Student ID: AIBL
Student Name:
Student ID: AIBL
Trainer Name: Saurabh Khosla
UOC: BSBCMM411
Due Date: 11.09.2022
Short Answer Questions
Question 1
Complete the table below about collecting and using information to evaluate presentation effectiveness.
Identify one written and one oral information collection method suitable for seeking feedback in the workplace.
Feedback refers to written, oral and non-verbal responses from audience and/or relevant stakeholders, which can include their views, thoughts, and feelings regarding any presentation aspect, or the presentation overall, and/or your communication style
Briefly explain how each of the two methods identified can be used to collect feedback on presentations.
Briefly explain how the feedback collected using each of the two methods identified can be used to review feedback on presentation effectiveness.
Information collection method How Each Method Can Be Used for Presentation Feedback How Each Method Can Be Used for Presentation Review and Evaluation
Written FORMTEXT Page 75-79 FORMTEXT FORMTEXT
Oral FORMTEXT FORMTEXT FORMTEXT
Question 2
Assume that you work for Bounce Fitness, a premier provider of fitness and wellness in Australia.
Access and review the following to assist you in identifying obligations and requirements relevant to presentations:
Copyright Act 1968
https://www.legislation.gov.au/Series/C1968A00063Privacy Act 1988
https://www.legislation.gov.au/Series/C2004A03712Digital Communication Policies and Procedures
Style Guide
https://bouncefitness.precisiongroup.com.au/administrative-policy-procedures/Complete the table below by identifying:
The obligation of Bounce Fitness from each legislation outlined below relevant to presentations
The Bounce Fitness organisational document with information on requirements relevant to each legislative obligation
At least one action that Bounce Fitness must take in their presentations to fulfill the legislative obligation
Legislation Legislative Obligation Relevant to Presentations Bounce Fitness Document with Requirements Relevant to Each Legislative Obligation Action Required to Fulfill Legislative Obligations and Style Guide Requirements
Copyright Act 1968 FORMTEXT Style guide FORMTEXT
Trade Marks Act 1995 FORMTEXT FORMTEXT FORMTEXT
Question 3
Complete the table below on the structure of presentations:
Identify at least one presentation structure suitable for achieving each intended outcome specified below.
Outline the sequence of steps in the appropriate presentation structure for each format identified.
Presentation structure is the flow and sequence in which information (parts and the whole) is to be delivered.
Presentation Outcome Intended Appropriate Presentation Structure for Intended Outcome Steps of Each Presentation Structure
Introduce a new product FORMTEXT Page 31-34
Demonstration Discuss why your product is valuable
o Describe why your product is necessary
o Explain what problems your product can solve for your audience
o Demonstrate the functions of your product to support your claims
o Provide suggestions of
Persuading your audience FORMTEXT FORMTEXT
Share your view or discuss a controversial topic FORMTEXT FORMTEXT
Question 4
Answer the questions below about the 7 Cs of Communication.
Identify at least two persuasive communication techniques that promote the principle of Consideration in communication.
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Identify at least one oral communication technique that promotes the principle of Courteous communication.
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Identify at least one non-verbal communication technique that promotes the principle of Courteous communication.
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Question 5
Assume you are the Centre Manager for Bounce Fitness, a premier provider of fitness and wellness in Australia. You are preparing to conduct a presentation on a new service that will be offered by the business. Not all staff are able to attend in-person as they are travelling between personal training sessions offsite, so your presentation will be delivered in person and virtually.
Bounce Fitness preferred format for both presentation methods is PowerPoint, and Skype is the preferred channel for phone and video conferencing, but you have noted a decrease in team participation due to overuse of these.
You are considering using different formats and channels to increase staff interest and interaction. Identify the following:
At least three alternative formats to PowerPoint.
At least three alternative virtual meeting channels.
At least three alternative presentation formats to PowerPoint.
Format refers to how you will deliver the information.
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At least three alternative virtual meeting channels to Skype.
Delivery method refers to the channel through which you will be presenting.
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Question 6
Outlined below are common purposes for presentations.
Complete the table below by identifying at least one of each of the following for each purpose:
Presentation technique
Presentation techniques refer to specific elements or content styles, variations on the usual written or verbal words.
Presentation aid
Presentation aids are sensory features, or ways information is delivered during the presentation. Visual aids are the most common.
Presentation material
Presentation materials are physical objects that may be provided to the audience.
