Subject Code: TECH2300
Subject Code: TECH2300
Subject Name: Service and Operations Management in IT
Assessment Title: Case Study Analysis
[Student Name:]
[Student ID:]
[Wordcount: 2189]
TOC o "1-2" h z u Introduction PAGEREF _Toc164078374 h 3Part One - SWOT Analysis PAGEREF _Toc164078375 h 3Strengths PAGEREF _Toc164078376 h 3Weaknesses PAGEREF _Toc164078377 h 3Opportunities PAGEREF _Toc164078378 h 4Threats PAGEREF _Toc164078379 h 4Part Two - Porters 5 Forces Analysis PAGEREF _Toc164078380 h 41. The threat of new entrants PAGEREF _Toc164078381 h 42. Suppliers Bargaining Power PAGEREF _Toc164078382 h 53. Consumer Bargaining Power PAGEREF _Toc164078383 h 54. Threat of Substitutes PAGEREF _Toc164078384 h 55. Competitive Rivalry PAGEREF _Toc164078385 h 5Part Three Service Lifecycle PAGEREF _Toc164078386 h 51. Service Strategy Demand Management PAGEREF _Toc164078387 h 52. Service Design Availability Management PAGEREF _Toc164078388 h 63. Service Transition - Release and Deployment Management PAGEREF _Toc164078389 h 64. Service Operation Access Management PAGEREF _Toc164078390 h 7Part Four Reflection PAGEREF _Toc164078391 h 7Conclusion PAGEREF _Toc164078392 h 8References PAGEREF _Toc164078393 h 9
IntroductionNetflix from California, U.S., which is as old as the World Wide Web itself, born in 1997, was among the first media companies to experiment with the mail-order ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"kJ6zfXHX","properties":{"formattedCitation":"(Barra and Scaglioni, 2022)","plainCitation":"(Barra and Scaglioni, 2022)","noteIndex":0},"citationItems":[{"id":58,"uris":["http://zotero.org/users/local/PTzmT0bS/items/L4IJILLK"],"itemData":{"id":58,"type":"book","publisher":"Taylor & Francis","source":"Google Scholar","title":"A European Television Fiction Renaissance","URL":"https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9780429326486&type=googlepdf","author":[{"family":"Barra","given":"Luca"},{"family":"Scaglioni","given":"Massimo"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2022"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Barra and Scaglioni, 2022) DVD concept. It is now the largest streaming service in the globe and has been in business since its launch. The firm has already established a growing and loyal customer community, that stemmed from constant dedication to the creation of exciting and unique content. Since Netflix came into the streaming scene, it has become an industry leader in discovering new ways to improve and make cheaper streaming technology along with content to match the new and older changing consumer patterns for both technology and content ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"kdb6JtWp","properties":{"formattedCitation":"(Jenner, 2023a)","plainCitation":"(Jenner, 2023a)","noteIndex":0},"citationItems":[{"id":54,"uris":["http://zotero.org/users/local/PTzmT0bS/items/SUNFDPP8"],"itemData":{"id":54,"type":"chapter","container-title":"Netflix and the Re-invention of Television","event-place":"Cham","ISBN":"978-3-031-39236-8","language":"en","note":"DOI: 10.1007/978-3-031-39237-5_15","page":"293-300","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Conclusion: The More Things Change","title-short":"Conclusion","URL":"https://link.springer.com/10.1007/978-3-031-39237-5_15","container-author":[{"family":"Jenner","given":"Mareike"}],"author":[{"family":"Jenner","given":"Mareike"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Jenner, 2023a).
Part One - SWOT AnalysisStrengthsExtensive Content Library
Netflix's enormous and diverse repository provides various genre shows that are intended for all audience types ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"JlGnXTeU","properties":{"formattedCitation":"(Segarra-Saavedra, no date)","plainCitation":"(Segarra-Saavedra, no date)","noteIndex":0},"citationItems":[{"id":59,"uris":["http://zotero.org/users/local/PTzmT0bS/items/QR3IZCAT"],"itemData":{"id":59,"type":"article-journal","source":"Google Scholar","title":"In-depth study of Netflixs original content of fictional series. Forms, styles and trends in the new streaming scene","URL":"https://www.researchgate.net/profile/Jesus-Segarra-Saavedra/publication/352020628_Radiografia_de_los_contenidos_originales_de_ficcion_seriada_de_Netflix_Formas_estilos_y_tendencias_en_el_nuevo_escenario_in_streaming/links/60b60f7a299bf106f6ee5048/Radiografia-de-los-contenidos-originales-de-ficcion-seriada-de-Netflix-Formas-estilos-y-tendencias-en-el-nuevo-escenario-in-streaming.pdf","author":[{"family":"Segarra-Saavedra","given":"Jess"}],"accessed":{"date-parts":[["2024",4,15]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Segarra-Saavedra, 2022). These websites have very short content that they have created by themselves but with the addition of movie or TV series franchises, they have much broader entertainment offers.
Global Reach
As a worldwide network, Netflix is operational in over 190 countries ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"YJXJaKnl","properties":{"formattedCitation":"(Jenner, 2023b)","plainCitation":"(Jenner, 2023b)","noteIndex":0},"citationItems":[{"id":69,"uris":["http://zotero.org/users/local/PTzmT0bS/items/DA68SUUC"],"itemData":{"id":69,"type":"chapter","container-title":"Netflix and the Re-invention of Television","event-place":"Cham","ISBN":"978-3-031-39236-8","language":"en","note":"DOI: 10.1007/978-3-031-39237-5_3","page":"55-65","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Controlling Television: TVs Ancillary Technologies","title-short":"Controlling Television","URL":"https://link.springer.com/10.1007/978-3-031-39237-5_3","container-author":[{"family":"Jenner","given":"Mareike"}],"author":[{"family":"Jenner","given":"Mareike"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Jenner, 2023b). The globe is the firms main consumer market, as it is located in many regions around the world and, therefore, it will most probably acquire contracted subscribers worldwide.
