UNIVERSITY OF SOUTH AUSTRALIA
UNIVERSITY OF SOUTH AUSTRALIA
Assignment Cover Sheet
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Name: Jaliron Kogoya
Mail ID 1 1 0 1 8 6 6 7 7
Email: kogjy002@mymail.unisa.edu.au
Course code and title: INFS 2036 Dashboard Proposal
School: Program Code: (DBRF)
Course Coordinator: Dr Belinda ChieraTutor: Miss Celine Northcott
Day, Time, Location of Tutorial/Practical: Thursday, 11.00. City West CWE/GK3-19 (Tutorial)
Assignment number: Part 1 Due date: 9:00am 31/03/2021
Assignment topic as stated in Course Outline: YouTube
Further Information: (e.g. state if extension was granted and attach evidence of approval, Revised Submission Date)
I declare that the work contained in this assignment is my own, except where acknowledgement of sources is made.
I authorise the University to test any work submitted by me, using text comparison software, for instances of plagiarism. I understand this will involve the University or its contractor copying my work and storing it on a database to be used in future to test work submitted by others.
I understand that I can obtain further information on this matter at https://lo.unisa.edu.au/course/view.php?id=3839
Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement.
Signed: Jaliron Kogoya Date: 30/03/2021
Date received from student
Assessment/grade Assessed by:
Recorded: Dispatched (if applicable):
Table of Contents
TOC o "1-3" h z u Executive Summary PAGEREF _Toc67833883 h 3Introduction PAGEREF _Toc67833884 h 3Choosing an organisation of interest PAGEREF _Toc67833885 h 3Identifying a priority for that organisation PAGEREF _Toc67833886 h 4Identifying questions that support this priority by showing insight PAGEREF _Toc67833887 h 6Conclusion PAGEREF _Toc67833888 h 8References PAGEREF _Toc67833889 h 9Executive SummaryThis section aims to understand the importance and impacts of business intelligence for smoothing the business operations of an organisation. It provides a set of processes, frameworks and technologies to the organisation. Therefore, these elements will be converted into relevant and effective information, which can assist in bringing profitable actions. In this way, the impacts of business intelligence can be seen directly on the business strategy. Different types of software can be used in this context for making a useful conversion. It helps to make fact-based decisions for the betterment of the organisation. In terms of understanding the good impacts of business intelligence, YouTube has been considered for a vast understanding.
IntroductionBusiness intelligence includes different types of activities like analytics of business, data mining, visualisation of different data, using data tools, and the organisation circumstances. In this scenario, the appropriate practices can be followed for the organisation to get assistance in handling more data-driven decisions (Ahmad et al. 2018). Nowadays, different organisations have implemented and followed contemporary business intelligence to understand organisational data and reducing inefficiencies. Its significance is also seen in adapting to different market and supply changes within a short period.
Choosing an organisation of interestThe concept of business intelligence was invented in 1960 and was considered as a system of distributing different information regarding the organisation and the progression can be seen in 1980 with the help of computer models for decision making and shifting the data for a particular perspective to offer particular objectives. In this section, for understanding the perception of business intelligence, YouTube is considered to understand the process and techniques for accumulating storing and identifying the data for the business operations and different activities to enhance the performances of YouTube (Keller, 2018).
In this section, it will be discussed how YouTube takes the assistance of business intelligence in the organisational context:
Identifying different of customers and their pattern of taking services from YouTube and the styles of selling the data.
Assess, check and assume different cells and financial performances of YouTube.
Understanding the cost and implications of recruiting and hiring people for the betterment of the operations of YouTube (Tufekci, 2018).
Gathering information regarding budgeting and different financial planning and forecasting of it.
Check the effectiveness of different marketing campaigns.
Enhance the supply chain effectiveness with the help of business intelligence.
Enhancing relationships with customers
Understanding the customers concerning of social media or YouTube and their behaviour in analytics websites.
Business intelligence helps in performing accurately for precise risk analysis.
Continue competitive intelligence analysis (Arnott et al. 2017).