Presentation Purpose Presentation Technique Applicable to Each Presentation Purpose Presentation Aid Applicable to Each Presentation Purpose Presentation Material Applicable to Each Presentation Purpose
To entertain
The intent is to amuse or stir emotions of the audience. FORMTEXT Page 13-14 FORMTEXT FORMTEXT
To inform
The intent is to educate the audience, share, exchange, or discuss information, messages and desired outcomes. FORMTEXT FORMTEXT FORMTEXT
To persuade
The intent is to engage the audience and influence their opinion, and/or to accept your perspective, proposed action, or ideal outcome FORMTEXT FORMTEXT FORMTEXT
Assessment 2 Workplace Project
Task 1: Stakeholder Consultation
Consultation Notes:
Presentation topic Use of social media at Bounce Fitness
Presentation purpose Desired outcome Target audience Staff members//Marketing team//Clients
Key ideas to be presented Social Media usage policy and procedure
Key concepts to be presented How and when staff members should and should not use social media at workplace
Presentation method for each presentation Audio visual PowerPoint prestation
Presentation format PowerPoint prestation
Videos
Interactive presentations
Blackboard presentations
Whiteboard presentations
General structure and sequence you plan to use Page 33-34
Demonstration
Problem-solution
Storytelling
Remaining method
Presentation strategy for supporting effective presentations Page 23-25
Aids and materials to support presentation effectiveness Page 19
Example: Diagrams, Photos, Charts
Technique to evaluate presentation effectiveness Page 49-50
Action research
Critical friends
Focus group interviews
One-on-one interviews with participants and other personnel involved in the presentation
Task 2: Plan PresentationsPresentation Plan 1
Title of the presentation Presentation purpose Presentation approach Presentation structure intended outcome Target audience of the presentation delivery method presentation format Presentation strategy for supporting effective presentations Aids and materials to support presentation effectiveness Technique to evaluate presentation effectiveness Presentation Plan 2
Title of the presentation Presentation purpose Presentation approach Presentation structure intended outcome Target audience of the presentation delivery method presentation format Presentation strategy for supporting effective presentations Aids and materials to support presentation effectiveness Technique to evaluate presentation effectiveness
Task 3: Develop Visual Aids and Materials
After completing this task, submit the following to your assessor:
At least two visual aids
At least two presentation materials
Example
Visual Aid 1:
The following image is used in presentation 1 to show..
Task 4: Deliver PresentationsPARTICIPANT FEEDBACK FORM
Participant Name FORMTEXT
Participant Role FORMTEXT
Learners Name FORMTEXT
Presentation Title FORMTEXT
Presentation Date FORMTEXT
Workplace/Organisation FORMTEXT
State/Territory FORMTEXT
Tick only one rating for each area of the presentation that you believe best represents the learners performance. Tick N/A if the learner was not able to demonstrate the specific criterion. Do not leave anything blank
Presentation aspect N/A Terrible Poor Okay Great Excellent
Selected an appropriate presentation venue
Clearly explained the presentation purpose
Clearly identified the presentation objectives
Organised the content in a logical manner
Summarised key concepts and ideas
Used concise and appropriate language
Spoke clearly and audibly
Modulated tone and pace
Used appropriate eye contact and gestures
Checked for audience understanding
Encouraged audience to ask questions
Provided relevant responses to questions
Used appropriate aids and materials
Used techniques to add and capture interest
Demonstrated knowledge of the topic
Engaged and held your attention
Used technology effectively
Was positive and professional
Was interesting
Was informative
Count ticks in each column FORMTEXT FORMTEXT FORMTEXT FORMTEXT FORMTEXT FORMTEXT
OVERALL COMMENTS
How well did the presentation meet your expectations and individual needs?
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HIGHLIGHTS
What did you find particularly interesting, effective, or felt was exceptionally presented?
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LOWLIGHTS
Where there any aspects you felt were unclear, inconsistent, distracting, or inappropriate?
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IMPROVEMENT OPPORTUNITIES
What could be done better, and how to improve the lowlights?
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Task 5: Evaluate and Modify PresentationsAfter completing this task, submit the following to your assessor:
At least four participant feedback forms
Documentation of recommended changes
This can include:
Meeting minutes
Meeting notes
At least two updated presentation plans
Student Name:
Student ID: AIBL
Trainer Name: Saurabh Khosla
Due Date: 21.08.2022
Short Answer Questions
Question 1
Complete the table below about strategies to help team members use digital technologies.
Identify at least two strategies for training team members to use digital technology.
Identify at least two strategies for supporting team members to use digital technology.
In 50 words or more, explain how each strategy is applied to help team members use digital technology.
Strategies for Training Team Members How Each Strategy is Applied for Training
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Strategies for Supporting Team Members How Each Strategy is Applied for Supporting
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Question 2
Read the scenario below:
Your organisation recently doubled the size of its workforce. This has caused the Human Resource team to spend more time repetitively processing information relevant to the recruitment of the new hires, such as date hired, salary, and employment type.
The organisation wants to use a new Human Resource Management System (HRMS) to minimise the time consumed in doing these repetitive tasks.
