Tesla is generally recognized as the first modern electric vehicle, although electric cars can be traced back to 1888. However, Teslas introduction

Overview

Tesla is generally recognized as the first modern electric vehicle, although electric cars can be traced back to 1888. However, Teslas introduction of its first car in 2008, the use of lithium batteries and its subsequent global expansion made them a leading market player in the sector. Over the years, new competitors have emerged, most notably BYD from China, which now produces more electric vehicles than Tesla as of January 31,2024. BYD overtook Tesla to become the worlds biggest EV manufacturer in 2022. In 2023, BYD sold over 3 million cars in 2023 compared to Teslas 1.8 million sales((Source:https://www.ev-volumes.com/).

Your task:

Assume Tesla has hired you as a consultant, and your task is to:

Question 1

Apply the 3I Design Thinking model to recommend strategies for Tesla to continue growing its market share against competitors such as BYD,Wulang,Volkswagen and GAC Motor.

Question 2

Develop a new personna that is aligned to your recommended strategies demonstrating how empathy can influence your persona development.

At least 3-5 references.eg. 3I model and empathy-related materials,cCovid Supply chain disruptions

Structure

Around the questions-

Question 1-Application of # I modelQuestion 2-Heading- Personna Development and Application of Empathy

Marking Criteria:

Criteria High Distinction Distinction Credit Pass Unsatisfactory

PLO 4.1Define well- formulated problems that demonstrate the nature of problems Clear and insightful outline of problems demonstrating their impact. Excellent consideration of all relevant contextual factors

(5) Clear and insightful outline of problems demonstrating their impact. Detailed consideration of all relevant contextual factors

(4) Outline of problems is clear. Includes good consideration of most relevant contextual factors (3) Outline of problems is superficial. Includes some consideration of major relevant contextual factors (2.5) Superficial problems outlined. Does not Include consideration of relevant contextual factors

(0-2)

PLO 4.2 Application of the 3I Design Thinking model to develop strategies Outstanding application of 3I model has been used to identify multiple strategies for regaining market share and customer confidence. Strategies indicate a deep comprehension of the problems. (9-10) Comprehensive application of 3I model has been used to identify multiple strategies for regaining market share and customer confidence. Strategies indicate a deep comprehension of the problems.

(8) Application of 3I model has been used to identify some strategies for regaining market share and customer confidence. Strategies indicate some comprehension of the problems.

(6-7) Application of 3I model is superficial to identify limited strategies for regaining market share and customer confidence. Strategies indicate limited comprehension of the problems.

(4-5) Application of 3I model is difficult to evaluate because it is vague or indirectly addresses the problems.

(0-3)

Development of a relevant Persona demonstrating Influence of empathy on recommended strategies Outstanding persona development and demonstration of how empathy has influenced recommended strategies

(5) Comprehensive persona development and demonstration of how empathy has influenced recommended strategies.

(4) There is development of a persona and some demonstration of how empathy has influenced recommended strategies.(3) There is superficial development of a persona and demonstration of how empathy has influenced recommended strategies.

(2) There is no persona development nor demonstration of how the empathy has influenced recommended strategies.

(1)

Use writing style appropriate to purpose, context and audience Use relevant sources and correct referencing. Outstanding use of appropriate format and discipline-specific language indicates a comprehensive understanding of the context, audience and purpose of the assigned task. Sources are well-chosen and are accurately identified and acknowledged in the approved referencing style. Text shows evidence of thorough and comprehensive editing.

The level of presentation meets the professional standards of the discipline.(5) Comprehensive use of appropriate format and discipline-specific language indicates a comprehensive understanding of the context, audience and purpose of the assigned task. Sources are well-chosen and are accurately identified and acknowledged in the approved referencing style. Text shows evidence of thorough and comprehensive editing.

The level of presentation meets the professional standards of the discipline(4) Use of language and format indicates adequate consideration has been paid to the context, audience and purpose of the assigned writing task.

Sources are generally identified and acknowledged with some minor inaccuracies in referencing. Text shows some evidence of referencing.(3) There is superficial use of language and format indicates adequate consideration has been paid to the context, audience and purpose of the assigned writing task.

Sources are generally identified and acknowledged with some minor inaccuracies in referencing. Text shows some evidence of referencing.(2) Use of language and format indicates minimal attention has been paid to the context, audience and purpose of the assigned writing task.

Sources are not appropriately identified and acknowledged. Text demonstrates little or no evidence of crediting.

(1)