You will write a concise project statement that will serve as a plan for your project report. In your project statement, you will introduce your pro

Assessment 1

You will write a concise project statement that will serve as a plan for your project report. In your project statement, you will introduce your project theme and the problem or opportunity you have identified within the case organisation (or industry) you have chosen. You will state the purpose of your research, identify contemporary business theories and analytical frameworks (methods or tools) relevant to the problem or opportunity you have identified, and describe the methodology and secondary data you intend to use to investigate the problem or opportunity.

Subject Learning Outcomes

Critically examine contemporary business theory and practices related to an identified enterprise (or industry) problem or opportunity. [#1]

Demonstrate ability to apply innovative approaches, techniques, ethical perspectives and the use of secondary data, to an identified enterprise (or industry) problem or opportunity. [#2]

Procedure

Use theProject Statement template (.docx)to write up your project statement and seeAssessment 1 example (.pdf).

1. Background

Briefly describe your chosen case organisation (or industry).

2. Theme and problem or opportunity

Briefly state thethemeof your project. Briefly describe your problem or opportunity faced by the case organisation (or industry) that you will focus on in your research project. Provide evidence to support the problem or opportunity in the form of references as provided in the Appendix 1 - Project Reference Map.

3. Purpose of the research

Outline an achievable and realistic purpose for your research, in 12 sentences.

4. Theories and frameworks

Business theory: List three (3) specific contemporary business theories closely related to the identified problem or opportunity. For each theory, briefly explain its relevance to the problem or opportunity (one sentence), and provide at least one credible academic source for each theory listed. Do not list frameworks, strategies, or models.

Analytical frameworks (methods or tools): List three (3) analytical frameworks that could be applied to analyse data. For each analytical framework, briefly explain its relevance to the problem or opportunity (one sentence), and provide at least one credible academic source for each analytical framework listed.

5. Methodology and secondary data

Case study research methodology: Briefly describe the methodological approach (i.e. case study research methodology). At least one credible academic source is used.

Secondary data: Briefly describe the secondary data proposed to be used for the analysis of the problem or opportunity. List the sources of the secondary data to be used (these do not have to be provided in the Appendix 1 - Project Reference Map).

References

This assessment requires you to use a minimum ofeight (8)relevant andcredible academic sources. You may also use credible company, industry, government and media sources (references) to support your statements, but these will NOT count toward the minimum required credible academic sources for your assessment. Many web-based sources are not sufficiently rigorous and credible for use in academic assessments and will NOT count toward the minimum required credible academic sources for your assessment. For further guidance, refer toScholarly, academic & peer-reviewed journals.

You must appropriately acknowledge all sources of information in your assessment following theAIB Style Guide. This includes the use of Generative Artificial Intelligence tools, such as ChatGPT. See relevant sections on 'Academic Integrity', 'Generative Artificial Intelligence' and 'Referencing' in theAIB Style GuideandAcademic Policies and Procedures.

All credible academic resources must be included in Appendix 1: Project Reference Map. For secondary data you need to reference in your references.

Appendix 1 - Project Reference Map

Ensure you use theHYPERLINK "https://learning.aib.edu.au/mod/resource/view.php?id=143095" o "Project_Reference_Map template (.docx)" t "_blank"Project_Reference_Map template (.docx)(as it provides further guidelines) and provide the map as Appendix 1 of your assessment.

Provide the full reference of your credible academic source and specific details of the information that has been used from the credible academic source in your assessment.Be mindful that the reference map is worth 25% of your grade.

Refer to Appendix 1 of theAssessment 1 example (.pdf)for additional guidance.

Structure

In terms of structure, presentation, and style you are required to use:

Ensure all the important points in your arguments are in your text and that the reader does not have to search a table or figure for those points.

Follow the AIB project report format (Project Statement template (.docx))

Referencing is Australian Harvard (AGPS), as outlined in theAIB Style Guide.

AIB preferred Microsoft Word settings - see theAIB Style Guide.