As part of the HR team, you are tasked to evaluate the new HRMS you will be using in your organisation. This will include the information options available in the new HRMS.
Complete the table below by:
Identifying at least one element that can be used to evaluate the new HRMS.
Identifying at least one element that can be used to evaluate the information options of the new HRMS
In 50 words or more, explaining how each element will be used in evaluating the following:
New Human Resource Management System
Information options in the new HRMS
Element Used to Evaluate new HRMS How Element is Used for Evaluating new HRMS
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Element Used to Evaluate Information Options How Element is Used for Evaluating Information Options
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Question 3
Complete the table below on intellectual property risks faced by the organisation when using digital technology.
Identify at least two types of intellectual property in relation to using digital technology.
List at least two risks associated with each type of intellectual property identified.
Type of Intellectual Property Risk Associated with the Intellectual Property
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Assessment 2 Workplace assessment
Task 1: Digital Information ReportDIGITAL INFORMATION REPORT
Learner Name FORMTEXT
Learners Work Role FORMTEXT
Workplace/Organisation FORMTEXT
State/Territory FORMTEXT
Project Name FORMTEXT
LEGAL AND REGULATORY REQUIREMENTS
Title of Legislations Key Legislative Provision
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Title of Regulations Key Regulatory Provision
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ORGANISATIONAL POLICIES AND PROCEDURES
Title of Organisational Document Requirements
FORMTEXT Policy Statement:
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Associated Procedure:
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Associated Procedure:
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DIGITAL APPLICATIONS
Area Name of Available Workplace Digital Application
Communications FORMTEXT
Technologies FORMTEXT
Networks FORMTEXT
DIGITAL SERVICES
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DIGITAL INFORMATION AND SOURCES
Digital Information Relevant to Workplace Processes
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Sources of Digital Information Evaluation of Validity of Source Evaluation of Reliability of Source
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MONITORING TRENDS AND INNOVATIONS IN DIGITAL TECHNOLOGY
Date of Monitoring 1 FORMTEXT
Trends Observed FORMTEXT
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Innovations Observed FORMTEXT
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Date of Monitoring 2 FORMTEXT
Trends Observed FORMTEXT
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Innovations Observed FORMTEXT
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SOURCES OF INFORMATION ACCESSED
Record all the sources of information used in preparing this document and the type of information sourced.
Source Type of Information Sourced
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Task 2: Create, Store and Retrieve Digital Information
Evidence must be at least one of the following:
Snapshot of digital file that has been saved
Copy of the digital file that has been saved
Video recording of learner storing information in a digital file
Task 3: Digital Solutions ReportDIGITAL SOLUTIONS REPORT
Learner Name FORMTEXT
Learners Work Role FORMTEXT
Workplace/Organisation FORMTEXT
State/Territory FORMTEXT
Project Name FORMTEXT
WORKPLACE AREAS AND PROCESSES
Workplace Areas Process Used in Workplace Area Purpose of Process
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DIGITAL MEDIA PROTOCOLS AND CONVENTIONS
Digital Media Protocols FORMTEXT
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Digital Media Conventions FORMTEXT
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EVALUATION OF DIGITAL APPLICATIONS
Workplace Digital Application Fitness to Purpose of Identified Workplace Processes Adherence to Organisational Policies and Procedures Workplace Digital Application Selected
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FORMTEXT FORMTEXT FORMTEXT FORMTEXT FORMTEXT FORMTEXT EVALUATION OF DIGITAL SERVICES
Workplace Digital Service Fitness to Purpose of Identified Workplace Processes Adherence to Organisational Policies and Procedures Workplace Digital Service Selected
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Task 4: Implement Digital SolutionsMinutes of Meeting
Task 5: Compliance ReportCOMPLIANCE REPORT
Learner Name FORMTEXT
Learners Work Role FORMTEXT
Workplace/Organisation FORMTEXT
State/Territory FORMTEXT
Project Name FORMTEXT
COMPLIANCE EVALUATION
Name of Workplace Digital Application Selected Compliance with Intellectual Property Legislations Compliance with Intellectual Property Regulations Compliance with Organisational Policy for Intellectual Property
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Name of Workplace Digital Service Selected Compliance with Intellectual Property Legislations Compliance with Intellectual Property Regulations Compliance with Organisational Policy for Intellectual Property
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INTELLECTUAL PROPERTY MATTERS
Title of Intellectual Property Matter Details of Intellectual Property Matter Designated Body for Registration Relevant Authority for Reporting
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Add more rows as necessary.
SOURCES OF INFORMATION ACCESSED
Record all the sources of information used in preparing this document and the type of information sourced.
Source Type of Information Sourced
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SOURCES OF INFORMATION ACCESSED
Record all the sources of information used in preparing this document and the type of information sourced.