The importance of business intelligence is high as it assists the organisation to make better decisions with the help of present and past data which have already been used in the business context of YouTube. The process of analysis can leverage business intelligence to offer performances and rivals benchmarks to develop different strategies for running the business of YouTube more efficiently. The supports of analysts can be seen in an easy way to the market trends for enhancing sales or revenues. With the help of analysis, it is possible to accumulate data and it can assist the organisation from compliance to hiring reports. It also helps to identify the ways for enhancing profits and by following this YouTube has gained so much profit in several years. They can also understand the customer behaviour and their expectations of the customers and can compare the data with the rivals. In this way, business intelligence supports YouTube for predicting success and find out optimise operations to check the performances.
Identifying a priority for that organisationThere are different processes and activities that will be discussed or business intelligence from the perspective of YouTube for enhancing the performance level, these are described below:
Data mining: with the help of database statistics and modern machine learning approaches it is possible to understand different trends in big data sets. YouTube is for following the latest strategy to accumulate data.
Reporting: with the help of sharing data analysis to stakeholders YouTube can bring conclusions and make effective decisions for the betterment in the future days.
Performance metrics and benchmarking: after making a comparison with recent performance data compared with the conventional way of storing data it can be concluded that the performances of YouTube have enhanced against objectives with the help of customised dashboards.
Accumulating data: YouTube needs to understand the importance of accumulating data from the visitors subscribers and customers so they can plan and organise all the analytics data in a systematic formation.
Storage of data: irrespective of the size of the business the organisation needs to accumulate and store the data for numerous reasons. For instance, YouTube is one of the successful and renowned social media platforms across the globe. In terms of getting benefits, these stored data need to be e placed in a certain area so that the data stakeholders can access these with the help of SQL database or with the help of any database software. The storage solution for data needs to be up-to-date so that YouTube can act according to the changes in data within a short period.
Descriptive analytics: with the help of preliminary data analysis, it is possible to understand what is happening in the accumulated and stored data of YouTube.
Querying: it is required to understand specific questions asked by the customers and in this context, the importance of Business Intelligence can seem by answering these set of questions with the help of data sets.
Data visualisation: it is important to shift data analysis into a form of visual representation for the betterment and it can proceed with using charts, graphs and different histograms so that the consuming of data can be possible by following a simple manner. YouTube get a lot of advantages in the data visualisation process of business intelligence.
Statistical analysis: after conducting descriptive analytics it is required to collect the results from it and then proceed with exploring the data with the help of statistics and in this way, it is possible to understand how this trend has happened and the reason behind that for YouTube (Calof et al. 2017).
Visual analysis: it is required to collect the data from different types of data sources and analysing the dimensions and assessments of preparing the data analysis for YouTube.
Figure 1: Workflow of Business Intelligence
(Source: Calof et al. 2017)
Identifying questions that support this priority by showing insight
Importance of implementing Business Intelligence in the organisational context of YouTube:
Usability: After applying the business intelligence from the perspective of YouTube, it is difficult to utilize, therefore, the organisation needs to more averse to utilize it within the organisational area (Villamarn and Diaz Pinzon, 2017).
Custom dashboards: In terms of producing the outcomes that YouTube is generally not simply standard reports. YouTube needs to understand the strategies for gaining more profit (Ul-Ain et al. 2019).
Predictive analysis: The capacity to ask "imagine a scenario in which" is significant. Utilizing gathered information, entrepreneurs can utilize this component to assess business choices before they are concluded and make an essential arrangement.
Intuitive reports: YouTube ought to have the option to pull a report depending on the present situation and afterwards drill down into the particulars, look for patterns, sort report information into various sets utilizing new boundaries, and feature information special cases.
Positioning reports: This report includes permits of the YouTube organisation to choose the best and most noticeably poor-performing informational indexes inside the business of YouTube (Vugec et al. 2020). YouTube can go through this to stock on top-of-the-line product and drop low performing merchandise, reward top deals workforce, or recognize the most elevated performing office.
Working in Business Intelligence
The contemporary business intelligence is interactive and approachable for the organisation and that is why the IT department of YouTube finds it important parts for handling different type of data in different levels of users and they are trying to provide convenience to the users so that they can customise dashboards and can generate reports with the help of little notice. The process of business intelligence involves two types of processes for providing convenience to the organisation which are data analytics and business analytics (Saavedra, and Bach 2017). With the help of these two methods, the whole process of YouTube organisation can proceed. The assistance of Business Intelligence can be seen in concluding of the users with the help of data analytics. On the other hand, data scientists try to find out different specifications of data and the existence of contemporary statistics and predictive analytics to understand the patterns and focused future patterns which may arrive in the organisational area of YouTube. Business intelligence takes the assistance of different models and algorithms for understanding and bringing good results from the actionable language.
