COURSE CODEGEEN 1016
COURSE CODEGEEN 1016
COURSE TITLEStrategy and Management
Instructions
Wordcount: at least 2,000 words references are excluded from the wordcount;
Do not plagiarise: any similarity index above 20% will be referred to the Ethics Committee;
Title your answers, for example: Answer to Question 1 or Answer to Question 2 etc.;
Do not email me If you need extra time, but rather apply for Extenuating Circumstances;
Deadline: Friday 18th of November by 23:30 GMT/UTC
Based on the case study: French Auctioneers
Answer all questions.
Q1.
Investigate the auctioneers sector by performing an environmental analysis (focus on Political and Legal, Economic, Socio-cultural and finally, Technological factors) just before the reform (1999). Identify the opportunities and the threats.
[Total Marks 25]
Q2.
Q2.1Do a Porters Five Forces analysis from a French auctioneers point of view before the reform in 1999.[25 marks]
Q2.2Do a Porters Five Forces analysis from a French auctioneers point of view after the reform in 2006.[25 marks]
Q2.3Critically reflect on the juxtaposition of the previous two analyses. What are the main conclusions that can be drawn?[25 marks]
[Total Marks 75]