Source Type of Information Sourced
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ASSESSMENT BOOKLET
BSBMKG439
Develop and apply knowledge of communications industry
Student Details
Student Name Student ID Result Summary
Assessment task outcomes TASK 1 C NYC NA Type of Submission First submission
First re-submission
Second re-submission
TASK 2 C NYC NA Final Unit Outcome Competent Not Yet Competent Submission Date Assessor Name Assessor Signature This Page is intentionally left blank
Assessment Record of Outcome
Purpose: This sheet provides an overview of a students competency for each unit based on all assessment tasks submitted.
Instructions: Assessor: Record the outcome of each assessment task and determine the students competency for the unit based on all assessment tasks. Record the unit outcome below, sign and date.
Admin Team: Record the unit outcome in RTO Manager and save the assessment bundle in the students file. A scanned copy of this document is to be retained once the assessment is destroyed.
Student Name Student ID Unit Code BSBMKG439
Unit Title BSBMKG439 Develop and apply knowledge of communications industry
Assessment Submission Date Type of submission First Submission
First Re-submission
Second Re-submission
Assessment Task Results (Please tick)
Assessment 1 C (Competent) NYC (Not Yet Competent) NA (Not Assessed)
Assessment 2 C (Competent) NYC (Not Yet Competent) NA (Not Assessed)
Final Assessment Result for this unit Competent Not Yet Competent
Assessor Declaration In completing this assessment, I confirm that the participant has demonstrated all unit outcomes through consistent and repeated application of skills with competent performance in multiple instances over a period of time.
Evidence collected has been confirmed as: Valid Sufficient Current Authentic
Assessor Name Assessor Signature Feedback Data Entry
Admin Officer Initials Date Entered In RTO Manager YES No
Student Declaration and Agreement
Section One: Declaration
I declare that this assessment is my own work, except where acknowledged, and has not been submitted for academic credit elsewhere, and acknowledge that the assessor of this item may, for the purpose of assessing this item:
reproduce this assessment item and provide a copy to another member of the Institute; and/or,
communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of the assessment item on its database for the purpose of future plagiarism checking).
I understand it is my responsibility as a student to keep a copy of the assessment prior to submission, Albright Institute takes no responsibility for lost in transit. If required I may be asked to reproduce another copy of the assessment/s.
I understand that it is my responsibility to read all the policies relevant to my course and college and if I am found to be in breach of policy, disciplinary action may be taken against me.
Section Two: Agreement
Read through the assessments in this booklet before you fill out and sign the agreement below. Make sure you sign this before you start any of your assessments.
Have you read and understood what is required of you in terms of assessment? Yes No
Do you understand the requirements of this assessment? Yes No
Do you agree to the way in which you are being assessed? Yes No
Do you have any special needs or considerations to be made for this assessment? If yes, what are they?
Yes No
Do you understand your rights to appeal the decisions made in an assessment? Yes No
Student Name Student Signature Date Assessment Overview
This Student Assessment Booklet includes all your tasks for assessment of BSBMKG439 Develop and apply knowledge of communications industry
About your assessments
This unit requires that you to complete two (2) assessments. You must complete all assessments with a competent result to achieve competency for this unit. Please read the information below about each task included in this assessment.
Task Description
Assessment 1 Short Answer Questions
In this assessment, you will demonstrate a sound knowledge of the unit requirements through completing and submitting written questions.
You must correctly answer all questions to show that you understand the knowledge required of this unit.
Assessment 2 (Workplace Project) This assessment is divided into five tasks:
Task 1: Research the Communications Industry
Task 2: Identify Communications Industry Report Requirements
Task 3: Communications Industry Report
Task 4: Seek Feedback on Communications Industry Report
Task 5: Conduct Ongoing Monitoring of Communications Industry
Student Information
What is competency?
To complete assessment tasks satisfactorily you will need to demonstrate competence but what does this mean?
In the Australian vocational education and training system, the concept of competence, is defined as: The ability to perform tasks and duties to the standard expected in the workplace. Competence involves the application of specific skills, knowledge and attitudes to the work performance in an industry, an industry sector or an enterprise. Competence is rarely achieved in a one-off demonstration. It needs to be developed holistically that is, bringing a range of skills and knowledge together and over time in a real or simulated workplace. To achieve competence, you need to demonstrate that you can perform a given task to the standard defined in an endorsed unit of competency.
How to submit your assessments?
When you have completed each assessment you will need to submit it to your assessor. Instructions about submission can be found at the beginning of each assessment task. Make sure you photocopy your written activities before you submit them your assessor will put the documents you submit into your student file. These will not be returned to you.
