8007SMGT Strategic Management Assignment

Task

Building on your analysis in the first assessment, recommend competitive strategies (e.g. broad low-cost strategy, focused low-cost strategy, broad differentiation strategy, focused differentiation strategy, best cost strategy) for the current competitive conditions. Then, identify complementary strategic actions to maximise the overall strategy. Finally, examine the role of ethics, organisational culture and leadership in relation to your recommended competitive strategy and strategic actions.

Procedures

Your report needs to address the following requirements:

1. Introduce the rel
2. Recap the orga Listen context(-100 words)
3. Briefly explain the strategic issues from your analysis in the first assessment and why (-400 words)
4. Recommend and justify one of the five generic competitive strategies to address the prioritised strategic issues for the organisation in the current competitive conditions (~600 words).
5. Identify and evaluate two complementary strategic actions that could be taken to strengthen the organisation's competitive position and overall strategy (e.g. offensive, defensive, first mover strategy, blue-ocean strategy, merger, acquisition or strategic (-600 words)
6. Discuss the following two areas the organisation should consider in the implementation of the recommended generic strategy and complementary strategic actions (~600 words):
   • Ethics
   • Organisational culture
   • Leadership
7. Conclude the report (-100 words).

Requirements

Note: All written assessments should be submitted as Word files (.docx) (Word is available from your AIB Office365 account).

• The required word length for this assessment is 2500 words (+ 10% tolerance)
• In terms of structure, presentation and style you are required to use:
  • AIB standard report format-Assessment 2 template
  • AIB preferred Microsoft Word settings see the All Sode Guide
• This assessment requires you to use a minimum of four (4) six (6) (amended on 19 June 2023) credible academic sources in addition to your textbook. You may also use current company, industry, government and media sources to support your statements, but these will NOT count toward the minimum required credible academic sources for your assessment. Most web- based sources are not sufficiently rigorous and credible for use in academic assessments and will NOT count toward the minimum required credible academic sources for your assessment. For further guidance, refer to Scholarly academic & neer. reviewed journals
• You must appropriately acknowledge all sources of information in your assessment following the AB Style Guide. This includes the use of Generative Artificial Intelligence tools, such as ChatGPT. See relevant sections on 'Academic Integrity, Generative Artificial Intelligence' and 'Referencing' in the AIB Sode Guide
• You must appropriately acknowledge all sources of information in your assessment with the AIB Harvard author date style of referencing-see The title page, ex 4 Listen Academic Policies and Procedures. of contents, reference list and appendix are not included in the word count

Assessment example

The purpose of the example is to stimulate your critical thinking. Comments indicate areas of strength and opportunities for improvement for you to consider. However, the example does not provide a model answer. You must follow the assessment instructions with regard to content

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