User-Friendly Interface
Netflix provides people with a straightforward set of hyperlinks and buttons to access various data and applications ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"gSYCXX6E","properties":{"formattedCitation":"(Jenner, 2023c)","plainCitation":"(Jenner, 2023c)","noteIndex":0},"citationItems":[{"id":65,"uris":["http://zotero.org/users/local/PTzmT0bS/items/DW9Q5IMZ"],"itemData":{"id":65,"type":"chapter","container-title":"Netflix and the Re-invention of Television","event-place":"Cham","ISBN":"978-3-031-39236-8","language":"en","note":"DOI: 10.1007/978-3-031-39237-5_2","page":"21-52","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Introduction: Netflix and the Re-invention of Television","title-short":"Introduction","URL":"https://link.springer.com/10.1007/978-3-031-39237-5_2","container-author":[{"family":"Jenner","given":"Mareike"}],"author":[{"family":"Jenner","given":"Mareike"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Jenner, 2023c). The personalised recommendation algorithm is the main thing that gives a high rate of satisfaction amongst customers and this also often leads to their effective participation and personalised experience.
WeaknessesCosts of Content Licencing
The development of Netflix content is a phenomenon that increases competition which results in higher wholesale prices for third-party content providers products ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"M1Yt3dC3","properties":{"formattedCitation":"(Dunleavy, 2023)","plainCitation":"(Dunleavy, 2023)","noteIndex":0},"citationItems":[{"id":61,"uris":["http://zotero.org/users/local/PTzmT0bS/items/5YA8SL3M"],"itemData":{"id":61,"type":"chapter","container-title":"TV Drama in the Multiplatform Era","event-place":"Cham","ISBN":"978-3-031-35584-4","language":"en","note":"DOI: 10.1007/978-3-031-35585-1_1","page":"1-33","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Multiplatform TV, the Cultural Diversification of High-End Drama, and New Coproduction Strategies","URL":"https://link.springer.com/10.1007/978-3-031-35585-1_1","editor":[{"family":"Dunleavy","given":"Trisha"},{"family":"Weissmann","given":"Elke"}],"author":[{"family":"Dunleavy","given":"Trisha"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Dunleavy, 2023). The long-term reliance on licensing agreements and high costs could be behind the decline in the firms profit margins.
Regional Content Restrictions
The fact that some shows and movies on Netflix are copyrighted protected styles as well as geographical restrictions, may lead to the availability of content only in specific countries. Therefore, one potential problem could be an irritation of the audience due to the absence of a TV channels role in the elaboration of information and the exploitation of this weakness by inhabitants.
Competition
The streaming industry field is becoming fiercely competitive as it already has players like Amazon Prime Videos, Disney, Hulu, and others ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"5Hev344f","properties":{"formattedCitation":"(Jenner, 2023d)","plainCitation":"(Jenner, 2023d)","noteIndex":0},"citationItems":[{"id":66,"uris":["http://zotero.org/users/local/PTzmT0bS/items/HAVBNH4R"],"itemData":{"id":66,"type":"chapter","container-title":"Netflix and the Re-invention of Television","event-place":"Cham","ISBN":"978-3-031-39236-8","language":"en","note":"DOI: 10.1007/978-3-031-39237-5_11","page":"213-225","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Netflix and the Re-invention of Transnational Broadcasting","URL":"https://link.springer.com/10.1007/978-3-031-39237-5_11","container-author":[{"family":"Jenner","given":"Mareike"}],"author":[{"family":"Jenner","given":"Mareike"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Jenner, 2023d). Market demand and the population of subscribers may reduce as a result of Netflixs possible growth in customer groups.
OpportunitiesOriginal Content Investment
The investment in establishing original content creation will be a guarantee that Netflix can still be unique and conserve its subscribers. The second main benefit of unique and exclusive content is that it can act as a powerful magnet for getting subscriptions and eliminating subscriptions with licensed content at the same time.
Technological Advancements
The prospects of innovations in streaming, augmented reality, virtual reality and interactive content are considered technologies through which Netflix stays ahead of industry competition and enhances user experience.
Partnerships and Collaborations
Collaborating with local content providers and production enterprises in other places will allow us to create content that is unique for each audience group ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"j7pb5UuG","properties":{"formattedCitation":"(Iordache, 2022)","plainCitation":"(Iordache, 2022)","noteIndex":0},"citationItems":[{"id":56,"uris":["http://zotero.org/users/local/PTzmT0bS/items/HVYRPFYK"],"itemData":{"id":56,"type":"article-journal","abstract":"In the context of Netflixs rapid expansion in European markets and its growing investments in original content, this article conducts a comparative case study analysis of Netflix offerings and investment strategies in four European Union countries: Belgium, Romania, Spain, and Sweden. A first aim of the article is to establish the extent to which offerings in these markets confirm or reshape the findings of transnational flow studies on the imbalance of content supply. A second aim is to analyze how these offerings reflect the platforms investment strategies in the different markets. Although findings point to increased diversity in catalog composition, as well as growing investments in European works, Netflix also reconfirms and contributes to existing power imbalances between markets. US content dominates the four European catalogs, while investments in European original content considerably favor strong media markets over weaker ones.","container-title":"Television & New Media","DOI":"10.1177/15274764211014580","ISSN":"1527-4764, 1552-8316","issue":"7","journalAbbreviation":"Television & New Media","language":"en","page":"721-742","source":"DOI.org (Crossref)","title":"Netflix in Europe: Four Markets, Four Platforms? A Comparative Analysis of Audio-Visual Offerings and Investment Strategies in Four EU States","title-short":"Netflix in Europe","volume":"23","author":[{"family":"Iordache","given":"Catalina"}],"issued":{"date-parts":[["2022",11]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Iordache, 2022).