Assessment Task Cover Sheet
At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please fill it in for each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task, and will write this on the back of the Task Cover Sheet.
Assessment outcomes
Once the assessment has been completed the student will be given the result within 14 days. Once the student has satisfactorily completed the required assessments for a unit of competency he/she will receive an outcome of C (Competent) or otherwise NYC (Not Yet Competent) in which case the student is entitled to apply for a resubmission of the assessment.
Reasonable adjustments
Wherever possible, trainers/assessors will make reasonable adjustments to training and assessment processes to ensure all people are treated equally in the training and assessment process.
Students who have special needs may be allowed reasonable adjustment at the time of assessment in line with the Albright Institutes Policy and Procedures.
To meet the needs of all learners adjustments can be made to the way assessments are conducted but not to the requirements of the assessment. The purpose of these adjustments is to enhance fairness and flexibility so that the specific needs of students can be met.
Examples of reasonable adjustments
providing additional time for student to practice the assessment tasks
presenting questions orally for students with literacy issues
asking questions in a relevant practical context
adapting machinery and equipment to make it more easily used
presenting work instructions in diagrammatic or pictorial form instead of words and sentences
simplifying the design of tasks
It is the responsibility of each assessor to assess students needs and make whatever reasonable adjustments are practicable to maximise a students opportunity to demonstrate their competence.
Assessment re-submission
If a student is deemed NYC (not yet competent) the Trainer/Assessor (TRN) will explain why and inform the student of what needs to be completed in order to demonstrate competence.
Re-assessment for assessments only occurs if the student has previously submitted the assessment or has missed the relevant session(s) and has been afforded special consideration which is approved by the Administration department.
If the result for the first submission of an assessment is NYC, students will be given two re-submission opportunities to achieve a competent result (this re-assessment is conducted free of charge). A suitable time will be arranged for the reassessment to occur within 14 days of the completion of the unit in question. Should a student either not make an attempt within this time frame (in spite of all efforts by Albright Institute, its Trainer/Assessor and administration staff to have the student attend a reassessment session) or the student does not achieve a satisfactory result after two re-assessments they may be charged for another attempt.
Should the student still not achieve competence after these assessment attempts, it will be necessary for them to re-enrol in (repeat) the unit of competence at a cost.
Assessment appeals
You can make an appeal about an assessment decision by filling an appeal form. Ask for an appeal for from a student support officer. Refer to Albright Institutes Assessment Policy for more information about our appeals process.
Plagiarism Policy
All student work must be written in their own words, except where acknowledged through quotations and referencing. Plagiarism is a serious offence; Albright Institute may impose severe penalties on students who plagiarise.
For more information on Plagiarism and Cheating refer to Albright Institutes policies.
Assessment 1 Coversheet
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.
Student and Submission Details
Student Name Student ID Unit Code and Name BSBMKG439 Develop and apply knowledge of communications industry Date of submission STUDENT DECLARATION
I declare that
this assessment is my own work.
None of this work has been completed by any other person.
I have not cheated or plagiarised the work or colluded with any other student/s.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature Assessor To Complete
Assessment 1 Assessment Result Date Type Of Submission
Short Answer Questions C (Competent)
NYC (Not Yet Competent)
NA (Not Assessed) First submission
First re-submission
Second re-submission
Assessor feedback Assessor Name Assessor Signature This assessment meets the following Knowledge Evidence:
Knowledge evidence Satisfactory Unsatisfactory Not Present
current issues and trends which affect the communications industry
employment obligations and opportunities of the communications industry
industry structures and networks
organisational and client operating environments, structures, and business and marketing plans
current digital communications technologies, platforms and devices
principles and practices of communications and media strategies
trends including impact of technologies on the industry.
Assessment 1 Short Answer Questions
Assessment summary
You are required to answer all the written questions in this assessment.
Resources and equipment required to complete this assessment
Access to textbooks and other learning materials.
Access to a computer, printer, Internet and email software (if required).
When and where should the assessment be completed?
This assessment may be done in your own time as homework or you may be given time to do this task in class (where applicable).
Your assessor will provide you with the due date for this assessment.
What needs to be submitted?
Your answers to each question in this assessment along with references.
Instructions
This is an open book test you can use your learning materials as reference.
You must answer all questions in this assessment correctly.
You must answer the questions by typing your answers in Microsoft Word and converting it into a pdf.
Please include the following details in the header section of each page of your assessment document:
Student Name and ID
Course Code and title
Unit Code and title
Trainer and assessor name
Page numbers
You are required to submit your assessment on the LMS (Moodle). No submissions will be accepted via emails.
Short Answer Questions
Question 1
Answer the questions that follow about employment in the communications industry.
Identify at least three employment opportunities currently available in the communications industry.
