Title which describes i) The intervention ii) the target population iii) the health problem/intended outcome.

Title which describes i) The intervention ii) the target population iii) the health problem/intended outcome.

Identify a local or national public health problem

Write a proposal (max. 2000 words) for relevant public health decision makers (e.g. Director of Public Health, commissioners etc.)

why the intervention is needed (that is, the public health problem)

why you have selected this particular intervention (as opposed to a different intervention, taking into account the evidence base for the intervention),

how the intervention will be delivered

how you intend to evaluate it after it has been implemented

Background -300 wordsProvide a brief background to the problem: Explain what the problem is, describe the current scale of the problem and what is currently being done to resolve it. This should be made specific to your context.

Overview of the intervention and delivery strategy -850 wordsIdentify the intervention that you are recommending and explain why you are proposing this intervention, as opposed to one of the other interventions that could be used to address this problem.

Describe the evidence which demonstrates that this is an effective intervention and suitable for your setting.

Provide some detail about how the intervention will be delivered in your setting.

Explain why this is likely to be the most effective and feasible way to deliver the intervention to your target population.

Logic model -100 wordsPresent a logic model for the intervention (not included in the word count).

Evaluation -800 wordsDescribe the methods for a summative evaluation of your intervention comprising and outcome and a process evaluation. Summarise the purpose of the evaluation, the evaluation questions, your proposed outcomes, study design, and which data will be used. If you are proposing primary data collection, give an overview of how the data will be collected. Remember to justify your choice of methods and discuss the strengths and limitations.

TimelineSummarise the timescales for the intervention, including the evaluation, in a GANTT chart (not included in the word count).

Recommendation -50 wordsMake a recommendation that is clear and substantiated by the evidence you have put forward.

ReferencesA maximum of 20 references (not included in the word count).

Formative assessment form

Student name Preethy Chinnathambi

What is the public health problem to be addressed, and what is the target population? (max 50 words)

Childhood overweight and obesity is the raising concern globally including India. Childhood obesity may lead to obese adolescence and adulthood leading to co-morbidities and subsequent raise in healthcare demand. Thus, preventing obesity at the earliest is benefitting more. Therefore, primary age group children are targetted.

Proposed intervention (max 100 words)

With the advancement and wide outreach of social marketing among the public in the recent era, this platform can be used to address the above health issue. Social marketing has been previously found to be successful in India in raising awareness on HIV/AIDS, Family planning, COVID-19 pandemic, etc. The vital factor to be considered in preventing childhood obesity is raising awareness and encouraging behavioural changes towards healthy lifestyle among children. Social marketing is one of the major influencers among young children. Delivering structured programs by social marketing can be promising in combating obesity among children.

Evaluation questions (max 100 words)

Outcome evaluation questions

What is the obesity prevalence among primary children in India?

What is the impact of social marketing in influencing healthy life choices among the children?

Process evaluation questions

What is the reach of social marketing among children?

What are the obstacles in reaching the target population?

Feedback (to be completed by module convenor)

Exact age range please? Overweight or obese children or all children- target population is unclear?

Is this an evidence-based intervention? What is the exact intervention eg a health promotion intervention?

Evaluation questions- how these will be assessed/measured? Why prevalence and not incidence after intervention delivery? What will be the evaluation design?