Assessment 2

Your next assessment task is to build up your plan of how you will carry out your research. You will draw on your project statement inAssessment 1to write two sections that feed into your final project report. In the first section, you will critically examine business theories and analytical frameworks from the literature that are relevant to the problem or opportunity and explain and justify why these are relevant and linked to your problem or opportunity. In the second section, you will describe and justify your use of case study research methodology, provide a detailed description of the secondary data you will use, and explain how the analytical framework chosen for secondary data analysis was applied.

Subject Learning Outcomes

Critically examine contemporary business theory and practices related to an identified enterprise (or industry) problem or opportunity. [#1]

Demonstrate ability to apply innovative approaches, techniques, ethical perspectives and the use of secondary data, to an identified enterprise (or industry) problem or opportunity. [#2]

Critically evaluate business (or industry) concepts and synthesise existing research, theory and secondary data to advise business stakeholders on business solutions. [#3]

Procedure

Use theProject Review template (.docx)to write up your project review and seeAssessment 2 example (.pdf). Be sure to incorporate the feedback fromAssessment 1.

1. Purpose of the research

Restate the purpose of the research. Use the 'Purpose of the research' section from your project statement (Assessment 1) and address any comments or feedback received. Changes are indicated with red font colour.

2. Review of theories and frameworks

Provide all credible academic sources used in Appendix 1 - Project Reference Map.

2.1 Review of business theories: Critically examine relevant literature (credible academic sources) and briefly review two (2) specific contemporary business theories that are related to your identified problem or opportunity. Clearly explain and justify why these theories were selected and how they are relevant to your problem or opportunity.

2.2 Review of analytical frameworks: Critically examine relevant literature (credible academic sources) and briefly review and compare two (2) analytical frameworks (methods or tools) that could be applied to analyse data. Clearly explain and justify why these frameworks were selected and how they are relevant to your problem or opportunity.

3. Methodology and methods

Provide all credible academic sources used in Appendix 1 - Project Reference Map.

3.1 Case study research methodology: Describe the use of case study research methodology as it relates to your problem or opportunity with the support of at least one credible academic source. Clearly state whether your case study is based on a case organisation or an industry. Explain the type of case study research approach you plan to undertake (e.g. undertaking a single case study on a case organisation (or industry) or using a single case study approach in which there is a comparison between a case organisation and another case organisation or industry). The case study approach needs to be linked to the problem or opportunity.In your discussion of the case study research methodology, ensure that the following credible academic source has been used to support the use of this methodology:Rashid, Y, Rashid, A, Warraich, MA, Sabir, SS & Waseem, A 2019, 'Case study method: A step-by-step guide for business researchers',International Journal of Qualitative Methods, vol. 18, article 1609406919862424, DOI:10.1177/1609406919862424.

3.2 Secondary data: Provide a detailed description of the secondary data that was used for the analysis of the problem or opportunity. Describe the sources of that secondary data. Briefly discuss the limitations and potential biases as these relate to the data that you are using for the analysis. Provide data sources (these do not have to be provided in the Appendix 1 - Project Reference Map).

3.3 Analytical framework (method or tool): Provide a brief description of the analytical framework that was applied to analyse the secondary data. Discuss and justify why the analytical framework selected is being used for the analysis of the secondary data that you have described in the previous section and how the framework will be applied to the data. Clearly link your justification and discussion to that secondary data and your problem or opportunity. Use relevant literature (credible academic sources) to show what you have learned about the analytical framework and how to apply it correctly.

Tip: Be particularly mindful of the justification of your selection. Please refer to theAssessment 2 rubric (.pdf)for guidance on how the assessment is graded.

References

This assessment requires you to use a minimum ofthirteen (13)relevant and credible academic sources. You may also use credible company, industry, government and media sources to support your statements, but these will NOT count toward the minimum required credible academic sources for your assessment. Many web-based sources are not sufficiently rigorous and credible for use in academic assessments and will NOT count toward the minimum required credible academic sources for your assessment. For further guidance, refer toScholarly, academic & peer-reviewed journals.

