Vertical Garden Panel

Assessment 3:

Vertical Garden Panel

Group 3

Student Name & Id:

Bushra Islam - s4662648

Sandy Sujadi - s4655148

Thomas Christian - s4610051

Key Partners

Consortia - gathering partners that has mutual interest for the project. More ideas plant into the business. A good way of gathering additional capital, Key Activities

Sustainable line production

Building relationship with customers Value Propositions

More environmentally friendly than normal glass panels

Replenish oxygen level in the air instead of causing harm to the atmosphere

Independent water system - lower maintenance cost Customer Relationships

Trust

Communication Customer Segments

25-39 years old up to 60+ years

Medium - high level income

Millennials, architects, and people who care about the environment will be our main customers because they attach great importance to beauty, aesthetics, and usability. They can plant any hydroponic plants or vegetables that they like and and besides its beauty, they can eat it when it is ready to harvest.

Key Resources

Building - to manufacture the panels

Plants

Raw goods - alumunium, PVC pipes, styrofoam - for making concepts

Employees Channels

Website

social media

Advertising

Cooperation with multi-storey development enterprises

Revenue Streams

Direct - sell directly to customers / companies

Investors Cost Structure

Cost based pricing

Projected Timeline to get to Start-Up

1-2 weeks - refining the concept

1-2 weeks - manufacturing the panels

Executive Summary

Urbanization in the 21st century has taken a toll on the environment in different kinds and forms majorly greenhouse effect due to a large amount of carbon dioxide emission. Although urbanization has shrunk the green belt of the world, it has provided an opportunity to us for commencing an innovative agricultural engineering organization that shall specialize in aeroponic technology. This technology helps in growing plants without soil and the roots are suspended in the air and the irrigation system helps in providing nutrient-dense mist.

It is important to note that the Vertical Garden Construction Market in the year 2021 has been valued at $0.64 Billion dollars and has the potential to reach a $1.3 Billion dollar market making it one of the fastest growing industries (Davis & Hirmer, 2015). This kind of aeroponic technology has the potential to produce a diverse array of crops 3 times faster than the traditional method of growing crops. One of the biggest opportunities which can be turned into core strength of the company is the level of competition in the market which is extremely minimal and as the sector is booming; such an organic sector is going to produce amazing results financially and ecologically.

The main motive of this business idea is not for the financial viability or potential it holds but for how much this is going to benefit the society and environment. It can improve the Air Quality Index as it is going to flush more oxygen into the environment (Bagheri Moghaddam, 2022). Furthermore, it will help absorb the carbon dioxide from the atmosphere, which will decrease the trapped heat and consequently it will help decreasing the temperature to a certain degree. This shall also add to the aesthetic value of the building and economic value to the structure of the building.

Description of the Venture

Motive and Mission

The company shall be an eco-friendly vertical gardening enterprise that shall supply living wall structures as preferred by the owners of the building, architects, contractors, or developers. The company shall operate under a parent company as it will be beneficial to claim losses in the initial years and even if profit is received, the tax slab or bracket shall be lower for the company. The mission of the company is to curb pollution in the environment and the primary motive is to provide reduce the economic and carbon footprint in the world. The mission shall include the introduction of agriculture to inner cities, thereby helping the ones who are unable to have or maintain their own garden. The primary goal is to educate our customers on the significance of living a healthier lifestyle. The company is dedicated to developing an educational programmer about the advantages of aeroponics systems and their invaluable functions.

Team Structure

Different tasks according to their skill set shall be given and assigned accordingly and the hierarchy as mentioned in the table shall adhere. Every member of the company shall report to the CEO, whereas the VP Marketing consultant, graphic designer, and human resource manager shall report to the CFO and COO.

Partnerships

As the companys main function is to provide Vertical gardens replacing the skyscraper glass panels with vertical gardens, it shall be viable for the company to be in a partnership with the suppliers of the product. This is going to provide a boost as the company can focus on mainly the prospect of signing new customers, making designs as per the requirement of the architect, and making presentations regarding different kinds of designs which can be implemented on the wall/glass. This shall also help the company retrieve supplies of goods at a reasonable price and shall not be concerned about the logistics of the goods or if the goods get destroyed or perished. The company is going to save a lot of expenses if it enters into a partnership.

References

Davis, M.M. and Hirmer, S., 2015. The potential for vertical gardens as evaporative coolers: An adaptation of the Penman Monteith Equation. Building and Environment, 92, pp.135-141.

Bagheri Moghaddam, F., 2022. Urban vertical garden: ways to improve living conditions by applying green faades in buildings refurbishment at semi-arid climate (Doctoral dissertation, Universitat Politcnica de Catalunya).

PITCH DECK CHECKLIST

Company Overview Details Required Complete (Y/N)

Mission/Vision of the Company Vision & Mission The Team Pictures of the key team members

Titles of the team members

Short summary of prior employment of the team showing domain experience and relevant expertise

Advisors, consultants, and Board members (sometimes included in this slide to bolster credibility) The Problem / Opportunity How big is the problem?

Why is it important?

Who are you solving the problem for? The Solution Articulate your proposed solution and why its better than other solutions in the market The Market Opportunity Define the market you are in.

Set forth the dollar market size.

Include graphs showing that your company will be addressing a large part of the addressable market. The Product / Service What are the key features of the product?

Why do users care about the product?

What are the major product milestones?

What are the key differentiated features of the product?

What additional product features are planned?

Include Videos or pictures The Customers (Potential) Putting up logos The Technology The basic technology backbone

Key intellectual property rights the company has (patents, patents pending, copyrights, trademarks, domain names)

Why the technology is or will be superior

Why it will be difficult for a competitor to replicate the technology The Competition Who are the companys competitors?

What gives your company a competitive advantage?

What are the key differentiating features from your competitors? Traction What early traction has the company gotten (sales, traffic to the companys website, app downloads, growth metrics, etc., as relevant)?

What strategic partnerships have been consummated?

How can the early traction be accelerated?

Press and accolades

Testimonials Business Model How do you make money?

What is the pricing model?

What is the long-term value of a customer?

What are the customer acquisition channels and costs? The Marketing Plan

What key marketing channels will you use (paid search, social media, TV, radio, email marketing, etc.)?

What early successes have you had and what channels have worked?

What are your preliminary customer acquisition costs per customer (and, correspondingly, what is the projected lifetime value of a customer)?

What PR will you be employing?

What early press or buzz have you gotten? Financials

Three- to five-year financial projections

Unit economics

Burn rate

Key metrics that are important to the business (such as annual recurring revenue)

Total revenue and expenses

EBITDA

Key assumptions The Ask

How much money you are you seeking (a range is fine, such as we are seeking $2-$3 million in financing)

How long you think the financing will last (15-18 months)

What major milestones you think you will be able to reach with the financing

What your key use of proceeds from the investment will be (e.g., technology and product development, new hires, capital expenses, marketing, etc.)

Who your existing investors are (highlighting any well-known investors)