Your title paper should follow the following format:

Project Structure

Your title paper should follow the following format:

Title page Assignment.

Introduction (200-300)

In this section you will highlight what you are going to examine in your case study report and how and why?Body of the paper: In this section you should address the main crux of the assignment, which will include addressing the:

The appropriate international strategy chosen

The entry mode chosen

The international organisation design chosen

The international marketing strategy chosen

The international human resource strategy chosen.

Conclusion/Recommendations (200-300):In this section you summarize your main findings from your analysis and discuss the implications of your main findings of your case study analysis.

References: You should have about 10-20 references.

Your assessment will bebased on the following criteria:

Performance Criteria Weightage

Evaluate/Identify the international business opportunity that the company will pursue 40%

Formulate recommendations for the most feasible market entry strategy for the case companys product/service based on research 20%

Recommendations address socially, culturally and environmentally responsible issues 20%

Develop, structure and communicate an applied and practical research project 20%

What Makes a Good Quality Assignment?

Its based on good quality research and your ability to present a vast amount of information succinctly and in a convincing way.

You have good quality sources of information (academic journal articles, business practitioner articles, and textbooks **please dont use Wikipedia or dubious references, or no name references from strange websites**).

How well you use these resources support to your arguments.

Your information is realistic, relevant, and would be useful for the company/person conducting international business.

You have adequately referenced, and you have used the Harvard referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).

Your final report doesnt exceed 2500 words in total.

Your report should be typed, double spaced, 12-point font, and has headings (further information on report format is provided below).

Always ensure that your final submitted assessment is your own work, creation, and analysis. Where you have used generative AI (genAI) in developing your assessment (for example, in the development of ideas, problem solving, data analysis, significant writing feedback) you should acknowledge your use of genAI. It is essential that you provide details about where and how you have used it. Please refer to the Deakin guidelines on the use of generative AI.

Essential information & Reading:

D'Aveni (2007),Mapping Your Competitive Position,Harvard Business Review

Watkins, M.D. (2007)Demystifying strategy, the what, who, how, and why?Harvard Business Review, retrieved 28 July 2020.

Hill, C.W.L & Hult, G.T.M. (2019),International Business: Competing in the global marketplace, 12th Ed, New York, McGraw-Hill, Irwin.

Austrade (2020),Berton Vineyards looks to India for new opportunities(link).

CNBC (2009),Top 10 Best (and Worst) Mergers of All Time(link).

Austrade,A Case study on Brookfarm. www.youtube.com (link).

Austrade,Australia as a drug discovery partner for Indian pharmaceuticals - Proteomics International,www.youtube.com (link).

Hill, C.W.L & Hult, G.T.M. (2019),International Business: Competing in the global marketplace, 12th Ed, New York, McGraw-Hill, Irwin. Chapters 13 and 15 (Link).

Hill, C.W.L & Hult, G.T.M. (2019),International Business: Competing in the global marketplace, 12th Ed, New York, McGraw-Hill, Irwin. Chapter 14 (Link)

Harzing.com,Research in International Management(Link)

Hill, C.W.L & Hult, G.T.M. (2019),International Business: Competing in the global marketplace, 12th Ed, New York, McGraw-Hill, Irwin. Chapter 14 (Link)

Unesco,How Much Does Your Country Invest in R&D? (Link)

Hill, C.W.L & Hult, G.T.M. (2019),International Business: Competing in the global marketplace, 12th Ed, New York, McGraw-Hill, Irwin. Chapter18. (Link)

Strategy&,2018 Global Innovation 1000 study: What the top innovators get right

Banton C (2021),Just in Time(JIT),Investopedia(Link)

MBG774 International Business Assignment

Case Study on the Internationalisation of Sims Metals

MBG774 International Business Assignment

Case Study on the Internationalisation of Sims Metals

Note:

The case is based on publicly available information. The internationalization of Sims Metals into Indonesia is only hypothetical/and fictitious scenario, so it does not represent what the company is planning to do.