ThreatsIntense Competition
Netflixs market dominance has become unsustainable due to continuous rivalry in the video streaming world. On the contrary, their competitors who provide comparable services at a more affordable price may trigger customers to shift ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"yVN5n0Je","properties":{"formattedCitation":"(Meimaridis, 2023)","plainCitation":"(Meimaridis, 2023)","noteIndex":0},"citationItems":[{"id":71,"uris":["http://zotero.org/users/local/PTzmT0bS/items/95MSFG7X"],"itemData":{"id":71,"type":"article-journal","container-title":"Television by Stream: Essays on Marketing, Content and Audience Worldwide","note":"publisher: McFarland","page":"9","source":"Google Scholar","title":"On Netflixs Alleged Distinction and the Future of Television","author":[{"family":"Meimaridis","given":"Melina"}],"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Meimaridis, 2023).
Regulatory Challenges
Eventually, every country has its own traits in censored content, some of the Netflix series would be off the offering in some areas meanwhile its reputation would get tarnished.
Changing Consumer Preferences
The adaptation or development of the strategy for Netflix is likely to be impacted by shifts in user preferences and viewing behaviour, and it might be necessary for the company to come up with timely changes to address these dynamic consumer needs ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"T5rVs49l","properties":{"formattedCitation":"(Duc0u8217{}Arma, Raats and Steemers, 2021)","plainCitation":"(DArma, Raats and Steemers, 2021)","noteIndex":0},"citationItems":[{"id":79,"uris":["http://zotero.org/users/local/PTzmT0bS/items/JJ8BTMKU"],"itemData":{"id":79,"type":"article-journal","abstract":"Netflix and other transnational online video streaming services are disrupting long-established arrangements in national television systems around the world. In this paper we analyse how public service media (PSM) organisations (key purveyors of societal goals in broadcasting) are responding to the fast-growing popularity of these new services. Drawing on Philip Napolis framework for analysing strategic responses by established media to threats of competitive displacement by new media, we find that the three PSM organisations in our study exhibit commonalities. Their responses have tended to follow a particular evolution starting with different levels of complacency and resistance before settling into more coherent strategies revolving around efforts to differentiate PSM offerings, while also diversifying into activities, primarily across new platforms, that mimic SVoD approaches and probe production collaborations. Beyond these similarities, however, we also find that a range of contextual factors (including path-dependency, the role and status of PSM in each country, the degree of additional government support, cultural factors and market size) help explain nuances in strategic responses between our three cases.","container-title":"Media, Culture & Society","DOI":"10.1177/0163443720972909","ISSN":"0163-4437, 1460-3675","issue":"4","journalAbbreviation":"Media, Culture & Society","language":"en","page":"682-700","source":"DOI.org (Crossref)","title":"Public service media in the age of SVoDs: A comparative study of PSM strategic responses in Flanders, Italy and the UK","title-short":"Public service media in the age of SVoDs","volume":"43","author":[{"family":"DArma","given":"Alessandro"},{"family":"Raats","given":"Tim"},{"family":"Steemers","given":"Jeanette"}],"issued":{"date-parts":[["2021",5]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (DArma et al., 2021).
Part Two - Porters 5 Forces Analysis1. The threat of new entrantsThe possibility of new entrants in the case of the streaming industry is very low. The entrance barrier can be negotiated through creating relevant content and managing the infrastructure which can be very costly in the first step. On the other hand, the subscriptions of contesting players such as Amazon Prime Video and Disney are already getting more parts of the market due to the competition ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"vZ60RpAh","properties":{"formattedCitation":"(Jenner, 2023e)","plainCitation":"(Jenner, 2023e)","noteIndex":0},"citationItems":[{"id":68,"uris":["http://zotero.org/users/local/PTzmT0bS/items/QMMBXYU9"],"itemData":{"id":68,"type":"chapter","container-title":"Netflix and the Re-invention of Television","event-place":"Cham","ISBN":"978-3-031-39236-8","language":"en","note":"DOI: 10.1007/978-3-031-39237-5_9","page":"161-181","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Quality and the Netflix Brand","URL":"https://link.springer.com/10.1007/978-3-031-39237-5_9","container-author":[{"family":"Jenner","given":"Mareike"}],"author":[{"family":"Jenner","given":"Mareike"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Jenner, 2023e). This creates an access barrier that though it may not have been an issue initially is further complicated by the need to cater to more authentic and unique content to attract customers to prefer.
