student will submit a reflection report outlining their groups initial strategies, where they went right (and wrong), their results and key conclusi

1,500 words

student will submit a reflection report outlining their groups initial strategies, where they went right (and wrong), their results and key conclusions.

Students will participate in the computer-based marketing strategy simulation game PRACTICE Marketing. The game is a marketing simulation that provides a challenging decision-making exercise in which complex strategic marketing decisions must be made within a competitive and realistic context.

Practice Marketing puts players in the role of marketing decision-makers for a small backpack company. Players research the market for backpacks and choose a promising market segment to target. Then they design a backpack with the goal of matching its style, attributes and special features to the preferences of that market segment. After setting an initial price for their backpacks, players select distribution channels and coordinate an integrated communications strategy to build awareness for their products. The game includes a realistic marketplace in which teams acting as companies compete against other teams and computer-controlled backpack companies. Players analyze sales results, collect information on competitors, and refine their product, price, place, and promotions strategies in order to maximize profits and become market leaders.

This is reflection report base on the game that we play ( you can see the report that in excel that I already share it for you)

+ so we have 6 weeks each week we will have a lot of turn and each turn we will make a decision which in the image 1 is one of the decision that we made . You need to see each turn and each decision that we make in one week. The total is 6 weeks. You need to look through all the turn in each excel to know the decision that we made ( look at image 2) .

Image 1

Image 2

+ Furthermore in the end of the last turn you need to base on the decision of the first turn and last turn ( in each week ) also the cash flow and performance to write the report like below

+ lastly: here is one of the information you need to use because we have played this game that we didnt keep the consistence throughout first few week which lead to poor result in the first few week and in the last few week we know how to keep it consistence ( we didnt change anything and keep the decision that we make from turn 1 until the last turn)

+ This one also importance

We are ML backpacks.

You need to look at the turn one of each excel to see what segment that we choose such as in the image below.