In this section advancement of implementing business intelligence on the organisational context of YouTube has been considered, which are:
- Enhancing the selling rate to existing customers:
As we already discussed the significance and benefits of using business intelligence in the organisational context of YouTube. It can be concluded that the probability of selling for existing customers will be enhanced with the implementation of business intelligence. Moreover, it has to reach new customers by following strategies (Ainet al.2017). YouTube can also understand and track the data of the customers. It also provides the opportunity to cross-sell different products or services.
- Give Better Customer Service
With the help of Business intelligence, YouTube can easily track all the details of the customers and can easily deal with them. Consequently, in this scenario, the breakdown of purchasing propensities is required. Moreover, YouTube can make a more complete image after understanding the business needs of the clients. With significant knowledge from effective BI programming of YouTube, in terms of the outreaching group, they can easily approach client gatherings in a convenient way for reacting to different questions. In this context, it is required to examine likely freedoms for cost investment funds, for developing new items they can use to develop effective deals.
- Settle on Data-Driven Decisions
In terms of being competitive with rivals in the same market, YouTube follows different market trends and maintaining their competence. In this context, YouTube needs admittance which is dependent on the current data gathered by YouTube for conducting their business. At the same time, YouTube records to utilise this data for driving the choices in the organisational context.
- A Single Source of Truth for Reporting
From the perspective of some organisation, it is seen that the information regarding clients and products come to action in a similar way of maintaining different frameworks and its expansion can be seen across the business of YouTube. On the other hand, this divergence in frameworks cannot be accessed by other people and that is why YouTube has gained much popularity compared with other social media who are making videos. Always follow unique activities for conducting their business profitably and effectively. In this context, the requirements of business knowledge programming can be seen for accumulating crucial business information for YouTube. The coordination of Business Intelligence can be seen in this to follow different effective frameworks which also involves, Endeavour Asset Management, retail location, stockroom/production network the board and client relationship with the executives (CRM). This combination empowers comprehensive information to be estimated through the business knowledge device of YouTube.
Backing for Other Departments
As YouTube is a big organisation, so it needs to handle different departments for smoothly running business operations. Significant insight benefits more than your outreach group (Trieu, 2017).
ConclusionWith the implementation of Business Intelligence, YouTube moves toward each connection with its outreach group of customers completely by considering the expectations of the clients and regions. YouTube can impart progress within a short period and address concerns while enabling them with helpful information, scorecards, and extensive perspectives on all. In this way, they can be addressing the concerns effectively with clients that may bring quick, effective business development.
ReferencesAhmad, I.S. Bakar, A.A. and Yaakub, M.R. 2020. Movie revenue prediction based on purchase intention mining using YouTube trailer reviews. Information Processing & Management, 57(5), p.102278.
Ain, N., Vaia, G., DeLone, W.H. and Waheed, M., 2019. Two decades of research on business intelligence system adoption, utilization and successA systematic literature review. Decision Support Systems, 125, p.113113.
Arnott, D., Lizama, F. and Song, Y., 2017. Patterns of business intelligence systems use in organizations. Decision Support Systems, 97, pp.58-68.
Calof, J., Richards, G. and Santilli, P., 2017. Integration of business intelligence with corporate strategic management. Journal of Intelligence Studies in Business, 7(3).
Isazad Mashinchi, M., Ojo, A. and Sullivan, F.J., 2019, January. Analysis of Business Intelligence Applications in Healthcare Organizations. In Proceedings of the 52nd Hawaii International Conference on System Sciences.
Keller, M.H., 2018. The flourishing business of fake YouTube views. The New York Times, 11.
Saavedra, M.S.M. and Bach, C., 2017. Factors to determine business intelligence implementation in organizations. European Journal of Engineering and Technology Research, 2(12), pp.1-7.
Trieu, V.H., 2017. Getting value from Business Intelligence systems: A review and research agenda. Decision Support Systems, 93, pp.111-124.
Tufekci, Z., 2018. YouTube, the great radicalizer. The New York Times, 10, p.23.