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Access the Fair Work Act 2009 from the link below:
Fair Work Act 2009
https://www.legislation.gov.au/Series/C2009A00028Outline at least three employment obligations from the Fair Work Act that organisations in the communications industry must follow.
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Question 2
You are a marketing officer for Bounce Fitness, a premier provider of fitness in Australia.
Access Bounce Fitness Corporate Marketing Plan to assist you with answering the questions below about Bounce Fitness operating environment:
Bounce Fitness Corporate Marketing Plan
https://bouncefitness.precisiongroup.com.au/category-infrastructure/current-projects/Username: albrightlearnerPassword: albright@123
Outline all of the following information about the clients of Bounce Fitness:
Geographic factors
Demographic factors
Behavioural factors
Geographic Factors: FORMTEXT
Demographic Factors: FORMTEXT
Behavioural Factors: FORMTEXT
Identify the three main competitors for Bounce Fitness.
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Outline all demographic changes affecting Bounce Fitness.
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Identify the three market needs that Bounce Fitness is aiming to address.
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Identify the two significant market trends in the fitness industry in the last five years.
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Question 3
Access Bounce Fitness Marketing Policies and Procedures from the link below:
Marketing Policies and Procedures
https://bouncefitness.precisiongroup.com.au/policies-and-procedures/marketing-policy-procedures/Answer the questions below about Bounce Fitness marketing structure.
Outline all individuals involved in the development and approval of marketing materials.
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Outline the procedures for developing marketing materials.
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Question 4
Access Bounce Fitness Business Plan from the link below:
Bounce Business Plan
https://bouncefitness.precisiongroup.com.au/category-infrastructure/business-strategy-and-planning-documents/Answer the questions below about Bounce Fitness business plan.
Briefly describe Bounce Fitness strategy for advertising in lifestyle magazines.
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Outline the financial goals of each Bounce Fitness centre for the coming year.
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Question 5
Identify at least two of each of the following:
Current digital communications technologies
Technologies refer to software and programs that allow for communication to occur between individuals or groups.
Current digital communications platforms
Platforms refer to digital spaces and applications that allow individuals and groups to conduct communication using established technology.
Current digital communications devices
Devices refer to hardware or equipment that allow for access to digital communications platforms to conduct communication.
Digital Communications Technologies
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Digital Communications Platforms
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Digital Communications Devices
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Question 6
Answer the questions that follow about marketing communications.
Identify the three guiding principles of marketing communications.
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Identify at least two best practices in marketing communications.
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Question 7
Complete the table. For each media strategy outlined below, identify at least one:
Principle for using the strategy
Best practice for using the strategy
Media Strategy Principles Best Practices
Using chatbots for routine communications FORMTEXT FORMTEXT
Facilitating cross-channel marketing for promotion and communication FORMTEXT FORMTEXT
What to submit:
Answers to all questions
References
Assessment 2 Coversheet
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.
Student and Submission Details
Student Name Student ID Unit Code and Name BSBMKG439 Develop and apply knowledge of communications industry Date of submission STUDENT DECLARATION
I declare that
This assessment is my own work.
None of this work has been completed by any other person.
I have not cheated or plagiarised the work or colluded with any other student/s.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature Assessor to complete
Assessment 2 Assessment Result Date Type Of Submission
Assessment 2 (Workplace project C (Competent)
NYC (Not Yet Competent)
NA (Not Assessed) First submission
First re-submission
Second re-submission
Assessor feedback Assessor Name Assessor Signature Assessment 2 Workplace Project Assessment
This assessment meets the folowing performance criteria:
Performance Criteria
1. Research and analyse communications information 1.1 Identify and access sources of information on the communications industry
1.2 Research identified sources of information and document outcomes
1.3 Analyse the communications industry sectors, associations, networks and societal role and key stakeholders
1.4 Analyse technological developments, trends and issues of the for communication industry 2. Develop communications deliverables 2.1 Identify resources and task requirements for developing deliverables, with relevant personnel
2.2 Use research to prepare deliverable according to organisational policies and procedures
2.3 Organise information included in the communications
2.4 Establish criteria for assessing deliverable
2.5 Share deliverable to relevant personnel 3. Finalise communications deliverables 3.1 Seek feedback on deliverable from relevant personnel
3.2 Incorporate feedback to deliverable
3.3 Implement procedures for ongoing monitoring of the communications industry
3.4 Update information in the deliverable, as required This assessment meets the folowing performance Evidence:
Perormance evidence
research and report on the communications industry.
scope the impact of new and alternative communication technology on the communications industry
research and report on the current issues affecting the communications industry.