2. Suppliers Bargaining PowerNetflix has enhanced its power over its suppliers as it deals with multiple options for procurement. The license contracts that are intended especially for original content produced by production houses and studios tend to have provisions that mainly control and allocate remuneration based on compulsory factors ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"or2gtfNn","properties":{"formattedCitation":"(Tang and Wei, 2023)","plainCitation":"(Tang and Wei, 2023)","noteIndex":0},"citationItems":[{"id":63,"uris":["http://zotero.org/users/local/PTzmT0bS/items/LB5PULP7"],"itemData":{"id":63,"type":"article-journal","abstract":"Abstractn n Purposen This comparative study of streaming services in different cultural and economic contexts shows how they optimize the user experience by improving recommendation algorithms, upgrading infrastructure, and developing global services, in responding to the crisis of losing subscribers.n n n Methodn We use analysis of industry documents to demonstrate how different approaches to streaming video business value user-generated data and reconstruction practices.n n n Findingsn There is already a similar trend among global streaming platforms to create a pan-media entertainment & cultural service by increasing revenue streams and merchandise offering categories, as well as keeping subscriptions and attracting more viewers in the long run.n n n Practical implicationsn The study displays how streaming platforms with SVOD, AVOD, and Mix-funded modes are changing their business strategies in the current hyperinflationary and increasingly competitive media market, updating how they create user-centered practices in search of ultimate commercial success.n n n Social implicationsn It also illustrates how different commercial streaming service formats end up with similar solutions to the challenges.n n n Originality/valuen The study is a comparative analysis of the streaming phenomenon as it happens in real-time, complementing the observation and evaluation of the latest updates in the streaming industry and predicting the future trends of global brands in the digital ecosystem under different commercial and cultural logics.","container-title":"Online Media and Global Communication","DOI":"10.1515/omgc-2022-0061","ISSN":"2749-9049","issue":"1","language":"en","license":"http://creativecommons.org/licenses/by/4.0","page":"3-24","source":"DOI.org (Crossref)","title":"Streaming media business strategies and audience-centered practices: a comparative study of Netflix and Tencent Video","title-short":"Streaming media business strategies and audience-centered practices","volume":"2","author":[{"family":"Tang","given":"Wenjia"},{"family":"Wei","given":"Mingou"}],"issued":{"date-parts":[["2023",3,28]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Tang and Wei, 2023). The success of this subscription streaming platform depends on how Netflix will manage to build and maintain positive working relations with its suppliers, taking into consideration original and third-party content.
3. Consumer Bargaining PowerCustomers are key players in the decision-making procedures of the streaming business. The customers might not even have significant switching costs, and if that is the case, they could subscribe to a competitor or Netflixs service ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"8S43atyV","properties":{"formattedCitation":"(Straubhaar {i{}et al.}, 2021)","plainCitation":"(Straubhaar et al., 2021)","noteIndex":0},"citationItems":[{"id":60,"uris":["http://zotero.org/users/local/PTzmT0bS/items/UHZH72DJ"],"itemData":{"id":60,"type":"chapter","container-title":"From Telenovelas to Netflix: Transnational, Transverse Television in Latin America","event-place":"Cham","ISBN":"978-3-030-77469-1","language":"en","note":"DOI: 10.1007/978-3-030-77470-7_6","page":"159-201","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Streaming Television, Netflix, and Transverse Transnationalism","URL":"https://link.springer.com/10.1007/978-3-030-77470-7_6","container-author":[{"family":"Straubhaar","given":"Joseph"},{"family":"Santillana","given":"Melissa"},{"family":"De Macedo Higgins Joyce","given":"Vanessa"},{"family":"Duarte","given":"Luiz Guilherme"}],"author":[{"family":"Straubhaar","given":"Joseph"},{"family":"Santillana","given":"Melissa"},{"family":"De Macedo Higgins Joyce","given":"Vanessa"},{"family":"Duarte","given":"Luiz Guilherme"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2021"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Straubhaar et al., 2021). Expense elements and the progressive changes in the product will necessitate the company to keep its platform up-to-date in order to keep its viewers.
4. Threat of SubstitutesThe risk level for Netflix substitutes is considered moderate. The audience that is more familiar with traditional TV and cable services is still growing in some countries and regions where the users of streaming services hardly exist. Moreover, Hulu and Amazon Prime Video also give movies that are against the other streaming online services close to competitors ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"uB2U8ebu","properties":{"formattedCitation":"(Afilipoaie, Iordache and Raats, 2021)","plainCitation":"(Afilipoaie, Iordache and Raats, 2021)","noteIndex":0},"citationItems":[{"id":70,"uris":["http://zotero.org/users/local/PTzmT0bS/items/DUBD4K2N"],"itemData":{"id":70,"type":"article-journal","abstract":"The European audiovisual market has unique contextual characteristics that constrain the sustainability and development of audiovisual content. Among other shifts, the rise of global subscription video-on-demand players like Netflix have been reshaping this market. Although Netflix has been investing in Europe, little is known about their actual investment strategies. This studys goal is to analyse Netflix original investment in European scripted series and examine their implications for the European market. Based on a mapping of all European Netflix Originals, we identify four investment patterns. The analysis shows a significant uptake of Netflix investment, yet concurrently these reinforce existing discrepancies between large and small states in Europe.","container-title":"Critical Studies in Television: The International Journal of Television Studies","DOI":"10.1177/17496020211023318","ISSN":"1749-6020, 1749-6039","issue":"3","journalAbbreviation":"Critical Studies in Television","language":"en","page":"304-325","source":"DOI.org (Crossref)","title":"The Netflix Original and what it means for the production of European television content","volume":"16","author":[{"family":"Afilipoaie","given":"Adelaida"},{"family":"Iordache","given":"Catalina"},{"family":"Raats","given":"Tim"}],"issued":{"date-parts":[["2021",9]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Afilipoaie et al., 2021). Although the possibility of Netflix being complimented is great, the wide range, peoples personalisation and length of the library compensate for this providing better service and experience to the customers as compared to its substitute.
5. Competitive RivalryThe highest level of competition between the streaming service providers comes from their very distinct approaches. Netflix not only is faced with the main challengers on its way taken by Amazon Prime Video, Disney, HBO Max and Hulu but it also needs to deal with satellites in the local markets of particular countries. Netflix has been doing leadership by producing content, localising user interfaces, and expanding globally. Such three elements have also helped them to advance their competitiveness.
