1st homework (500 words) An overview to the chosen organisation & industry within which it operates;
1st homework (500 words) An overview to the chosen organisation & industry within which it operates;
(i)an overview to the chosen organisation & industry within which it operates;
Write 50words introducing your company and its history (with Harvard referencing )
Write 50 words explaining the industry of your company (with Harvard referencing )
The reaming words- Discuss the innovation history of the organization according to the categories of innovation taught in class (400 words)
Tidd and Bessant 2015 (page 14 and 15 of the notes )
Schumpeter (1982): page 17 of the week 1 notes / A Process view of Innovation (page 18 of the notes )
Four dimensions of innovation Tidd and Bessant, 2015 (page 21)
Any other categories of innovation that you can give, based on your own findings and research
such as : Knowledge push, need pull, crisis driven innovation , disruptive innovation, recombinant innovation
2nd Homework
Discuss existing innovation performance and capabilities;
Discuss three drivers of innovation /sources of innovation in three different paragraphs
Search 3 different articles
Find three different problems /articles (search the news section of Google to find recent articles, max one year old
These issues should not BE RESOLVED yet/ongoing- PLEASE DO NOT discuss the solutions
Please make these issues as related as possible to online retail topics
What search term should you use?
Company issues/company troubles
PLEASE focus on the facts in the article that prove that your company needs to innovate
This section is about making good arguments
Convince the teacher that this is an important factor that drives the company to innovate
Give them one of the following categories
Shocks to the system
Accidents- did an accident take place that forces the company to have to change?
Watching others- what did the competition do ?Recombinant innovation (ideas/applications in one world transferred to a new context)
Regulation- did new regulations rise that force the company to channel
Advertising
Inspiration
Knowledge Push
Design drive innovation
his innovation doesnt emerge from current user needs, but is a new vision, aproposaldeveloped by a manufacturer that radically redefines what a product could mean for people. Corporations that succeed in creating these proposals, that go beyond what customers currently ask for but that in the future they will be excited to buy, are those corporations that lead the innovation game, build strong brands and have products with longer life cycle than competitors.
Need Pull
- where the company will innovate based on customer needs
Is there a customer need that Is not being filled by Samsung ?Find an example where the company has to 1) optimize operations 2) fix or 3) improve operations
Find an example and then prove that the company has to innovateget the fact and discuss them and make a proper conclusion
Users as innovators/crowdsourcing
This is where the company gets the ideas from the customers
Exploring alternative future and opening up different possibilities
What future realities will force innovation ?You should relate the problem you found to ONE of these
You MUST RELATE the problem to one of the above drivers of innovation
Dont forget to research the corresponding future trend for each driver of innovation