Ul-Ain, N., Vaia, G. and DeLone, W., 2019, January. Business intelligence system adoption, utilization and success-A systematic literature review. In Proceedings of the 52nd Hawaii International Conference on System Sciences.
Villamarn, J.M. and Diaz Pinzon, B., 2017. Key success factors to business intelligence solution implementation. Journal of Intelligence Studies in Business, 7(1), pp.48-69.
Vugec, D.S., Vuki, V.B., Bach, M.P., Jakli, J. and temberger, M.I., 2020. Business intelligence and organizational performance. Business Process Management Journal.
FORMTEXT Reminder! You need to include a coversheet.
FORMTEXT The assignment tab (course site) has a copy for download.
FORMTEXT Replace this page with your completed coversheet
FORMTEXT [Title Page]
FORMTEXT Include the organisation, your name, student ID and this course code at a minimum.
FORMTEXT You can customise the title page beyond this minimum :) Word has templates you may wish to use to improve the title page appearance (yes it can look better than this! :)
-49530280035The report length needs to be as follows:
Overview of Key Priority: At most 3 paragraphs where 1 paragraph is 6-8 sentences.
A well-formed priority will contain a WHAT followed by a combination of HOW and/or WHY for a total of 3 components.
The priority should be written as a single sentence, not in parts. See the workshop and tutorial for examples of how a priority is written in full.
The priority should be clearly presented on its own line (not embedded in a paragraph).
Dashboard Questions: a maximum of 1 page of writing.
Each question should be clearly presented followed by a maximum 1 paragraph explanation (per question) to indicate insights gained by this question/capability it offers, the level of management it is aimed at (Strategic, Tactical, Operational) and whether the question is Elementary, Intermediate or Overall level. The layout is further explained in the Dashboard Questions section in this template.
Data and Data Sources: fill in the data table as provided in this template (see the Data and Data Sources section).
You can customise the table visually as you like, however the column headings and column order should remain unchanged.
Reference list and Word Count: Use the Harvard style of referencing in-text citations. Refer to section on Harvard Rules and Harvard Guide here
http://www.unisa.edu.au/referencingInclude the word count of the submission excluding the title page and references.
Ensure you stay within these limits.
Font Type: up to you, but keep in mind it should be easy to read make it easy for us to give you marks!
Font Size: minimum 11pt (it shouldnt look smaller than this!)
Any text or font size smaller than this sentence will incur 0 marks.
(this is too small! Dont make your text this small!!! )
00The report length needs to be as follows:
Overview of Key Priority: At most 3 paragraphs where 1 paragraph is 6-8 sentences.
A well-formed priority will contain a WHAT followed by a combination of HOW and/or WHY for a total of 3 components.
The priority should be written as a single sentence, not in parts. See the workshop and tutorial for examples of how a priority is written in full.
The priority should be clearly presented on its own line (not embedded in a paragraph).
Dashboard Questions: a maximum of 1 page of writing.
Each question should be clearly presented followed by a maximum 1 paragraph explanation (per question) to indicate insights gained by this question/capability it offers, the level of management it is aimed at (Strategic, Tactical, Operational) and whether the question is Elementary, Intermediate or Overall level. The layout is further explained in the Dashboard Questions section in this template.
Data and Data Sources: fill in the data table as provided in this template (see the Data and Data Sources section).
You can customise the table visually as you like, however the column headings and column order should remain unchanged.
Reference list and Word Count: Use the Harvard style of referencing in-text citations. Refer to section on Harvard Rules and Harvard Guide here
http://www.unisa.edu.au/referencingInclude the word count of the submission excluding the title page and references.
Ensure you stay within these limits.
Font Type: up to you, but keep in mind it should be easy to read make it easy for us to give you marks!
Font Size: minimum 11pt (it shouldnt look smaller than this!)
Any text or font size smaller than this sentence will incur 0 marks.
(this is too small! Dont make your text this small!!! )
Delete this page before submission
18415231140Suggested Assignment Work Timeline
If youre not sure how to start the assignment,
a suggested work breakdown schedule is here.
Week 1: Write the priority and supporting questions after the Week 1 workshop.
Follow the requirements in the Presentation Structure and Contents table on p. 12 of the assignment guide. I have further details in the gold box Overview of Key Priority in this template (see the next page).