Part Three Service Lifecycle1. Service Strategy Demand ManagementDemand management in the case of Netflix refers to predicting the user demand at different hours of the day and almost the whole earth for the company to be sure of the capacity to fulfil its streaming service without any route ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"Eefr2Hzz","properties":{"formattedCitation":"(Walter, 2023)","plainCitation":"(Walter, 2023)","noteIndex":0},"citationItems":[{"id":81,"uris":["http://zotero.org/users/local/PTzmT0bS/items/H72WGUYK"],"itemData":{"id":81,"type":"article-journal","container-title":"Digital Transformation and Society","issue":"1","note":"publisher: Emerald Publishing Limited","page":"2741","source":"Google Scholar","title":"The centrality of a digital strategy for societal and business innovations","volume":"2","author":[{"family":"Walter","given":"Yoshija"}],"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Walter, 2023). Netflix can use this particular approach to forecast the demand as follows below:
Real-time Data Analytics
Netflix has to install AI-based real-time data mining systems which provide comprehensive user activity and related demand analysis as per continual viewing ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"SYKXTqnP","properties":{"formattedCitation":"(Iordache, Raats and Mombaerts, 2023)","plainCitation":"(Iordache, Raats and Mombaerts, 2023)","noteIndex":0},"citationItems":[{"id":80,"uris":["http://zotero.org/users/local/PTzmT0bS/items/6FM2WVZY"],"itemData":{"id":80,"type":"article-journal","container-title":"Studies in Documentary Film","DOI":"10.1080/17503280.2022.2109099","ISSN":"1750-3280, 1750-3299","issue":"2","journalAbbreviation":"Studies in Documentary Film","language":"en","page":"151-171","source":"DOI.org (Crossref)","title":"The Netflix Original documentary, explained: global investment patterns in documentary films and series","title-short":"The Netflix Original documentary, explained","volume":"17","author":[{"family":"Iordache","given":"Catalina"},{"family":"Raats","given":"Tim"},{"family":"Mombaerts","given":"Sam"}],"issued":{"date-parts":[["2023",5,4]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Iordache et al., 2023). Researching customers behaviour, peak hour usage, and local needs patterns will form a solid foundation to work around seasonalities.
Machine Learning Algorithms
The application of machine learning then can help the organisation build future forecasts by using the data from the evaluated consumer order patterns (Mohammed, 2021). Based on the analysis of these models, the company can trace the peak time of demand, thus helping to save resources by efficient usage thereof.
Content Release Timing
Netflix, particularly, needs to make timely and artful updates to the platform for its members to effectively deal with the production of their demand ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"lGcmxSVX","properties":{"formattedCitation":"(Jenner, 2023f)","plainCitation":"(Jenner, 2023f)","noteIndex":0},"citationItems":[{"id":57,"uris":["http://zotero.org/users/local/PTzmT0bS/items/3LXJJCGL"],"itemData":{"id":57,"type":"chapter","container-title":"Netflix and the Re-invention of Television","event-place":"Cham","ISBN":"978-3-031-39236-8","language":"en","note":"DOI: 10.1007/978-3-031-39237-5_12","page":"227-250","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"The Transnational and Domestication: Netflix Texts","title-short":"The Transnational and Domestication","URL":"https://link.springer.com/10.1007/978-3-031-39237-5_12","container-author":[{"family":"Jenner","given":"Mareike"}],"author":[{"family":"Jenner","given":"Mareike"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Jenner, 2023f). It might be achieved by using TV channels that the viewers really enjoy and watching them not during peak hours to balance traffic and reduce the load of the servers.
2. Service Design Availability Management
Netflixs service design on availability management enables streamers to have their streaming service offered discontinuously all the time ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"l9yqxZYU","properties":{"formattedCitation":"(Wayne and Sienkiewicz, 2023)","plainCitation":"(Wayne and Sienkiewicz, 2023)","noteIndex":0},"citationItems":[{"id":62,"uris":["http://zotero.org/users/local/PTzmT0bS/items/JBN6UDHP"],"itemData":{"id":62,"type":"article-journal","abstract":"Using the media industry studies approach, this article examines the acquisition strategies and licensing practices employed by three recently launched niche Jewish/Israeli subscription video on-demand (SVOD) services. Drawing on qualitative interviews with executives and publicly available materials, this analysis argues that these services acquire film and television titles through a combination of traditional and innovative licensing arrangements intended to maximize access to Jewish-themed or Israeli-produced content unwanted by better funded platforms. The findings reveal the ways in which access to specific kinds of content is dependent on executives ability to leverage preexisting industry-specific professional relationships as they attempt to maximize the value created from limited economic resources. As such, this article offers insights by contextualizing licensing practices being employed by niche SVODs across film and television industries while also highlighting the limitations of using the mainstream/niche binary to understand streaming distribution.","container-title":"Television & New Media","DOI":"10.1177/15274764221100474","ISSN":"1527-4764, 1552-8316","issue":"3","journalAbbreviation":"Television & New Media","language":"en","page":"298-315","source":"DOI.org (Crossref)","title":"We Dont Aspire to Be Netflix: Understanding Content Acquisition Practices Among Niche Streaming Services","title-short":"We Dont Aspire to Be Netflix","volume":"24","author":[{"family":"Wayne","given":"Michael L."},{"family":"Sienkiewicz","given":"Matt"}],"issued":{"date-parts":[["2023",3]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Wayne and Sienkiewicz, 2023). To ensure high operational availability, Netflix should prioritise the given IT infrastructure recommendations and should focus on the following:
Redundancy and Failover Mechanisms
One will achieve this with the concept of redundancy and this will entail the implementation of failover mechanisms in the critical part of the components that make up the infrastructure ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"SHSMD8Tb","properties":{"formattedCitation":"(Schauerte, Feiereisen and Malter, 2021)","plainCitation":"(Schauerte, Feiereisen and Malter, 2021)","noteIndex":0},"citationItems":[{"id":55,"uris":["http://zotero.org/users/local/PTzmT0bS/items/XAR6PQNG"],"itemData":{"id":55,"type":"article-journal","container-title":"Journal of Cultural Economics","DOI":"10.1007/s10824-020-09389-x","ISSN":"0885-2545, 1573-6997","issue":"2","journalAbbreviation":"J Cult Econ","language":"en","page":"263-293","source":"DOI.org (Crossref)","title":"What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry","title-short":"What does it take to survive in a digital world?","volume":"45","author":[{"family":"Schauerte","given":"Ricarda"},{"family":"Feiereisen","given":"Stphanie"},{"family":"Malter","given":"Alan J."}],"issued":{"date-parts":[["2021",6]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Schauerte et al., 2021). This will increase the quality of the service and it will reduce service disruptions due to hardware or software failure.
