Marketing and Strategic Resource Management Assignment
- Country :
Australia
Task 1
This task constitutes 45% of the overall mark. 10% of the overall marks for any task must be given to ‘Structure and Format’.
Select an organisation with which you are familiar and assume that you are the marketing executive of the organisation. Your organisation is considering launching a new product/service, and the marketing manager has asked you to deliver a presentation to the board. Your presentation must show how the new product or service aligns with the current business strategy.
Your presentation must cover the following aspects:
- Compare your organisation’s value and mission statements with its current business objectives. Within your answer you should:
- Explain the importance of strategic planning for your chosen organisation
- Compare the value and mission statements for your chosen organisation with its current business objectives
- Contrast differences in approaches to strategic planning between profit and not-for-profit sectors
SM: LO 1 (pcs 1.1, 1.2, 1.3) - Conduct a situational market analysis for your organisation, including the external factors that affect your organisation, and assess how the opportunities and threats you have identified relate to the organisation’s strategic objectives and competitive position. Your responses to this question should evaluate:
- How external factors (e.g. a change in government, and/or the needs and expectations of shareholders) can affect the business strategy, marketing opportunities and the competitive position of your chosen organisation
- How the needs and expectations of stakeholders for your chosen organisation impact on its strategic business planning
SM: LO 2 (pcs 2.1, 2.2); MMIP: LO 1 (pcs 1.1, 1.2, 1.3)
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