Assessment 3 : Digital Innovation Proposal
Assessment 3 : Digital Innovation Proposal
Weight:50% (Individual assessment task).
Due date:The final Digital Innovation Proposal (Report) is due in Week 13 (Tuesday, 30 May 2023, 11.55pm). The live3-minutepresentation (one ppt. slide) is held in the Week 13 class.
Submission type:Turnitin
Estimated student workload:40 hoursTask Overview:
"Proposal for a new digital innovation which promotes sustainability"
You will develop anew digital innovationproposal for a product or service for an ASX200 organisation (listed below). The proposed innovation should be grounded in an appropriate business model; make innovative use of consumer, product, supply-chain or company data in the product design; and must articulate a well-considered management plan for the development, deployment and delivery of the product. Technology management issues such as data privacy and security; workforce management; outsourcing; innovation, and product lifecycles must be considered in your proposal. The assignment focuses on making a compelling case for your digital innovation, including a strong business case and development plan.
In addition, the innovation you select must promote and contribute to the company's goals of achieving ethical, social, environmental, cultural, or economic sustainability. So, for example, the Costa Group (ASX200) promotes sustainable commercial farming, including climate change initiatives, reduced water inputs, renewable energy sources, and the health and well-being of customers. Please ensure your technological innovation promotesoneof the company's sustainability goals.
Ensure you have access to details about the organisations current strategy, tech systems and market position to identify an appropriate innovation. The proposal is expected to draw significantly from the unit's curriculum, involving the full lifecycle of technological innovation.
Assignment deliverables
1. The assignment report will be 3,000-word report, and must include the following components:
Introduction
Business case(refer to topics- notes in Week 6,8) idea
Product design(refer to topics- notes in Week 9,10)
Development and implementation plan(refer to topics- notes in Week 11,12)
Conclusion
Please choose one of the followingASX200 firmsfor the assignment:
A2M The a2 Milk Company
ALL Aristocrat Leisure
ANN Ansell Ltd
BKL Blackmores Ltd
SEK Seek Ltd
SVW Seven Group Holdings
NUF NufarmNSR National Storage Financials
NEA Nearmap Ltd
NAN Nanosonics Ltd
JIN Jumbo Interactive
CWY Cleanaway Waste Ltd
BRG Breville Group Ltd
AZJ Aurizon Holdings Ltd
ASX ASX Ltd
CGH Costa Group Holdings
WOW Woolworths
COL Coles Group
CBA Commonwealth of Australia
WBC Westpac
ANZ Bank
NAB Bank
MQG Macquarie Group
FMG FORTESCUE METALS GROUP LTD
WDS WOODSIDE ENERGY GROUP LTD
BHP GROUP
CSL
WES WESFARMERS
ALL ARISTOCRAT LEISURE LIMITED
TAB TABCORP
2. A 3-minute (max.) live presentation in the Week 13 class. Use only 1 P/P slide.
3. A posting on your Linkedin profile site - with a short 100-word description of your proposal.
Marking criteria:
Assessment method: 100% Instructor graded Maximum 5-6 references
Ppt (an image of the product/service) 1 slide, 1, 2 sentences describe the image.
Presentation in 3 minutes maximum
Quiz W8
Question 1:
Statements (a) and (c) are true.
(a) Design Thinking and Agile are techniques used in conjunction to encourage creativity and innovation in a development team. This statement is true as Design Thinking is a problem-solving methodology that encourages creativity and innovation, while Agile is a project management approach that emphasizes iterative development and collaboration, allowing teams to be more flexible and adaptive to change.
(c) Design thinking helps us to think outside the box whereas innovation management helps us build and test these ideas. This statement is also true as Design Thinking is a methodology that encourages divergent thinking and helps to generate innovative ideas, while innovation management is the process of taking those ideas and developing them into tangible products or services through testing, iteration, and implementation.
