Executive summary a brief summary of what was investigated in your report and then recommendations listed.

2500 word total

Executive summary a brief summary of what was investigated in your report and then recommendations listed.

Table of contents - An auto-generated TOC is more professional look up https://www.youtube.com/watch?v=I0q6tkNc5uw

1.0 Introduction 250 words

1.1 aim 125 words

1.2 Background (Provides a comprehensive overview of the company or organisation, the market, and competitors within the industry, use ABS, IBIZ WORLD. 125 words

2.0 Situation Analysis 600 words 50 words

2.1 PESTEL analysis (Table and explanation) 50 words

A PESTEL analysis can be used

P

Political E

Economic S

Social T

Technological E

Environmental L

Legal

Stable Government

Ban of single use plastic Increasing inflation rates

Increasing cost of living

Increase in competition Online shopping more popular

Increasing population

Changes in customers lifestyle Inventory optimisationCOVID-19 Australian laws that support retails business

Woolworths: https://www.mbaskool.com/pestle-analysis/companies/17949-woolworths.html

Target: https://www.mbaskool.com/pestle-analysis/companies/18013-target.html

2.1.1 Political 50 words

Stable gov: Since Australia has a balanced relationship with both China and the US, the effect of the trade war between these giants is relatively less pressurizing. https://academic.oup.com/jiel/article-abstract/22/4/655/5637576?login=true

https://business.gov.au/news/the-phase-out-of-single-use-plastics - single use plastic ban

2.1.2 Economical 50 words

https://www.pwc.com.au/financial-services/pdf/pwc-where-next-for-retail-and-consumer.pdf - Increasing cost of living and inflation rates

BIG W competitors

2.1.3 Social 50 words

https://www.aihw.gov.au/reports/australias-health/profile-of-australias-population - Australias population was 25,766,605 people at 31 December 2021 annual growth was 128,000 people (0.5%)

2.1.4 Technological 50 words

https://pubsonline.informs.org/doi/abs/10.1287/inte.1100.0546 - Inventory optimisation

2.1.5 Environmental 50 words

2.1.5 Legal 50 words

https://business.gov.au/planning/industry-information/retail-and-wholesale-trade-industry - support for covid affected business

https://consumer.gov.au/sites/consumer/files/2016/07/Retail_Council.pdf - The Retail Council, Australias top retailers work together to achieve sustainable growth of retail in Australia.

2.2 SWOT analysis (table and explanation) 50 words

A key success factor in the strategic management planning process is to considerthe environment with the organization is operating in.Analyzing the significantexternal and internal environmental factors that affect a company can be examinedusing a SWOT analysis. In a SWOT analysis Strengths and Weaknesses relate tot he organizations internal environment, whereas Opportunities and Threats look atthe external environment(Pickton & Wright, 1998)

2.2.1 Strength 50 words

Large baby & toy sectionBig W has a wide range of baby and toy sections at a discount price. This makes it ashop of choice for parents as other large retailers such as Toys R Us have closeddown (Mitchell, 2019).* Great shopping environmentBig W currently has 183 stores Australia wide(Woolworths, 2019). Their shops arelarge store format with all boasting clean white dcor with wide pathways and aislesto shop in. The stores are also well maintained with high ceilings and located inlarger shopping complexes that are easy to access and provide good parkingfacilities. Weather you shop or not, customers do feel a positive happy vibe in Big Wstores.* Positive sales growthRecently, the CEO of Woolworths group parent company of Big W has announced0.7% sales growth after a decade of decline. The 2019 year sales is also expected togrow again by 0.9% which will support its bottom line.