You must appropriately acknowledge all sources of information in your assessment following theAIB Style Guide. This includes the use of Generative Artificial Intelligence tools, such as ChatGPT. See relevant sections on 'Academic Integrity', 'Generative Artificial Intelligence' and 'Referencing' in theAIB Style GuideandAcademic Policies and Procedures.

Appendix 1 - Project Reference Map

Ensure you use theHYPERLINK "https://learning.aib.edu.au/mod/resource/view.php?id=143095" o "Project_Reference_Map template (.docx)" t "_blank"Project_Reference_Map template (.docx)(as it provides further guidance) and provide the map as Appendix 1 of your assessment.

Provide the full reference of each credible academic source and specific details of the information that has been used from the credible academic source in your assessment.Be mindful that the reference map is worth 25% of your grade.

Refer to Appendix 1 of theAssessment 1 example (.pdf)for additional guidance.

Structure

In terms of structure, presentation, and style you are required to use:

Ensure all the important points in your arguments are in your text and that the reader does not have to search a table or figure for those points (see section 9.3 of theAIB Style Guide).

AIB the standard report format (Project Review template (.docx))

Apply AIB-preferred Microsoft Word settings - see theAIB Style Guide.

Assessment 3

Your final assessment task is to bring your entire research together in your final project report. You will build on yourassessment 2by addressing and incorporating the feedback that you have received (changes are indicated with red font colour), describe your data analysis and present and explain your findings. You will then critically reflect on your findings, discuss the implications and provide evidence based recommendations. A succinct executive summary, an introduction and a conclusion section complete your final project report. You must provide an updated Appendix 1 - Project Reference Map in your final Project report.

Subject Learning Outcomes

Critically examine contemporary business theory and practices related to an identified enterprise (or industry) problem or opportunity. [#1]

Demonstrate ability to apply innovative approaches, techniques, ethical perspectives and the use of secondary data, to an identified enterprise (or industry) problem or opportunity. [#2]

Critically evaluate business (or industry) concepts and synthesise existing research, theory and secondary data to advise business stakeholders on business solutions. [#3]

Communicate evidenced-based recommendations to stakeholders clearly, persuasively and credibly. [#4]

Procedure

Use theFinal Report template (.docx)to write up your final project report and consult theReport structure guide (.pdf). Be sure to incorporate the feedback fromassessment 2.

1. Introduction

Introduce your project report. Provide background information about your case organisation (or industry), and the problem or opportunity that you are investigating. Mention the theories and analytical frameworks you are reviewing. Briefly introduce the data, methodology and analytical framework that you are using to analyse the data. Finish the introduction with a brief overview of the structure of your report.

Provide all relevant, credible academic sources in Appendix 1 - Project Reference Map.

2. Review of theories and frameworks

Refine the review of theories and frameworks fromAssessment 2and address the feedback you have received (changes are indicated with red font colour). Provide all credible academic sources used in Appendix 1 - Project Reference Map.

2.1 Business theories: Critically examine relevant literature (credible academic sources) and briefly review two (2) specific, narrowed down contemporary business theories that are related to your identified problem or opportunity. Clearly explain and justify why these theories were selected and how they are relevant to your problem or opportunity.

2.2 Analytical frameworks: Critically examine relevant literature (credible academic sources) and briefly review and compare two (2) analytical frameworks (methods or tools) that could be applied to analyse data. Clearly explain and justify why these frameworks were selected and how they are relevant to your problem or opportunity.

3. Methodology, secondary data and analytical framework

Refine the methodology, secondary data and analytical framework section fromAssessment 2and address the feedback you have received (changes are indicated with red font colour). Provide all credible academic sources are used in the Appendix 1 - Project Reference Map.