Week 2: Write 5 supporting questions after the Week 2 workshop
Follow the requirements in the Presentation Structure and Contents table on p. 12 of the assignment guide (Insights to be gained from the Dashboard).
A poorly-written question will make it very difficult for you to find data. See the tips on how to write good questions in this template (gold box, Dashboard Questions section).
Week 3: Search for reputable supporting data/rewrite questions
Finding data requires perseverance and thinking outside the box by trying different sites and search terms. I have provided a full page of starting points for data sources (see p. 10 of the assignment guide) which you may find helpful.
I also have a list of sources to not use on the same page.
The data you use does not have to be Australian and it does not have to be for the organisation specifically.
You can use sector data or data for a similar organisation (or anything else that you believe is relevant). The point is to show the client what is possible if they use their own data because we do not have access to their internal data warehouse. Sometimes they dont even have that data themselves, so youre also educating them on what data they should collect!
Week 4: Sample Dashboard & References. Write up report in this template.
Follow the requirements in the Presentation Structure and Contents table on pp. 13-14 of the assignment guide.
Finalise your report and SUBMIT!
You have submitted with time to spare and youre a lot more relaxed arent you? I knew you could do it!
00Suggested Assignment Work Timeline
If youre not sure how to start the assignment,
a suggested work breakdown schedule is here.
Week 1: Write the priority and supporting questions after the Week 1 workshop.
Follow the requirements in the Presentation Structure and Contents table on p. 12 of the assignment guide. I have further details in the gold box Overview of Key Priority in this template (see the next page).
Week 2: Write 5 supporting questions after the Week 2 workshop
Follow the requirements in the Presentation Structure and Contents table on p. 12 of the assignment guide (Insights to be gained from the Dashboard).
A poorly-written question will make it very difficult for you to find data. See the tips on how to write good questions in this template (gold box, Dashboard Questions section).
Week 3: Search for reputable supporting data/rewrite questions
Finding data requires perseverance and thinking outside the box by trying different sites and search terms. I have provided a full page of starting points for data sources (see p. 10 of the assignment guide) which you may find helpful.
I also have a list of sources to not use on the same page.
The data you use does not have to be Australian and it does not have to be for the organisation specifically.
You can use sector data or data for a similar organisation (or anything else that you believe is relevant). The point is to show the client what is possible if they use their own data because we do not have access to their internal data warehouse. Sometimes they dont even have that data themselves, so youre also educating them on what data they should collect!
Week 4: Sample Dashboard & References. Write up report in this template.
Follow the requirements in the Presentation Structure and Contents table on pp. 13-14 of the assignment guide.
Finalise your report and SUBMIT!
You have submitted with time to spare and youre a lot more relaxed arent you? I knew you could do it!
Delete this page before submission
Overview of Key Priority
Provide 2-3 paragraphs, where 1 paragraph is 6-8 lines.
The paragraphs should motivate the priority so by the time the client reads it, they have a clear understanding why this is important and relevant. This is a great place to reference sources to back up your argument
The priority should have at least 3 components (WHAT, WHY and/or HOW). A WHAT component is required, however you can use WHY and HOW as needed. A priority could be WHAT/WHY/WHY, WHAT/WHY/HOW, WHAT/HOW/HOW for example.
Present the priority on a separate line after presenting the motivation for it do not embed as part of a paragraph this way it stands out and the client sees it easily.
Present the priority as a single sentence - see the workshop and tutorial for examples. You do not need to write WHAT/WHY/HOW this is to help you formulate your priority, however the client will only see the final product (a fantastic priority they didnt think of themselves which is why they need to hire you )
Dashboard Questions
A maximum of 1 page of writing.
Each question should be clearly presented as indicated below:
Question 1
State the question and explain the insights gained/capability it offers, the level of management it is aimed at (Strategic, Tactical, Operational) and whether the question is at the Elementary, Intermediate or Overall level.
Question 2
State the question and explain the insights gained/capability it offers, the level of management it is aimed at (Strategic, Tactical, Operational) and whether the question is at the Elementary, Intermediate or Overall level.
Continue this structure for Questions 3 5. You are welcome to rename Question 1, Question 2 to something more meaningful if you wish.
Tips on how to write good questions!