(b) Innovation helps us to ideate creatively whereas design thinking helps us turn these creative ideas into workable designs. This statement is partially true, but it is not entirely accurate. While innovation does involve creative ideation, it also involves a wide range of activities beyond just generating ideas, such as evaluating, prototyping, and implementing those ideas. Similarly, while Design Thinking is focused on generating creative ideas, it also involves a structured process for turning those ideas into tangible solutions.
(d) Innovation and creativity are the same. This statement is false. While creativity is certainly an important component of innovation, innovation is a much broader concept that encompasses a range of activities beyond just creativity, such as ideation, prototyping, testing, and implementation.
Question 2:
Statements (b), (c), and (e) are true about wicked problems.
(b) Stakeholders in an organisation will have different views of a wicked problem and will propose contradictory solutions. This statement is true because wicked problems are complex and involve multiple stakeholders with different perspectives and interests. This can lead to disagreements and contradictory proposals for solving the problem.
(c) Wicked problems are those which have no clear solution. This statement is true because wicked problems are complex and multifaceted, with no clear or straightforward solution. The solution to a wicked problem is often difficult to define, and it may evolve over time as new information becomes available.
(e) Solutions to wicked problems are not true-or-false, but better or worse. This statement is true because wicked problems are complex and involve multiple stakeholders and perspectives. Solutions to wicked problems may be evaluated based on their effectiveness, feasibility, and impact on different stakeholders. There is no single right or wrong solution to a wicked problem, but rather solutions that are more or less effective in addressing the problem.
Statements (a) and (d) are not true about wicked problems.
(a) Wicked problems are those which challenge businesses morally or ethically. This statement is not true because wicked problems can encompass a wide range of issues, not just moral or ethical dilemmas.
(d) Business strategy is 'wicked' because the results of business strategy are unknown in advance and need to be constantly tried out, tested and refined. This statement is not true because while business strategy can be complex and involve uncertainty, it is not necessarily a wicked problem. Wicked problems are characterized by their complexity and the presence of multiple, conflicting perspectives, which may not be the case for all business strategy problems.
Question 3:
The first stage in the Design Thinking process is "Empathize". This stage is all about developing a deep understanding of the people you are designing for, including their needs, wants, desires, and challenges. By empathizing with the people you are designing for, you can gain insights into their lives, experiences, and perspectives, which can inform and inspire the rest of the design process. During the Empathize stage, Design Thinking practitioners typically use a variety of research techniques, such as interviews, observations, and surveys, to gather insights about their target users. The goal of the Empathize stage is to develop a deep understanding of the people you are designing for and to use that understanding to inform and inspire the rest of the Design Thinking process.
Question 4:
According to Renner, product development failure is mainly due to "building things that nobody wants." Therefore, the correct option is (c). Building a product that does not address the needs and wants of the target market or fails to provide sufficient value to customers can result in low sales, negative reviews, and ultimately, product failure. This highlights the importance of understanding the needs and wants of the target market and conducting thorough market research to ensure that the product being developed meets those needs and provides sufficient value to the customer.
Question 5:
Statements (a) and (c) are true about a MVP (Minimum Viable Product).
(a) The idea of MVP is that you produce the appearance of an actual product so you can observe actual customer behaviour. This statement is true because the MVP is designed to provide a product that is as close to the final product as possible, while still being in a state of development. By doing this, the development team can observe how customers interact with the product and use that information to refine and improve the product before its final release.
(c) A MVP is similar to a pilot experiment in the sense that it allows a development team to collect the maximum amount of validated learning about customers with the least effort. This statement is true because a MVP is a product with enough features to attract early adopters and gain feedback, but not so many features that it becomes expensive or time-consuming to produce. By using a MVP, a development team can quickly and easily test the viability of a product idea and gather feedback from customers, without investing too much time or resources.
Statement (b) is not true about a MVP.
(b) A MVP is a concept from Lean Startup that stresses the importance of giving customers no more than what the average customer actually needs. This statement is not entirely true because while a MVP is designed to provide the minimum set of features required to deliver customer value, it is not necessarily about giving customers only what they need. Instead, a MVP is about delivering a product that is valuable to customers and can be used to gain feedback and insights, without investing unnecessary time or resources.
