BSBCRT512 Originate and Develop Concepts Project Assessment

Activities

Complete the following activities:

1. Carefully read the following:

• This project requires you to develop concepts for any business or community activity or process.
• You may base this assessment on a workplace, social or community group you are familiar with, are currently part of or have been part of in the past.
• It is important that you are able to access enough information for this business/community/social group in order to be able to do your assessment. As a minimum this should include information about its processes, products, services or programs and the markets in which it operates. Speak to your assessor to get approval if you want to base this on a community/social group, your own business or one you work for.

As part of the assessment, you will:

• identify a relevant issue (e.g. staff development, user requirements, information technology, advertising campaigns)
• generate concepts and ideas that provide innovative solutions to the issue
• evaluate these ideas
• present the ideas to others
• refine a chosen solution for implementation.

You will be collecting evidence for this unit in a Project Portfolio. The steps you need to take are outlined below.

2. Preparation

• Make sure you are familiar with the organisation you are basing this assessment on and have read through the necessary background information. For the case study business, this is all of the documents included in the Simulation Pack. If it’s a community/social group, your own business or a business where you are working or are familiar with, it’s important at this step that you have your business or case study approved by your assessor.
• Complete Page 4 of your Project Portfolio for this unit.
• Read through the requirements of Section 1, 2 and 3 of your Project Portfolio as well as the necessary background information included in the Business Simulation Pack.
• Arrange a meeting with relevant personnel to select the issue you’ll be focussing on for the remainder of this assessment.
• This meeting may take place with actual people who work for/are associated with your chosen business or community/social group. Alternatively, classmates or your assessor may play the role of one or more stakeholders.
• This can either be viewed in person by your assessor or you may like to video record the session for your assessor to watch later. Your assessor can provide you with more details at this step. Make sure you follow the instructions below and meet the timeframes allocated. If this session is not viewed in person by your assessor, you will attach proof of the meeting to Section 1 of your Project Portfolio.

3. Select an issue

Consult with relevant personnel to:

• identify at least two issues within the organisation that are suited to further concept development
• facilitate a group discussion of the identified issues
• collaborate to select one issue to focus on for the remainder of the assessment.
  • This meeting should take 10 minutes.
  • Your chosen issue must suit complex and non-routine situations (such as decreased sales, the use of technology within an organisation or changing user requirements).
  • As you consult with others to select an issue, you are required to demonstrate effective communication skills including:
    • speaking clearly and concisely
    • using engaging language to express your thoughts
    • using non-verbal communication to assist with understanding
    • asking questions to identify required information
    • responding to questions as required
    • using active listening techniques to confirm understanding.
  • As you discuss ideas and concepts, express your own thoughtful and challenging opinions, as well as challenging opinions expressed by the group. You will be assessed on this.

4. Scope a relevant issue

You are now to complete Section 1 of your Project Portfolio.

To complete Section 1, you need to:

• Provide an overview of the organisation and relevant internal and external stakeholders/personnel.
• Outline the selected issue and any job role/organisational restrictions.
• Identify creative thinking techniques that you can use to generate innovative and creative concepts. Use these as relevant throughout your assessment.
• Summarise information relevant to the selected issue and preliminary potential solutions (such as competitors, best practices, market information etc.).
• Identify and consider factors that could impact potential solutions
• Explain how the factors relate to commercial potential, suitability for the target audience and implementation feasibility.

5. Brainstorming session

Brainstorm at least four potential solutions to the workplace issue. As part of your brainstorming session, use at least two creative thinking techniques (e.g. mind-mapping and opposite thinking). Be creative and list even those ideas that seem out of the box or even crazy.

This session should take 20 minutes.

During your brainstorming session you are required to demonstrate effective communication skills including:

• speaking clearly and concisely
• using engaging language to express your thoughts
• using non-verbal communication to assist with understanding
• asking questions to identify required information
• responding to questions as required
• using active listening techniques to confirm understanding.

6. Evaluate solutions

After the brainstorming session, complete Section 2 of your Project Portfolio.

To complete Section 2, you need to:

• Evaluate the potential solutions against viability factors and best practice examples.
• List any practical and operational considerations relevant to the development and implementation of the solution.
• Prepare a written proposal for stakeholders and then prepare to present the proposal to them (as part of the next activity step).

You are also required to attach certain documents as part of your evidence – review the documents you need to attach as outlined in your in Section 2 of the Project Portfolio and make sure you attach these upon submission.

Arrange a meeting with relevant stakeholders to present your solution to them and seek feedback.

This meeting may take place with actual people who work for/are associated with your chosen business or community/social group. Alternatively, classmates or your assessor may play the role of one or more stakeholders.

This can either be viewed in person by your assessor or you may like to video record the session for your assessor to watch later. Your assessor can provide you with more details at this step. Make sure you follow the instructions below and meet the timeframes allocated. If this session is not viewed in person by your assessor, you will attach proof of the meeting to Section 3 of your Project Portfolio.

7. Presentation

Present your prepared presentation to the stakeholder(s). The purpose of the meeting is to seek feedback on your concepts/approaches, respond to questions with substantiated answers and to ensure further refinement and testing.

Take notes on the feedback you are given.

Once you have completed the meeting, you are to complete Section 3 of your portfolio that includes the feedback you have been provided with.

Your presentation can be in a form of your choice such as PowerPoint to represent the work you have completed in section two.

This session should take 15 minutes.

During your presentation you are required to demonstrate effective communication skills including:

• speaking clearly and concisely
• using engaging language to express your thoughts
• using non-verbal communication to assist with understanding
• asking questions to identify required information
• responding to questions as required
• using active listening techniques to confirm understanding.

As you discuss ideas and concepts, express your own thoughtful and challenging opinions, as well as challenging opinions expressed by the group. You will be assessed on this.

8. Concept finalisation

This final part of the assessment requires you to finalise the concepts you have developed.

You are now to complete Section 3 of your Project Portfolio.

To complete Section 3, you need to:

• Document feedback according to organisational requirements. If there are no specified requirements for your chosen organisation, or if you are using the case study, use the template included in the Portfolio.
• Reflect on the methods you used to generate concepts and ideas and document ways you think you could improve this in the future
• Refine and finalise your solution (e.g. update project proposal to incorporate feedback).

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