Summary

Assignment 2

Summary

In the first assessment, you used Porters Five Forces, VRIN (or VRIO) and SWOT analyses to identify strategic issues and priorities that need to be addressed for the organisation to be competitive. It is now time to think about the strategy development and implementation process that will deliver superior value to customers more efficiently than rivals.

Referencing is Australian Harvard (AGPS) and outlined in the HYPERLINK "https://learning.aib.edu.au/mod/resource/view.php?id=87756" t "https://mail.google.com/mail/u/1/" l "inbox/_blank" AIB Style Guide.

Note: Insert this summary description in Smarthinking. HYPERLINK "https://learning.aib.edu.au/mod/lti/view.php?id=124223" t "https://mail.google.com/mail/u/1/" l "inbox/_blank" Submit your assessment for writing feedback from Smarthinking.

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Learning Outcomes (LO)

Demonstrate advanced understanding of contemporary strategic management theory, concepts, and principles (LO#1).

Demonstrate advanced knowledge of how strategy formulation & strategy implementation processes work in contemporary organisations (LO#2).

Conduct an in-depth analysis of the internal and external environment using appropriate strategic management concepts and tools (LO#3).

Evaluate different strategic alternatives and suggest an appropriate and ethical pathway for a business to build and sustain competitive advantage (LO#4)

Demonstrate ability to synthesise a range of business and management concepts when undertaking strategic analysis (LO#5)

Task

Building on your analysis in the first assessment, recommend competitive strategies (e.g., broad low-cost strategy, focused low-cost strategy, broad differentiation strategy, focused differentiation strategy, best cost strategy) for the current competitive conditions. Then, identify complementary strategic actions to maximise the overall strategy. Finally, examine the role of ethics, organisational cultureand leadership in relation to your recommended competitive strategy and strategic actions.

Procedures

Your report needs to address the following requirements:

Introduce the report (~100 words)

Recap the organisational and industry context (~100 words)

Briefly explain the strategic issues from your analysis in the first assessment and why (~300 words)

Recommend and justifyoneof the five generic competitive strategies to address the prioritised strategic issues for the organisation in the current competitive conditions (~600 words).

Identify and evaluatethreecomplementary strategic actions that could be taken to strengthen the organisations competitive position and overall strategy (e.g., offensive, defensive, first mover strategy, blue-ocean strategy, merger, acquisition or strategic(~900 words)

Discuss the followingthreeareas the organisation should consider in the implementation of the recommended generic strategy and complementary strategic actions (~900 words):

Ethics

Organisational culture

Leadership

Conclude the report (~100 words).

Requirements

Note: Allwritten assessmentsshould be submitted asWord files (.docx)(Word is available from your AIB HYPERLINK "https://www.office.com/?auth=2&home=1" t "https://mail.google.com/mail/u/1/" l "inbox/_blank" Office 365account).

The required word length for this assessment is 3000 words (+10% tolerance)

In terms of structure, presentation and style you are required to use:

AIB standard report format - HYPERLINK "https://learning.aib.edu.au/mod/resource/view.php?id=124735" t "https://mail.google.com/mail/u/1/" l "inbox/_blank" 9001SMGT Assessment 2 template

AIB preferred Microsoft Word settings - see the AIB Style Guide

This assessment requires you to use a minimum offour (4)credible academic sources in addition to your textbook. You may also use current company, industry, government and media sources to support your statements, but these will NOT count toward the minimum required credible academic sources for your assessment. Most web-based sources are not sufficiently rigorous and credible for use in academic assessments and will NOT count toward the minimum required credible academic sources for your assessment. For further guidance, refer to HYPERLINK "https://learning.aib.edu.au/mod/glossary/showentry.php?eid=390&displayformat=dictionary" t "https://mail.google.com/mail/u/1/" l "inbox/_blank" Scholarly, academic & peer-reviewed journals.

You must appropriately acknowledge all sources of information in your assessment with the AIB Harvard author-date style of referencing see the HYPERLINK "https://learning.aib.edu.au/mod/resource/view.php?id=87756" t "https://mail.google.com/mail/u/1/" l "inbox/_blank" AIB Style Guideand HYPERLINK "https://www.aib.edu.au/policies-and-procedures/" t "https://mail.google.com/mail/u/1/" l "inbox/_blank" Assessment Policy.