Question 6:
Option (b) is an example of a 'pivot'. When AirBnB started out, the founders set up mattresses in their living rooms and created a hacked together website to advertise their house as available for the weekend. This confirmed that consumer demand was sufficient to support their 'room-share' business model. However, as they continued to grow, they realized that there was more potential in expanding beyond just offering rooms in shared homes, and they pivoted their business model to include entire homes, apartments, and unique accommodations. This pivot allowed them to significantly increase their customer base and grow their business into the successful company it is today.
Question 7:
Several activities can help you choose the idea with the best product-market-fit. These include:
(a) Quantifying the Gain/Pain Ratio: This involves evaluating the potential gains and pains associated with each idea to determine which one has the best potential for success. By calculating the ratio of gains to pains, you can compare the ideas and select the one that has the highest ratio.
(c) Building a MVP: Developing a Minimum Viable Product (MVP) allows you to test your idea with a smaller subset of customers before investing significant resources into the full product. This helps you validate your assumptions and identify any potential issues early on.
(d) Conducting a Competitor Analysis: By analyzing your competitors, you can identify gaps in the market that your idea can fill. This can help you refine your idea and position it more effectively against your competition.
(e) The 4U approach: The 4U approach involves evaluating your idea based on its usefulness, urgency, uniqueness, and ultra-specificity. By considering each of these factors, you can determine whether your idea is likely to be successful in the market.
Option (b) is not entirely relevant to choosing the idea with the best product-market-fit. While pivoting to Agile Development can help you develop your product more efficiently and effectively, it is not directly related to selecting the idea with the best product-market-fit.
Question 8:
False.
The Value Proposition of the Business Model Canvas (BMC) is a statement that describes the unique benefit that a product or service provides to customers. It is a key element of the BMC, which outlines a company's strategy for creating and delivering value to its customers.
Moore's Vision Statement, on the other hand, refers to a statement that outlines a company's long-term goals and aspirations. It is a broader statement that encompasses the company's purpose, values, and direction, and is not directly related to the value proposition of a specific product or service.
161925292481000161925758190000Data flow diagram (DFD) for(Project Name)
Presentation layer Logic layer
Data layer
Instructions
Once you have settled on a digital solution, create a basic Data flow diagram (DFD) to describe your digital solution. Think of your solution as a whole system, including databases, logic / business processes, as well as end user interactions. Try to document your solution on ONE PAGE using pen and paper, or using free tools such are those listed below. This diagram will be included in your A2 Documentation.
Start with the data layer what databases are required? Add them to your diagram.
Next the Logic layer What processes are part of your solution? Split your solution into between 5-10 named processes. Create a separate box for each process. Add these processes to your diagram.
Next, the Presentation Layer - how does the end user interact with your solution? Phone, email, web browser, mobile app, etc. Add boxes representing your end users.
Add lines showing data movements between processes, databases and users.
Resources
What is a Data Flow Diagram? https://www.smartdraw.com/data-flow-diagram/Free tool: https://creately.com/diagram/example/gsxghfo2i/Data+Flow+Diagarm+Template+
Free tool: https://creativemarket.com/ericmillerdesign/217032-Mobile-App-Visual-Flowchart-Sketch
Example
614086221995
TECH STACK FOR: (Project name) .
Feature set Things the app will do
User journeys Customers, suppliers, administrators (all have different uses)
Delivery vehicles Web, IOS, Android (all end user devices)
UI Concept design Wireframes and UI prototypes of the main user interactions
Technology stack The tools used for each tier presentation, logic, data
FRONT END Browser technologies Mobile technologies BACK END Application server technologies Database technologies OTHER Office technologies
Which of the following development methods is best suited to remote outsourcing? Select one: a. lean b. agile c. waterfallOf the options provided, the agile development method is generally considered best suited to remote outsourcing. Agile methodology promotes iterative and collaborative development, allowing for frequent communication and feedback between the development team and the client or stakeholders. This iterative approach facilitates remote collaboration, as it encourages regular check-ins, constant communication, and adaptability to changing requirements. Agile methodologies, such as Scrum or Kanban, also emphasize self-organizing teams and empower individuals to make decisions, which can be beneficial when working with a remote outsourcing team. It enables flexibility, quick response to changes, and promotes a transparent and collaborative work environment, making it well-suited for remote outsourcing scenarios.
