BEM1023 Case Study for Individual Report

REPORT QUESTIONS

• CASESTUDY1-VW

1. Please discuss the following questions:
a) What major lessons can be taken from the VW Dieselgate scandal regarding the importance of ethical practice within business?
b) How successful have VWs efforts to repair its reputation been in practice?

Please refer to module theories on stakeholder theory and ethics to inform your answer
2. Critically discuss how VW can develop a strategy that takes ethics, sustainability and profit into account.

Please provide some actionable and feasible recommendations, using module theory to give credibility and justify your suggestions.

• CASESTUDY2-B&Q

1. Although brand awareness of B&Q in the UK is 94%, only 55% of DIY shoppers use B&Q. (Statista, 2024. https://www.statista.com/forecasts/1252259/bandq-diy-and-garden-online-shops-brand-profile-in-the-uk)
a. To what extent does B&Qs reputation affect the success of their business?
b. Should the company do more to improve their reputation?

Draw upon module theory and refer to other organisational examples to support your discussion and recommendations.
2. B&Q recently partnered with GXO Logistics for its transport requirements and Mirakl for its on-line marketplace. Identify other strategic alliances B&Q can build in order to sustain and grow their business? Please provide some actionable and feasible recommendations, using module theory to give credibility and justify your suggestions.

1. Please discuss the following questions:
a. How important is it that Unilever continues to innovate?
b. What could managers at the organisation do to proactively encourage a culture of innovation?
Please refer to module theories on both innovation management and organisational culture as a minimum.
2. If you were leading Unilever what would be your next strategic move? Please provide some actionable and feasible recommendations, using module theory to give credibility and justify your suggestions.

• CASE STUDY 4 Skyscanner

1 Skyscanner is facing increasing competition from other travel booking services. How can Skyscanner compete with new and emerging technology-based personalised booking systems?

Refer to literature related to business strategy and use organisational examples to develop your persuasive answer.
2. In this module, we studied successful strategies which are associated with survival in a VUCA world. Refer to the module theory to discuss:
a. which of these strategies did Skyscanner adopt to reach their current position?
b. And which ones should they focus on to continue to be successful in the future?

Please provide some actionable and feasible recommendations, using module theory to give credibility and justify your suggestions.

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