The title page, executive summary, table of contents, reference list and appendix are not included in the word count.

Assessment example

The purpose of the example is to stimulate your critical thinking. Comments indicate areas of strength and opportunities for improvement for you to consider. However, the example does not provide a model answer. You must follow the assessment instructions with regard to content.

HYPERLINK "https://learning.aib.edu.au/mod/resource/view.php?id=124222" t "https://mail.google.com/mail/u/1/" l "inbox/_blank" Assessment 2 example

9001SMGT Strategic Management

AQF Level 9

[Student name]

[Student number]

[Term and Year]

Assessment 2 Strategy development and implementation report

[insert title including name of organisation here]

Word count: [.. insert word count here ..]

Executive summary

[The executive summary gives your reader an overview of the report. Before going through the entire report, readers first want to see the summary. In fact, in many busy business situations, decisions are sometimes made solely based on the executive summary, particularly if it is persuasive. Your executive summary should include what you did, how you did it (Background), why you did it (Purpose), what your main findings were, and what your key recommendations are (Results). Although the executive summary appears at the beginning of the document, it should be written after completing the assessment. An executive summary always appears on a separate page. It does not have any subheadings and should not include in-text citations (references). An executive summary in an assessment report is usually one or two paragraphs in length and typically should not be more than 250 words. An executive summary of a project can be longer but should never be more than a page in length. The executive summary is not included in the word count. ]

Table of contents

[On a separate page. You can update the ToC by right-clicking on the ToC and selecting Update field}

TOC o "1-3" h z u Executive summary PAGEREF _Toc129449109 h 11Introduction PAGEREF _Toc129449110 h 32Organisation and industry context PAGEREF _Toc129449111 h 33Critical strategic issues PAGEREF _Toc129449112 h 34Competitive strategy PAGEREF _Toc129449113 h 35Complementary strategic actions PAGEREF _Toc129449114 h 36Implementation PAGEREF _Toc129449115 h 47Conclusion PAGEREF _Toc129449116 h 4References PAGEREF _Toc129449117 h 5Appendix 1 PAGEREF _Toc129449118 h 6

Introduction[The introduction explains to your reader what you are going to tell them in the body of your assessment. The first paragraph of your introduction briefly gives the background to the assessment and explains the circumstances which give rise to the need for a report. Your second paragraph should state the aim, purpose or objective of the assessment, and the scope of your report. It should mention any limitations and should present a very brief summary of the sections. The introduction in an assessment report should not take more than about half a page. (~100 words.]Organisation and industry context [In this section, recap the organisational and industry context. (~100 words).]Critical strategic issues[Briefly explain the strategic issues from your analysis in the first assessment and identify the key issues the organisation should prioritise and why. Divide your discussion into logical subsections. To insert subheadings into the Table of Contents in Microsoft Word, highlight the subheading, go to References, then Add Text, Level 2. (~400 words).]

Competitive strategy[Recommend and justify one of the five generic competitive strategies to address the prioritised strategic issues for the organisation in the current competitive conditions (~600 words).]

Complementary strategic actions[Identify and evaluate three complementary strategic actions that should be taken to strengthen the organisations competitive position and overall strategy (e.g., offensive, defensive, first mover strategy, blue-ocean strategy, merger, acquisition or strategic alliance). Divide your discussion into logical subsections. (~800 words).]

Implementation[Select and discuss three areas the organisation should consider in the implementation of the recommended generic strategy and complementary strategic actions. Divide your discussion into logical subsections. (~800 words):

Ethics

Organisational culture

Leadership

Sustainability ]Conclusion[The conclusion should summarise and tie together the whole of the assessment without introducing new material. A final sentence of the report could be used to demonstrate that the purpose of the assessment task (stated in the introduction section) has been achieved (~200 words).]

References

[On a separate page, a complete listing of all the references you have cited, assembled in alphabetical order by author surname, must be provided. See the AIB Style Guide for format. This section is excluded from the word count.]

Appendix 1

[Each appendix is presented on a separate pageAppendix 1: [title] This section is excluded from the word count.]

If you have used internal (not publicly available) secondary data sources, include a signed Organisational Consent as an appendix.