the length of each answer should be within 400-500 words (e.g., A+B = 400 - 500 words).
Question 1
(a) Assume your company is planning to expand your new super fuel-efficient car brand to overseas markets particularly targeting Southeast Asian countries. You are assigned to develop a portfolio which will include thorough discussion of the planning strategies to follow those regional markets. (5 marks)
(b) Discuss why the macro-environmental factors are critical for developing and managing marketing strategies for a car manufacturer such as yours? (5 marks)
Question 2.
(a) You are responsible for marketing an innovative software product to Australian markets. Identify and briefly discuss the possible issues that may affect consumer buying decision making process for this product in Australian markets. (5 marks)
(b) Suppose there are some potential buyers who currently are not buying your innovative product, but they would possibly do so if right strategies are put in place. What strategies should you be developing to attract these targeted groups so that they can purchase your innovative products. (5 marks)
Question 3.
(a) Assume that you are working in the marketing department for a non-for-profit organization Save the Children. Since this institution is heavily dependent on donations, it is important that you develop strategies to reach the community for their support. Using the communication model, explain how you will create and transmit marketing campaign to the community. (5 marks).
(b) Describe how you will design an effective marketing communication strategy that would be the appropriate action plans for your company. (5 marks)
Question 4.
(a) You are appointed as the marketing manager for a new sport apparel manufacturing company operating in Australia. You have been assigned the responsibilities to expend your sport apparel in international market. What strategy would you consider to successfully entry into the global market of your product. (5 marks)
(b) How would you determine product pricing strategies within individual market for your sport apparel products? (5 marks)
Question 5.
(a) Assume that you are a member of the marketing department for a firm that produces several brands of snack foods. You have been assigned to conduct marketing research for a new low-fat, low calorie, high protein snack food. Discuss the purpose of the research and steps you will be taking to conduct the marketing research within the population of Australian Capital Territory. (5 marks)
(b) What could be the potential problems in developing survey questionnaire for your new brand of snack foods research? (5 marks)
This are the topics that we used this semester:
Week 1- Introduction to Strategic Marketing ManagementWeek 2- Environmental AnalysisWeek 3- Analyzing Consumer Markets, Segmentation and Target MarketsWeek 4- Analyzing Business Markets and Brand PositioningWeek 5- Strategies for Products and ServicesWeek 6- Strategies for Global Market Entry and Expansion Week 7- Developing Pricing StrategiesWeek 8- Midsemester BreakWeek 9- Managing Communication: Advertising and PromotionsWeek 10- Marketing Research and Forecasting Week 11- Managing Retailing, Wholesaling and LogisticsWeek 12- Social Responsibility, Sustainability and Ethical Week 13- Review Lecture
