Template 2.1 : BGP7730 Flows of Ideas
- University :
Victoria University Exam Question Bank is not sponsored or endorsed by this college or university.
Template 2.1 : BGP7730 Flows of Ideas
Group Number: 7
Project Number & Name:
Topic Research Problem Justification for research problem (empirical and theoretical justification) Deficiencies in Evidence Research Questions
Developing Consumer Trust and Brand Reliability through Sustainable Marketing Communications in the Casual Footwear Industry: An Australian Outlook.
Comparing the impact of sustainable marketing strategies on overall consumer behavior and purchase decisions and how brands can respond to emerging sustainability trends
Drivers of consumer brand trust and credibility in sustainable footwear brands Empirical:
Growing importance of sustainable business practices
Strong influence of digital channels & brand endorsements
Changing consumer behaviors
Increased Consumer trust in ratings and reviews
Theoretical:
Consumer decision making models
Corporate social responsibility theory
Integrated Marketing Communications
Behavioral theories
Social influence theories
Demographic variability of existing research on sustainability in footwear
Generalization of Findings
Consumer Segmentation Limitation
Industry specific insights
Data collection methods How does marketing channels such social media, influencer endorsements and online ratings contribute in consumer decision-making for buying sustainable casual footwear?
Based on research, how does storytelling and transparency in sustainable practices affect consumer trust and brand preference in casual footwear industry?