Geographically Distributed Data Centers
Netflix needs to enable the possibility of placing cloud storage copies in physically different data centres. It is important to improve the latency. This will increase the perception of regions likewise for the subscribers.
Load Balancing
Load balancing techniques will be deployed to share users requests uniformly across the servers in a way that prevents a single instance from succumbing to the pressure and creates efficient resource utilisation.
3. Service Transition - Release and Deployment ManagementThe required procedure of release control and deployment management during the Netflix service transition implies a consideration of how the software updates are managed and keeping the network quality high ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"M2m2P2AB","properties":{"formattedCitation":"(Barra and Scaglioni, 2022)","plainCitation":"(Barra and Scaglioni, 2022)","noteIndex":0},"citationItems":[{"id":58,"uris":["http://zotero.org/users/local/PTzmT0bS/items/L4IJILLK"],"itemData":{"id":58,"type":"book","publisher":"Taylor & Francis","source":"Google Scholar","title":"A European Television Fiction Renaissance","URL":"https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9780429326486&type=googlepdf","author":[{"family":"Barra","given":"Luca"},{"family":"Scaglioni","given":"Massimo"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2022"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Barra and Scaglioni, 2022). The following suggestions can be adapted by Netflix to ensure software integrity:
Automated Testing
Netflix needs to automate tests and include all teams in all stages of the process in order to guarantee the quality of the updates (Mohammed, 2021). This approach would reduce the occurrence of the bugs or bugs unintentionally transported to production.
Version Control and Rollback Plans
Version control tools such as git and the back-off plan to roll back to a stable version that will be used in case of serious issues and bugs during the deployment phase can be made (Mohammed, 2021).
Continuous Integration and Continuous Deployment (CI/CD)
CI/CD processes will definitely make updates quite enjoyable task. Hence, updates can be released frequently and with the intention which is to have better software quality and high stability ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"eubt517w","properties":{"formattedCitation":"(Dunleavy, 2023)","plainCitation":"(Dunleavy, 2023)","noteIndex":0},"citationItems":[{"id":61,"uris":["http://zotero.org/users/local/PTzmT0bS/items/5YA8SL3M"],"itemData":{"id":61,"type":"chapter","container-title":"TV Drama in the Multiplatform Era","event-place":"Cham","ISBN":"978-3-031-35584-4","language":"en","note":"DOI: 10.1007/978-3-031-35585-1_1","page":"1-33","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Multiplatform TV, the Cultural Diversification of High-End Drama, and New Coproduction Strategies","URL":"https://link.springer.com/10.1007/978-3-031-35585-1_1","editor":[{"family":"Dunleavy","given":"Trisha"},{"family":"Weissmann","given":"Elke"}],"author":[{"family":"Dunleavy","given":"Trisha"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Dunleavy, 2023).
4. Service Operation Access ManagementPassword Sharing
One of the prime disadvantages of password sharing without authorisation is that this service raises security issues which is one of the drawbacks for streaming platforms including Netflix (Tian, 2022). To minimise the unauthorised sharing of passwords and accounts, Netflix may take action with the following access management methods:
Multi-Factor Authentication (MFA)
Netflix must provide each user an MFA which should be more than just password protect the account. One such possibility is verification through a customised one-time SMS code sent to the users mobile device or email ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"MB1vtAqu","properties":{"formattedCitation":"(Iordache, 2022)","plainCitation":"(Iordache, 2022)","noteIndex":0},"citationItems":[{"id":56,"uris":["http://zotero.org/users/local/PTzmT0bS/items/HVYRPFYK"],"itemData":{"id":56,"type":"article-journal","abstract":"In the context of Netflixs rapid expansion in European markets and its growing investments in original content, this article conducts a comparative case study analysis of Netflix offerings and investment strategies in four European Union countries: Belgium, Romania, Spain, and Sweden. A first aim of the article is to establish the extent to which offerings in these markets confirm or reshape the findings of transnational flow studies on the imbalance of content supply. A second aim is to analyze how these offerings reflect the platforms investment strategies in the different markets. Although findings point to increased diversity in catalog composition, as well as growing investments in European works, Netflix also reconfirms and contributes to existing power imbalances between markets. US content dominates the four European catalogs, while investments in European original content considerably favor strong media markets over weaker ones.","container-title":"Television & New Media","DOI":"10.1177/15274764211014580","ISSN":"1527-4764, 1552-8316","issue":"7","journalAbbreviation":"Television & New Media","language":"en","page":"721-742","source":"DOI.org (Crossref)","title":"Netflix in Europe: Four Markets, Four Platforms? A Comparative Analysis of Audio-Visual Offerings and Investment Strategies in Four EU States","title-short":"Netflix in Europe","volume":"23","author":[{"family":"Iordache","given":"Catalina"}],"issued":{"date-parts":[["2022",11]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Iordache, 2022). The keys given to users will make accounts stronger and protect them from unauthorised access.