You are to search and read publicly available information on this case company for the purpose of your assignment. So, we would request you DO NOT contact the company directly, as there is no need to do so. There should be lots of available information. Please ask your UpGrad teaching assistant should you have any questions, and they can forward questions to Deakin Faculty.

Sims Metal Management/Sims Metal Australia, a part of Sims Limited, is an Australian based global company, a leader in metals and electronics recycling. Sims Limited is a publicly listed company on the Australian Securities Exchange (ASX) under the code SGM. It is one of the largest collector, processor, and supplier of recycled metal in Australia.

Sims Limited is a locally owned public company, deriving its revenue from the recycling of ferrous and non-ferrous metals and electronics. The company has approximately 4,000 employees and operates in Australia, New Zealand, the United States of America, Canada, Papua New Guinea, and the United Kingdom. The company is administered from its registered office in Mascot, New South Wales (IBIS World, 2024)

Sims Metal Management was founded in Sydney, Australia in 1917, by Allbert Sims, a recycled metals dealer. Today, Sims Metal Australia has grown to be the leading collector, processor and supplier of recycled metal in Australia. Through a network of 30 physical locations in operation, servicing all states and territories in Australia, Sims Metals processing capacity, including five fragmentisers, shears, balers and granulating plants, adhering to proper environmental and quality standards, they produce products that are recognized and sought around the world. Sims Limited has constructed a network of processing facilities, to fully support metal and electronics recycling in the Australasia region (Sims Metal Australia, 2024)

These processing centres, process an excess of 1.5 million tonnes of material per annum. Sims Metal Management Australia has proven to be able to deal with a wide range of services including material handling and logistical solutions to industry, both large and small, government and the public, to support effective metal scrap recovery.

Sims Metal Management Australasia provide solutions to customers both in local and regional recycling, in Papua New Guinea and New Zealand (Sims Metal Australia, 2024).

As of FY21, Sims Limited reported impressive financial results:

Sales revenue: AUD $5,916.3 million

Statutory EBIT: AUD $314.0 million

Underlying EBIT: AUD $386.6 million

Source: August 17, 2021, ASX & Media Release, (ASX: SGM, USOTC: SMSMY), Sydney, NSW, Australia

For the purpose of this assignment, we want you to take the position that Sims Metal Australia believes that Indonesia would be an interesting market to consider for foreign expansion. After all, Indonesia is one of Australias major regional trading partners, ranked 13th largest two-way trading partner by value ($26.2 billion) and our 9th largest export market ($15.7 billion) in 2022-23, Indonesia is expected to play an even more important role in terms of strategic collaborations beyond trade between the two nations (DFAT, 2024).

Sims Metal Australia is looking for innovative ideas about how to enter and manage in the Indonesian market given its strategic location in Asia and its potential for scrap metal recycling in meeting the demands of the Asian markets, in face of the growing global concerns of sustainability.

You belong to an International Business Management Consultancy firm that specialises in providing international business development services to companies wishing to expand to foreign markets. You have been engaged by Sims Metal Australia, to firstly analyse the Indonesian country profile/market environment from the perspective of Sims Metal Australia (Assessment 1), and then develop a strategy & entry mode plan for Sims Metal Australia (Assessment 2) into Indonesia. You have been engaged as consultants to advise Sims Metal Australia, on how it should venture into Indonesia.

114300030670500

References

Sims Metal Australia (2024) Sims Metals Australia - About us. [Online]. Available at https://www.simsmm.com.au/about-us/ Accessed 20 June 2024.

Sims Limited. (2021) Sims Limited Announces Fiscal 2021 Full Year Results [Online]. Available at

https://www.simsltd.com/press-releases/sims-limited-announces-fiscal-2021-full-year-results/ Accessed 20 June 2024.

Australian Government Department of Foreign Affairs and Trade. (2024) Indonesia country brief [Online]. Available at https://www.dfat.gov.au/geo/indonesia/indonesia-country-briefIBISWorld. (2024) Sims Limited - Company Profile Report [Online] Available at

https://www.ibisworld.com/au/company/sims-limited/