3.1 Case study research methodology:

Describe the use of case study research methodology as it relates to your problem or opportunity by making use of the credible academic source provided forAssessment 2, 'Case study method: A step-by-step guide for business researchers' (Rashid, Rashid, Warraich, Sabir & Waseem 2019).

Clearly state the case organisation or case industry that your case study is based on.

Explain the type of case study research approach you are undertaking (e.g. a single case study on a case organisation (or industry), or a single case study approach in which there is a comparison between a case organisation and another case organisation (or industry)).

3.2 Secondary data:

Provide a detailed description of the secondary data that was used for the analysis of the problem or opportunity.

Describe the sources of that secondary data.

Briefly discuss the limitations and potential biases as these relate to the data that you are using for the analysis.

Provide data sources (these do not have to be provided in the Appendix 1 - Project Reference Map).

3.3 Analytical framework (method or tool):

Provide a brief description of the analytical framework that was applied to analyse the secondary data.

Discuss and justify why the analytical framework selected is being used for the analysis of the secondary data that you have described in the previous section and how the framework will be applied to the data.

Clearly link your justification and discussion to that secondary data and your problem or opportunity. The analytical framework selected must be one of the two you have briefly reviewed.

Use relevant literature (credible academic sources) to show what you have learned about the analytical framework and how to apply it correctly.

4. Analysis and findings

Critically analyse the secondary data by applying the selected analytical framework (method or tool). Explain and discuss the findings of your analysis relevant to the problem or opportunity (using literature, logic and secondary data to support the argument). Be focused with any tables and figures that you include. You must contextualise and explain all figures and tables in detail. Do not leave it to the reader to interpret your figure or table.

5. Discussion and implications

Critically reflect on the findings and issues related to the investigated problem or opportunity, linking them to the contemporary business theories reviewed. What are the implications for your chosen organisation (or industry)? Credible academic sources must be used and provided in the Appendix 1 - Project Reference Map.

6. Recommendations

Provide evidence-based, achievable recommendations to address the investigated problem or opportunity. Credible academic sources must be used and provided in Appendix 1 - Project Reference Map.

7. Conclusions

Close your project report by briefly summarising your research process and its findings. Also state the contribution you have made. What challenges or issues have you identified that remain unresolved?

References

This assessment requires you to use a minimum offifteen (15)relevant and credible academic sources. You may also use credible company, industry, government and media sources to support your statements, but these will NOT count toward the minimum required credible academic sources for your assessment. Many web-based sources are not sufficiently rigorous and credible for use in academic assessments and will NOT count toward the minimum required credible academic sources for your assessment. For further guidance, refer toScholarly, academic & peer-reviewed journals.

You must appropriately acknowledge all sources of information in your assessment following theAIB Style Guide. This includes the use of Generative Artificial Intelligence tools, such as ChatGPT. See relevant sections on 'Academic Integrity', 'Generative Artificial Intelligence' and 'Referencing' in theAIB Style GuideandAcademic Policies and Procedures.

Note: Keep quotations to a minimum and paraphrase as much as possible with appropriate credible academic sources.

Appendix 1 - Project Reference Map

Ensure you use theHYPERLINK "https://learning.aib.edu.au/mod/resource/view.php?id=143095" o "Project_Reference_Map template (.docx)" t "_blank"Project_Reference_Map template (.docx)(as it provides further guidance) and provide the map as Appendix 1 of your assessment.

Provide the full reference of each credible academic source and specific details of the information that has been used from the credible academic source in your assessment.Be mindful that the reference map is worth 25% of your grade.

Refer to Appendix 1 of theAssessment 1 example (.pdf)for additional guidance.

Structure

In terms of structure, presentation, and style, you are required to use:

Ensure all the important points in your arguments are in your text and that the reader does not have to search a table or figure for those points.

AIB standard report format (ProjectFinal Report template (.docx))

AIB preferred Microsoft Word settingssee theAIB Style Guide.

Note: examples are not provided for this assessment, as your approach must be independent and highly specific to your problem or opportunity. Refer to the Report structure guide for guidance.