Question 1: The product road map is a list of features that your product will have, organised by ____ based on risk and business value.
The product roadmap is a list of features that your product will have, organized by timeline based on risk and business value. This means that the roadmap outlines the prioritized features or enhancements that the product team plans to build over a certain period, typically 6-12 months, and the order in which they will be delivered based on their estimated impact on the business and the level of risk involved in their development. The roadmap helps align stakeholders on the product vision and direction and serves as a guide for development teams to plan their work and ensure that they are working on the most valuable and impactful features at any given time.
Assessment 3 : Digital Innovation Proposal
Weight:50% (Individual assessment task).
Due date:The final Digital Innovation Proposal (Report) is due in Week 13 (Tuesday, 30 May 2023, 11.55pm). The live3-minutepresentation (one ppt. slide) is held in the Week 13 class.
Submission type:Turnitin
Estimated student workload:40 hoursTask Overview:
"Proposal for a new digital innovation which promotes sustainability"
You will develop anew digital innovationproposal for a product or service for an ASX200 organisation (listed below). The proposed innovation should be grounded in an appropriate business model; make innovative use of consumer, product, supply-chain or company data in the product design; and must articulate a well-considered management plan for the development, deployment and delivery of the product. Technology management issues such as data privacy and security; workforce management; outsourcing; innovation, and product lifecycles must be considered in your proposal. The assignment focuses on making a compelling case for your digital innovation, including a strong business case and development plan.
In addition, the innovation you select must promote and contribute to the company's goals of achieving ethical, social, environmental, cultural, or economic sustainability. So, for example, the Costa Group (ASX200) promotes sustainable commercial farming, including climate change initiatives, reduced water inputs, renewable energy sources, and the health and well-being of customers. Please ensure your technological innovation promotesoneof the company's sustainability goals.
Ensure you have access to details about the organisations current strategy, tech systems and market position to identify an appropriate innovation. The proposal is expected to draw significantly from the unit's curriculum, involving the full lifecycle of technological innovation.
Assignment deliverables
1. The assignment report will be 3,000-word report, and must include the following components:
Introduction
Business case(refer to topics- notes in Week 6,8) idea
Product design(refer to topics- notes in Week 9,10)
Development and implementation plan(refer to topics- notes in Week 11,12)
Conclusion
Please choose one of the followingASX200 firmsfor the assignment:
A2M The a2 Milk Company
ALL Aristocrat Leisure
ANN Ansell Ltd
BKL Blackmores Ltd
SEK Seek Ltd
SVW Seven Group Holdings
NUF NufarmNSR National Storage Financials
NEA Nearmap Ltd
NAN Nanosonics Ltd
JIN Jumbo Interactive
CWY Cleanaway Waste Ltd
BRG Breville Group Ltd
AZJ Aurizon Holdings Ltd
ASX ASX Ltd
CGH Costa Group Holdings
WOW Woolworths
COL Coles Group
CBA Commonwealth of Australia
WBC Westpac
ANZ Bank
NAB Bank
MQG Macquarie Group
FMG FORTESCUE METALS GROUP LTD
WDS WOODSIDE ENERGY GROUP LTD
BHP GROUP
CSL
WES WESFARMERS
ALL ARISTOCRAT LEISURE LIMITED
TAB TABCORP
2. A 3-minute (max.) live presentation in the Week 13 class. Use only 1 P/P slide.
3. A posting on your Linkedin profile site - with a short 100-word description of your proposal.
Marking criteria:
Assessment method: 100% Instructor graded
Maximum 5-6 references
Ppt (an image of the product/service) 1 slide, 1, 2 sentences describe the image.
Presentation in 3 minutes maximum