Device Authorisation Limits
Netflix probably can establish a limit on the number of devices simultaneously using one account. Another way to safeguard against password problems is by limiting the number of users simultaneously logging in ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"QXGyZMmV","properties":{"formattedCitation":"(Duc0u8217{}Arma, Raats and Steemers, 2021)","plainCitation":"(DArma, Raats and Steemers, 2021)","noteIndex":0},"citationItems":[{"id":79,"uris":["http://zotero.org/users/local/PTzmT0bS/items/JJ8BTMKU"],"itemData":{"id":79,"type":"article-journal","abstract":"Netflix and other transnational online video streaming services are disrupting long-established arrangements in national television systems around the world. In this paper we analyse how public service media (PSM) organisations (key purveyors of societal goals in broadcasting) are responding to the fast-growing popularity of these new services. Drawing on Philip Napolis framework for analysing strategic responses by established media to threats of competitive displacement by new media, we find that the three PSM organisations in our study exhibit commonalities. Their responses have tended to follow a particular evolution starting with different levels of complacency and resistance before settling into more coherent strategies revolving around efforts to differentiate PSM offerings, while also diversifying into activities, primarily across new platforms, that mimic SVoD approaches and probe production collaborations. Beyond these similarities, however, we also find that a range of contextual factors (including path-dependency, the role and status of PSM in each country, the degree of additional government support, cultural factors and market size) help explain nuances in strategic responses between our three cases.","container-title":"Media, Culture & Society","DOI":"10.1177/0163443720972909","ISSN":"0163-4437, 1460-3675","issue":"4","journalAbbreviation":"Media, Culture & Society","language":"en","page":"682-700","source":"DOI.org (Crossref)","title":"Public service media in the age of SVoDs: A comparative study of PSM strategic responses in Flanders, Italy and the UK","title-short":"Public service media in the age of SVoDs","volume":"43","author":[{"family":"DArma","given":"Alessandro"},{"family":"Raats","given":"Tim"},{"family":"Steemers","given":"Jeanette"}],"issued":{"date-parts":[["2021",5]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (DArma et al., 2021). Implementing this measure will enable password safety and prevent multiple users from sharing a password.
Part Four ReflectionThe service lifecycle consists of four major elements namely a) Service strategy, b) Service design, c) Service transition and d) Service operation. For Netflix, the service strategy is the most important one (Tian, 2020). The Service Strategy of Netflix is highly critical as it gives the company the capability to decide what services to use and to further help the company stand out from its competitors ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"MciRqbYs","properties":{"formattedCitation":"(Straubhaar {i{}et al.}, 2021)","plainCitation":"(Straubhaar et al., 2021)","noteIndex":0},"citationItems":[{"id":60,"uris":["http://zotero.org/users/local/PTzmT0bS/items/UHZH72DJ"],"itemData":{"id":60,"type":"chapter","container-title":"From Telenovelas to Netflix: Transnational, Transverse Television in Latin America","event-place":"Cham","ISBN":"978-3-030-77469-1","language":"en","note":"DOI: 10.1007/978-3-030-77470-7_6","page":"159-201","publisher":"Springer International Publishing","publisher-place":"Cham","source":"DOI.org (Crossref)","title":"Streaming Television, Netflix, and Transverse Transnationalism","URL":"https://link.springer.com/10.1007/978-3-030-77470-7_6","container-author":[{"family":"Straubhaar","given":"Joseph"},{"family":"Santillana","given":"Melissa"},{"family":"De Macedo Higgins Joyce","given":"Vanessa"},{"family":"Duarte","given":"Luiz Guilherme"}],"author":[{"family":"Straubhaar","given":"Joseph"},{"family":"Santillana","given":"Melissa"},{"family":"De Macedo Higgins Joyce","given":"Vanessa"},{"family":"Duarte","given":"Luiz Guilherme"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2021"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Straubhaar et al., 2021). The following reasons show why Service Strategy is the most vital component for Netflix: therefore
Content Investment and Differentiation
One of the reasons for the success of Netflix is the Netflix library of original content. Netflix would definitely maintain to stand out and build a loyal audience base with investment content that will meet the needs of the target users in a different location.
Market Expansion and Global Reach
Netflix has a unique set of skills that would help it to enter new markets where there is a clear need for Service Strategy. The Service Strategy presents an interactive, value-added information architecture that gives answers to some questions like; where should the company focus its efforts, how to approach the localisation of content, or how to go around the local regulation frameworks in foreign nations ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"ZgjzMzHO","properties":{"formattedCitation":"(Schauerte, Feiereisen and Malter, 2021)","plainCitation":"(Schauerte, Feiereisen and Malter, 2021)","noteIndex":0},"citationItems":[{"id":55,"uris":["http://zotero.org/users/local/PTzmT0bS/items/XAR6PQNG"],"itemData":{"id":55,"type":"article-journal","container-title":"Journal of Cultural Economics","DOI":"10.1007/s10824-020-09389-x","ISSN":"0885-2545, 1573-6997","issue":"2","journalAbbreviation":"J Cult Econ","language":"en","page":"263-293","source":"DOI.org (Crossref)","title":"What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry","title-short":"What does it take to survive in a digital world?","volume":"45","author":[{"family":"Schauerte","given":"Ricarda"},{"family":"Feiereisen","given":"Stphanie"},{"family":"Malter","given":"Alan J."}],"issued":{"date-parts":[["2021",6]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Schauerte et al., 2021).
User Experience and Personalisation
Netflixs interface which is viewer-friendly and customer-oriented achieves this by allowing users to get a customised list of movie suggestions that are suited to their past choices. Therefore, the Service Strategy is more than just promoting the usage of the data-driven method; it goes further by better organising the data.
ConclusionA key activity, the Service Strategy, is seen as the most significant among all the rest activities but all functions are important to achieve a total business outcome. Netflix managed to grow and stay in the first place in the streaming market. This is the factor that is going to lead to the planned implementation. Netflix will always be among the top streaming services globally if it sticks to the correct content, markets and user experience.
References ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY Afilipoaie, A., Iordache, C. and Raats, T. (2021) The Netflix Original and what it means for the production of European television content, Critical Studies in Television: The International Journal of Television Studies, 16(3), pp. 304325. Available at: https://doi.org/10.1177/17496020211023318.
Barra, L. and Scaglioni, M. (2022) A European Television Fiction Renaissance. Taylor & Francis. Available at: https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9780429326486&type=googlepdf (Accessed: 15 April 2024).
DArma, A., Raats, T. and Steemers, J. (2021) Public service media in the age of SVoDs: A comparative study of PSM strategic responses in Flanders, Italy and the UK, Media, Culture & Society, 43(4), pp. 682700. Available at: https://doi.org/10.1177/0163443720972909.
Dunleavy, T. (2023) Multiplatform TV, the Cultural Diversification of High-End Drama, and New Coproduction Strategies, in T. Dunleavy and E. Weissmann (eds) TV Drama in the Multiplatform Era. Cham: Springer International Publishing, pp. 133. Available at: https://doi.org/10.1007/978-3-031-35585-1_1.
Iordache, C. (2022) Netflix in Europe: Four Markets, Four Platforms? A Comparative Analysis of Audio-Visual Offerings and Investment Strategies in Four EU States, Television & New Media, 23(7), pp. 721742. Available at: https://doi.org/10.1177/15274764211014580.
Iordache, C., Raats, T. and Mombaerts, S. (2023) The Netflix Original documentary, explained: global investment patterns in documentary films and series, Studies in Documentary Film, 17(2), pp. 151171. Available at: https://doi.org/10.1080/17503280.2022.2109099.
Jenner, M. (2023a) Conclusion: The More Things Change, in Jenner, M., Netflix and the Re-invention of Television. Cham: Springer International Publishing, pp. 293300. Available at: https://doi.org/10.1007/978-3-031-39237-5_15.
Jenner, M. (2023b) Controlling Television: TVs Ancillary Technologies, in Jenner, M., Netflix and the Re-invention of Television. Cham: Springer International Publishing, pp. 5565. Available at: https://doi.org/10.1007/978-3-031-39237-5_3.
Jenner, M. (2023c) Introduction: Netflix and the Re-invention of Television, in Jenner, M., Netflix and the Re-invention of Television. Cham: Springer International Publishing, pp. 2152. Available at: https://doi.org/10.1007/978-3-031-39237-5_2.
Jenner, M. (2023d) Netflix and the Re-invention of Transnational Broadcasting, in Jenner, M., Netflix and the Re-invention of Television. Cham: Springer International Publishing, pp. 213225. Available at: https://doi.org/10.1007/978-3-031-39237-5_11.
Jenner, M. (2023e) Quality and the Netflix Brand, in Jenner, M., Netflix and the Re-invention of Television. Cham: Springer International Publishing, pp. 161181. Available at: https://doi.org/10.1007/978-3-031-39237-5_9.
Jenner, M. (2023f) The Transnational and Domestication: Netflix Texts, in Jenner, M., Netflix and the Re-invention of Television. Cham: Springer International Publishing, pp. 227250. Available at: https://doi.org/10.1007/978-3-031-39237-5_12.
Meimaridis, M. (2023) On Netflixs Alleged Distinction and the Future of Television, Television by Stream: Essays on Marketing, Content and Audience Worldwide, p. 9.
Mohammed, I.A., (2021) The interaction between artificial intelligence and identity and access management: an empirical study,International Journal of Creative Research Thoughts (IJCRT), ISSN,2320(2882), pp.668-671.
Schauerte, R., Feiereisen, S. and Malter, A.J. (2021) What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry, Journal of Cultural Economics, 45(2), pp. 263293. Available at: https://doi.org/10.1007/s10824-020-09389-x.
Segarra-Saavedra, J. (2022) In-depth study of Netflixs original content of fictional series. Forms, styles and trends in the new streaming scene. Available at: https://www.researchgate.net/profile/Jesus-Segarra-Saavedra/publication/352020628_Radiografia_de_los_contenidos_originales_de_ficcion_seriada_de_Netflix_Formas_estilos_y_tendencias_en_el_nuevo_escenario_in_streaming/links/60b60f7a299bf106f6ee5048/Radiografia-de-los-contenidos-originales-de-ficcion-seriada-de-Netflix-Formas-estilos-y-tendencias-en-el-nuevo-escenario-in-streaming.pdf (Accessed: 15 April 2024).
Straubhaar, J. et al. (2021) Streaming Television, Netflix, and Transverse Transnationalism, in Straubhaar, J. et al., From Telenovelas to Netflix: Transnational, Transverse Television in Latin America. Cham: Springer International Publishing, pp. 159201. Available at: https://doi.org/10.1007/978-3-030-77470-7_6.
Tang, W. and Wei, M. (2023) Streaming media business strategies and audience-centered practices: a comparative study of Netflix and Tencent Video, Online Media and Global Communication, 2(1), pp. 324. Available at: https://doi.org/10.1515/omgc-2022-0061.
Tian, Y., Zhao, M., Liu, M., Liao, Y., Huang, C. and Hu, M. (2022) Hybrid modeling methodology for integrating customers behaviors into system simulation to improve service operations management.Simulation Modelling Practice and Theory,115, p.102445.
Walter, Y. (2023) The centrality of a digital strategy for societal and business innovations, Digital Transformation and Society, 2(1), pp. 2741.
Wayne, M.L. and Sienkiewicz, M. (2023) We Dont Aspire to Be Netflix: Understanding Content Acquisition Practices Among Niche Streaming Services, Television & New Media, 24(3), pp. 298315. Available at: https://doi.org/10.1177/15274764221100474.
