The Key Facts about the Company/Industry and Consumer's - Management Assignment Help

Assignment Task:

Task Description
You have been assigned to develop a new service product concepts for a reputed service providing company. You will consider consumers recent feedback and map those to understand and outline expected consumer values for the service product concept. The poster should explain how you have developed the “service product concept, what value propositions you are offering to your target market, and explain why the service product concept has a potential in the market.

Your poster presentation should include the following key features.

Explanation: 
Identify the key facts about the company/industry and consumers online reviews/feedback.

Demonstration: 
Provide the detailed search process you have conducted to find an innovative service product concept.

Identification: 
Analyse consumers reviews and identify the critical value propositions.

Justification: 
Explain why the service product concept' is innovative and attractive to the market.

Presentation: 
Present the poster with greater clarity including expression, style and format, citations and references (max. 3).

Please find below some notes for this task.
Consider Web sources, including product reviews and google reviews etc. to search consumers reviews of a company/brand you would like to work with.

The mapped and designed service product concept should be presented as a poster on an A3 size paper.

You also need to study various secondary sources, including annual reports, trade journals, published research studies, company Website, reviews, company press releases and news, advertisements and the like to identify an authentic service product concept for the company of your interest.

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