This assessment meets the folowing Foundation Skills:
Foundation Skills
Learning Identifies and evaluates information from external sources to assist in clarifying and extending knowledge
Uses a continuous learning approach to improve capacity to work effectively and identify and solve problems as they occur, and to address emerging opportunities and issues Numeracy Uses mathematical skills to interpret data and statistical information Reading Gathers, interprets and analyses a variety of textual information from a range of sources to identify relevant and key information Writing Integrates information from a number of sources to create cohesive documents using suitable format and grammatical structures, with clear, logical language suitable to the audience and purpose Teamwork Fosters positive relationships with others and maintains open communication Self-management Understands and adheres to legal and regulatory responsibilities related to own work Planning and organising Prioritises and completes tasks within a set timeline Assessment 2 Workplace assess
Project OverviewThis workplace project assessment requires you to research and report on the communications industry.
This assessment is divided into five tasks:
Task 1: Research the Communications Industry
Task 2: Identify Communications Industry Report Requirements
Task 3: Communications Industry Report
Task 4: Seek Feedback on Communications Industry Report
Task 5: Conduct Ongoing Monitoring of Communications Industry
This project requires you to complete the assessment tasks in a real workplace, or in an environment with conditions similar to that of a workplace.
Each task comes with a set of instructions. You are to follow and perform these instructions while being observed by the assessor and/or submit any required documentation as evidence of task completion.
Before starting this assessment, your assessor will discuss with you these tasks, including instructions, resources, and guidance for satisfactorily completing them.
You are required to:
Complete the tasks within the time allowed, as scheduled in-class roll.
Research and analyse information on the communications industry.
Prepare a communications industry report according to requirements and organisational policies and procedures.
Share the communications industry report and seek feedback from at least two relevant personnel
Conduct ongoing monitoring of the communications industry.
Forms and Templates
Generic forms and templates are provided in the project tasks, unless otherwise specified. These can be accessed from the following link:
BSBMKG439 Forms and TemplatesUsername: albrightlearnerPassword: albright@123
Review these forms and templates with your assessor before starting the task.
Task 1: Research the Communications Industry
ASSESSMENT INSTRUCTIONS
This task will require you to conduct research on the communications industry. Results of your research will be used to develop the communications industry report in Workplace Project Task 3.
Use the Research Report template provided at the Bounce Fitness site.
To complete this task, you must:
Identify and access at least three sources with information on the communications industry.
At least two of the sources identified must be sources from outside your workplace/organisation.
Sources of information can include:
Online marketing articles
Industry-specific sources (e.g., industry associations)
Digital databases and academic publications
Internal and external specialists
Workplace documentation (e.g., manuals and policies and procedures)
Research information on each of the following:
Structure of the communications industry
At least two sectors in the communications industry
At least two associations relevant to the communications industry
At least two networks relevant to the communications industry
Societal role of the communications industry
At least two key stakeholders in the communications industry
At least two new communications technologies and their impact on the industry
At least two alternative communications technologies and their impact on the industry
At least two trends currently affecting the communications industry
At least two issues currently affecting the communications industry
Document outcomes of your research into a research report
Research report must use:
Suitable format and grammatical structures
Clear and logical language suitable to its audience and purpose
Submit the completed research report to your assessor. Include any supplementary documents/sources used to create the research report, such as the sources of information on the communications industry accessed in this task.
Task 2: Identify Communications Industry Report RequirementsASSESSMENT INSTRUCTIONS
This task will require you to consult with at least two relevant personnel to identify requirements that must be addressed by the communications industry report to be developed in Workplace Project Task 3.
Relevant personnel refer to individuals or groups who have relevant information on the communications industry and must be informed about the results of the learners research.
To complete this task, you must:
Consult with at least two relevant personnel to identify the following information:
At least one objective of the communications industry report
Required structure for the communications industry report
At least two resources required to complete the communications industry report
Other requirements of the communications industry report
Encourage positive relationships and maintain open communication with relevant personnel
Submit evidence of consultation with at least two relevant personnel on the requirements of the communications industry report.
Evidence must be at least one of the following:
Email correspondence
Meeting minutes
Video recording of the meeting conducted with the stakeholders
When using this as evidence, ensure to inform the relevant personnel of the purpose of the recording before doing so.
Task 3: Communications Industry ReportASSESSMENT INSTRUCTIONS
This task will require you to develop a communications industry report, which includes information researched and analysed in Workplace Project Task 1.
Use Communications Industry Report template provided at the Bounce Fitness site.
To complete this task, you must:
Review the following information:
Result of research and analysis recorded in the research report completed in Workplace Project Task 1
Requirements for developing the communications industry report identified during consultation with relevant personnel in Workplace Project Task 2
Workplace documentation with information on the following:
Applicable organisational policies and procedures for using research to create the communications industry report
Organisational policies and procedures must relate to at least one of the following:
Branding
Social media
Templates
Procedures for the ongoing monitoring of the communications industry
Legislation and regulations relevant to the communications industry applicable to your workplace/organisationDevelop the communications industry report
The communications industry report must:
Include organised information from the research report completed in Workplace Project Task 1
This involves presenting information in the communications industry report based on relevance and importance.