2.2.2 Weakness 50 words

2.2.3 Opportunities 50 words

2.2.4 Threats 50 words

Strength

Strong market position

Price Leaders

Multichannel offerings

Big Parents company Weakness

Too many products a focus

Distribution reach not extensive

Opportunity Threat

Too many products a focus:

Distribution reach not extensive: Free delivery is not available throughout Australia https://www.bigw.com.au/delivery-pickup/delivery-offers

3.0 Segmentation, Targeting and Positioning (STP) 500 words 55 words

3.1 Segmentation 55 words

3.1.1 Demographics 55 words

3.1.2 Geographies 55 words

3.1.3 Psychographics 55 words

3.1.4 Behaviour 55 words

3.2 Targeting ( 1. Evaluate the above segments using these evaluation factors: Measurable, Actionable Accessible Sustainable . 2. Now rank the segments in the order of most applicable and feasible segment for your product. 3. From the chosen number 1 segment pick the top variable and BINGO !! That is the TARGET MARKET 55 words

3.3 Positioning 55 words

3.3.1 Positioning statement 55 words

3.3.2 Positioning Perceptual map 55 words

https://agha.com.au/how-australians-view-different-department-stores/

https://www.slideshare.net/MohamedSharique/market-segmentation-59641127

4.0 Online Objectives 250 words 60 words

(Must have 3 online marketing objectives for the new product/service launch for Big W with a minimum of 6 months and a maximum of 12 months duration) Research what new product/service Big W is planning to launch and create online marketing objectives for this.

4.1 Objective 1 (use the SMART tool to justify) 60 words

Organize a Pre-Launch Giveaway

For a product to take off quickly, you need to create a feeling of anticipationand excitementabout its release weeks or even months in advance.

One of the most popular ways to do this is withpre-launch giveaways and contests.Give your product away to an exclusive group of lucky participants in exchange for them helping get the word out. There are a variety of options like Instagram contests, creating ahashtagchallenge on social media, giveaways, and more.

Whatever option you choose, try to come up withcontentor ideas that can help your product goviral. For example, ask users to share their participation on social media, or come up with a goodTikTokchallenge. Be creative in your messages to make sure people dont see it as spam and offer extra points for users who refer your product to their friends.

4.2 Objective 2 (use the SMART tool to justify) 60 words

Dont Forget About Email Marketing

In order to effectively implement anemail marketing strategy, the first step is to create adatabasewith your clients. The more information you have on each one of them, the better. Think about things like age, location, if they have any children, and of course, previous purchases or products they have shown interest in.

Use this information to create a highly personalized messaging strategy. Try to make the user feel like the emails have been written especially for them.Marketing automationcan be a big help in efficiently managing all this information.

4.3 Objective 3 (use the SMART tool to justify) 60 words

Influencersare the kings and queens of social media marketing. As they have branded themselves as experts in a given area or industry, they tend to haveloyal audiencesthat follow their recommendations. Think of influencer marketing as the digital version of word-of-mouth marketing.

In order to get bloggers and influencers talking about your brand, the most common strategy is to organize events and send free samples. However, be sure to keep in mind that you cant buy their opinion or recommendation. Take time toinvestigatewhich influencers would be most interesting for your product.

Create Shareable Content

Consistentlycreating contentis one of the most reliable digital marketing strategies, especially in the medium to long term.

Invest time in creating a high-qualityblogthat talks about your business or related topics that consumers will be interested in reading about. The goal is to get the users themselves to share your content, bringing traffic to your website on a regular basis.

5.0 E-Marketing Mix (4Ps online) 500 words 100 words

https://www.seoptimer.com/blog/4-ps-of-marketing/

5.1 Product (Show a direct link to the objective /objectives) 100 words

5.2 Price (Show a direct link to the objective /objectives) 100 words

5.3 Place (Show a direct link to the objective /objectives) 100 words

5.4Promotion (Show a direct link to the objective /objectives) 100 words

6.0 Implementation, Evaluation and Budget 500 words 125 words

6.1 Implementation (be specific) 125 words

6.2 Evaluation (Appropriate digital marketing analytics have been chosen and justified with citations) 125 words

6.3 Budget (table should state date /activity /allocation of funds and explanation) 125 words

7.0 References (A combination of at least 10 academic journal articles and textbook references were used. Correct use of APA style in in-text citations and reference list with no errors). 10 references

8.0 Appendices