Tip #1 There should be one question per priority component. E.g. if your priority is made up of WHAT-WHY-HOW, there should be one question addressing WHAT, one addressing WHY and one addressing HOW. The remaining two questions can be used to further support the priority as you think necessary (e.g. you may wish to focus on 2 more WHY questions, or 1 WHY and 1 HOW, for instance).
Tip #2 A good question is written as either something that can be measured (including time and money) or counted. If you cant picture what is being counted or measured, then rephrase or replace the question with something you can picture being counted or measured, and you will have less difficulty with the data section. (continued over)
E.g. questions such as
What are the impacts of the new training program?
are hard to find data for how do you measure impacts? What would the visualisation look like? I dont know what to picture in my mind if you cant picture it in your mind, you will have a hard time finding data for it.
Questions such as:
How much is spent each year on training programs in across Australia?
can be visualised with a graph because it contains something we can clearly measure (amount spent). E.g. it is easy to picture in our minds we could use bar charts, we could use map and markers to indicate amount spent at different locations
Similarly, the question
How many people participate in training programs?
can also be easily visualised as it is something we can count bar charts, bubble chart with bubbles by program type, maps
Data and Data Sources
Present the data as a table following the layout as shown below. You are welcome to customise this table however it is expected these two columns will be presented in your submission.
Each entry under the column Data Item and Data Sources should clearly state which question the data source will support (it is fine to support multiple questions with one data source).
Sample Dashboard
Search on the web for images of a dashboard to include in the proposal to give the CEO/Owner an idea of what you will build. Alternatively, mock one up using Word, PowerPoint or any other software you like. Include captions and explanation of the dashboard.
A full list of requirements can be found in the Assignment Guide (see the table in the Section Written Proposal for Steps 1, 2 + 3: Presentation + Structure).
Sample dashboards are shown on the following pages to inspire your own dashboard design.
References
Follow UniSA standards for all referencing including Harvard style of referencing. This may be different to what you have seen elsewhere, so if you are unsure check your reference following this guide: www.unisa.edu.au/referencingFurther information is in the Assignment Guide, in the Referencing Guide section (p. 14)
General Presentation Tips:
The marking criteria has allocated 10% of the final mark to presentation.
At a bare minimum we require:
1, The title page should be on a separate page.
2. The overview of the key priority should start on a separate page after the title. All other sections after this overview should flow continuously from one another. Dont start a new page for any of these sections (4 mark penalty).
Were looking forward to seeing your own personal style with your final submission
Checklist before submission:
1. You have checked the contents/layout of this report against the Presentation Structure and Contents table in the Assignment Guide (pp. 12-14) including the referencing style.
2. You have checked the contents of this report against the marking guide against the Assignment Part 1 Marking Criteria table (Assignment Guide, p. 5).
3. You have checked the word count is 1200 words +/- 10% (1080-1320 words). For a full list of what is and is not included in the word count see p.11 of the Assignment Guide.
4. You have deleted all gold boxes (including this one!), the sample dashboards on the following pages as well as the pages explaining the report length page and suggested work timeline.
Remember to delete the gold boxes with instructions before submitting.
We need to remove all evidence of our behind-the-scenes work so the client receives a smooth and professional document.
We cant give away all of our secrets
Delete this page before submission
Sample Dashboards!
To help you think about how to clearly present the dashboard capabilities to your client, I have included two examples of dashboards we have seen in the past. You dont have to follow these exactly, however they may inspire you to think about how you would like to clearly present data for decision-making and interpretation. An advantage of these examples is they made explicit what capabilities the client will be given through the dashboard design, which is why they listen to you in the first place.
Example #1
Example #2
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251140420128413
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51625114570702
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268649870731
001
445070319373855
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The above dashboard is an initial concept and will be altered after collecting all data.
Part 1 will be showing the winning rate of AFC from 2017 2021 and below of the circle, table standing will be stated.
In part 2, the money invested in the past 5 years into the academic system will be show in line graph.
Part 3 is a multi-layer donut chart. The inner donut shows the population in each age groups and the outer layer shows the percentage of positions play by players in the specific age group.
Part 4 shows a tree map. This tree map will show the reason talented players choosing other AFL Clubs
Lastly, part 5 shows the number of youth players made debut in the past 5 years.