Include criteria for assessing the communications industry report
Outlines procedures for the ongoing monitoring of the communications industry
Uses suitable format and grammatical structures to create a cohesive document
Uses clear, logical language suitable to the audience and purpose
Review Workplace Project Task 3 Assessors Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Communications Industry Report template provided at the Bounce Fitness site.
Submit the completed communications industry report. Include any supplementary documents/sources used to create the communications industry report, such as:
Workplace documentation with applicable organisational policies and procedures for using research to create the communications industry report and the ongoing monitoring of the communications industry
Sources of information on applicable legislative and regulatory responsibilities applicable to reporting on research into the communications industry
Task 4: Seek Feedback on Communications Industry ReportASSESSMENT INSTRUCTIONS
This task will require you to seek and incorporate feedback on the communications industry report developed in Workplace Project Task 3 from at least two relevant personnel.
Relevant personnel refer to
To complete this task, you must:
Review the communications industry report developed in Workplace Project Task 3.
Share the communications industry report to at least two relevant personnel.
Seek feedback on the communications industry report from at least two relevant personnel.
Feedback must include at least one recommended change to the communications industry report.
Encourage positive relationships and maintain open communication with relevant personnel
Update the communications industry report based on feedback gathered from at least two relevant personnel.
Submit the amended communications industry report to your assessor.
You must also submit evidence of seeking feedback from at least two relevant personnel.
Evidence must be at least one of the following:
Email correspondence
Meeting minutes
Video recording of the meeting conducted with the stakeholders
When using this as evidence, ensure to inform relevant personnel of the purpose of the recording before doing so.
Task 5: Conduct Ongoing Monitoring of Communications IndustryASSESSMENT INSTRUCTIONS
This task will require you to conduct ongoing monitoring of the communications industry and update information in the communications industry report amended in Workplace Project Task 4.
To complete this task, you must:
Implement procedures for the ongoing monitoring of the communications industry outlined in the communications industry report
This must correspond to the procedures outlined in the amended communications industry report from Workplace Project Task 4.
Update information in the communications industry report based on the results of your monitoring.
Submit the updated communications industry report to your assessor.
You must also submit evidence of your ongoing monitoring of the communications industry.
Evidence can include:
Monitoring sheet
Progress report
Research report
Assessment Workbook ChecklistThe learner has completed the Short Answer Questions in this workbook
Short Answer Questions The learner has completed the Practical Assessments in this workbook and has submitted all the required evidence:
Workplace Project Assessment Task 1: Research the Communications Industry Research report Supplementary evidence used to create the research report
Specify evidence submitted:
FORMTEXT FORMTEXT
FORMTEXT Task 2: Identify Communications Industry Report Requirements Evidence of consultation with at least two relevant personnel
Specify evidence submitted: FORMTEXT Task 3: Communications Industry Report Communications industry report Supplementary evidence used to create the communications industry report
Specify evidence submitted: FORMTEXT Task 4: Seek Feedback on Communications Industry Report Evidence of seeking feedback from at least two relevant personnel
Specify evidence submitted: FORMTEXT Amended communications industry report Task 5: Conduct Ongoing Monitoring of Communications Industry Evidence of ongoing monitoring of the communications industry
Specify evidence submitted: FORMTEXT Updated communications industry report Record of AssessmentAssessment Details
Learner Course Code Unit of Competency BSBMKG439 - Develop and apply knowledge of communications industry
Assessor Name RTO Assessment Activity Satisfactory Needs more evidence
Short Answer Questions
Short Answer Question 1 Short Answer Question 2 Short Answer Question 3 Short Answer Question 4 Short Answer Question 5 Short Answer Question 6 Workplace Project Assessment
Task 1: Research the Communications Industry Task 2: Identify Communications Industry Report Requirements Task 3: Communications Industry Report Task 4: Seek Feedback on Communications Industry Report Task 5: Conduct Ongoing Monitoring of Communications Industry Assessors Comments
Remarks/feedback
Details of further evidence required
Please tick the appropriate box. Yes No
Comments and further action required are noted in the Learner Assessment Pack Results discussed and agreed to by the learner
You have the right to appeal the outcome of your assessment. The Learner is Competent
Not Yet Competent
Assessors signature Date signed
I further confirm that I have verified the learners submissions by contacting the learners supervisor and/or observer whose names appear in the Supervisor/Observer Verification Log above.
After reassessment, the Learner is: Competent Not Yet Competent
Assessor's signature Date signed
